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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Italy

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Adult incontinence under scrutiny

As the population ages, the Italian Sanitary System is being pressured by increasing expenses related to the supply of adult incontinence products. Consequently, all expenses related to the reimbursement scheme, hospitalisation and long-term care nursing homes have been put under a thorough scrutiny.

Is toilet paper missing in public schools?

During 2018, according to consumer surveys, almost half of schools in Italy lacked toilet paper in their bathrooms. Considering that most schools in the country are public, it seems that budget cuts in public administration are taking their toll.

More tissue products in the horeca channel

Thanks to significant quality improvements in tissue tablecloths and napkins, a larger number of consumer foodservice operators are introducing these products to replace their textile counterparts. Textile products need to be washed and ironed in-house or by a third party, while disposable tissue also ensures high levels of hygiene.

COMPETITIVE LANDSCAPE

Large grocery retailers targeting consumer health and hygiene

In recent years, large grocery retailers like Conad and Esselunga have been opening parapharmacies, where they sell OTC medications, together with certain hygiene products. Based on such strategies, retailers will be ready for the time when sales of prescription drugs are opened to other channels besides traditional pharmacies.

Fater SpA developing recycled hygiene products in the institutional channel

Fater SpA is the first company in Italy that is able to recycle used nappies/diapers, sanitary protection and adult incontinence items to give them a second life as secondary materials that can be reused in the industry. As of 2018, Fater SpA was working with 800 different municipalities to collect these products separately from other refuse and take them to the recycling plant in Treviso.

Circular economy for Essity’s Tork

In 2018, in the AFH channel, Essity Italy Spa launched a new initiative called Tork Paper Circle, which is aimed at collecting used paper towels, which are then recycled by partner companies, resulting in a 40% reduction in the carbon footprint. Thanks to this closed loop, the company is able not only to ensure better environmental sustainability, and it also strengthens the relationship with its partners as they become part of one single circle.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Italy?
What are the major brands in Italy?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Italy - Category analysis

HEADLINES

PROSPECTS

Adult incontinence under scrutiny

Is toilet paper missing in public schools?

More tissue products in the horeca channel

COMPETITIVE LANDSCAPE

Large grocery retailers targeting consumer health and hygiene

Fater SpA developing recycled hygiene products in the institutional channel

Circular economy for Essity’s Tork

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene products increases in the retail channel

Increasing production costs restrict margins

Fater SpA proceeds with its recycling project for hygiene products

More consumers are buying online, so omnichannel strategies are needed

Retail tissue and hygiene will continue to grow, while AFH declines

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Adult incontinence under scrutiny

Is toilet paper missing in public schools?

More tissue products in the horeca channel

COMPETITIVE LANDSCAPE

Large grocery retailers targeting consumer health and hygiene

Fater SpA developing recycled hygiene products in the institutional channel

Circular economy for Essity’s Tork

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Italy - Category analysis

HEADLINES

PROSPECTS

Adult incontinence under scrutiny

Is toilet paper missing in public schools?

More tissue products in the horeca channel

COMPETITIVE LANDSCAPE

Large grocery retailers targeting consumer health and hygiene

Fater SpA developing recycled hygiene products in the institutional channel

Circular economy for Essity’s Tork

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene products increases in the retail channel

Increasing production costs restrict margins

Fater SpA proceeds with its recycling project for hygiene products

More consumers are buying online, so omnichannel strategies are needed

Retail tissue and hygiene will continue to grow, while AFH declines

MARKET INDICATORS

MARKET DATA

SOURCES

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