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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Italy

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Away-from-home tissue suffers decline with COVID-19 halting tourism and horeca operations

In 2020, the COVID-19 outbreak impacted away-from-home tissue, with quarantine rules in the country closing down travel, tourism, public institutions, businesses and horeca establishments. Due to COVID-19-related travel restrictions, many hotels as well as airports faced a strong reduction in guest and passenger traffic in 2020.

Growth in away-from-home hygiene is a result of increased hospital admissions of vulnerable patients who may use adult incontinence products

AFH adult incontinence is still the only category within away-from-home hygiene in Italy, with sales made solely to the hospitals/healthcare channel. It was the only area of away-from-home tissue and hygiene to have been positively impacted by the presence of COVID-19 in 2020.

Foodservice and school closures impact all areas of away-from-home tissue

Restaurants and cafés in Italy were afflicted by the national lockdown, first in spring and then in autumn 2020. When allowed to open, besides a reduction in the number of tables/seats to maintain social distancing, many consumers opted for home delivery.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Italy?
What are the major brands in Italy?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Away-from-home tissue suffers decline with COVID-19 halting tourism and horeca operations

Growth in away-from-home hygiene is a result of increased hospital admissions of vulnerable patients who may use adult incontinence products

Foodservice and school closures impact all areas of away-from-home tissue

RECOVERY AND OPPORTUNITIES

Return to decline forecast for away-from-home hygiene following the spike in hospital admissions in 2020

Positive growth in away-from-home tissue expected to be tempered by consumers’ hesitant return to normal life

National Sanitary System review of home assistance threatens sales of away-from-home tissue and hygiene

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 12 Birth Rates 2015-2020
Table 13 Infant Population 2015-2020
Table 14 Female Population by Age 2015-2020
Table 15 Total Population by Age 2015-2020
Table 16 Households 2015-2020
Table 17 Forecast Infant Population 2020-2025
Table 18 Forecast Female Population by Age 2020-2025
Table 19 Forecast Total Population by Age 2020-2025
Table 20 Forecast Households 2020-2025

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Away-from-home tissue suffers decline with COVID-19 halting tourism and horeca operations

Growth in away-from-home hygiene is a result of increased hospital admissions of vulnerable patients who may use adult incontinence products

Foodservice and school closures impact all areas of away-from-home tissue

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Away-from-home tissue suffers decline with COVID-19 halting tourism and horeca operations

Growth in away-from-home hygiene is a result of increased hospital admissions of vulnerable patients who may use adult incontinence products

Foodservice and school closures impact all areas of away-from-home tissue

RECOVERY AND OPPORTUNITIES

Return to decline forecast for away-from-home hygiene following the spike in hospital admissions in 2020

Positive growth in away-from-home tissue expected to be tempered by consumers’ hesitant return to normal life

National Sanitary System review of home assistance threatens sales of away-from-home tissue and hygiene

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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