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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Italy

19 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hygiene and cleanliness remain a priority in hospitals/healthcare and consumer foodservice

Hygiene and cleanliness remained a priority in nursing homes, healthcare facilities and hospitals, as well as consumer foodservice establishments, as poor hygiene can result in illness and existing patients succumbing to additional viruses and infections. In consumer foodservice, bacteria can contaminate food, leading to potential closure by the authorities.

AFH remains a fragmented channel

The distribution of AFH tissue remained fragmented in 2017, often in the hands of local players which offer quick delivery times and very competitive prices. Logistics are very important in determining end cost as it is likely that for limited quantities shipment can be more expensive than the products.

Can pharmacological treatment limit the use of adult incontinence products?

Nursing homes and long-term healthcare facilities are heavy users of adult incontinence products. Although some of these products are supplied by the Italian health service, they must also purchase some themselves.

COMPETITIVE LANDSCAPE

Traditional retailers attract AFH tissue customers

During the recession large grocery retailers faced increasing competition from discounters, drugstores and home improvement stores. To better compete, they focused on strong promotional activities to drive footfall and added products suitable for small businesses.

Lucart gains ground in the AFH channel

In 2017, Lucart ranked second at the European Paper Recycling Awards for its work with Tetra Pak in developing FiberPack, a complete circular economy model for paper, with this involving an innovative technology that separates the cellulose fibres in beverage cartons from the polyethylene and aluminium parts, without the use of substances that are harmful to humans or the environment. The company also won other awards for its research activities, such as the 2017 Innovation Award for Tenderly Carezza di Latte toilet paper.

Essity launches Tork Peak Serve

Being one of the key players in Italy in the AFH channel, Essity continued to record positive sales growth. The company focuses on differentiation and putting environmental sustainability at the core of its strategy, having been recognised as a global leader in water and forest management.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Italy?
What are the major brands in Italy?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Italy - Category analysis

HEADLINES

PROSPECTS

Hygiene and cleanliness remain a priority in hospitals/healthcare and consumer foodservice

AFH remains a fragmented channel

Can pharmacological treatment limit the use of adult incontinence products?

COMPETITIVE LANDSCAPE

Traditional retailers attract AFH tissue customers

Lucart gains ground in the AFH channel

Essity launches Tork Peak Serve

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians seeking the best price/quality ratio

Environmental sustainability at the core of manufacturers’ strategies

Fater continues to lead tissue and hygiene in terms of value sales

Drugstores, variety stores and discounters all gaining ground

Adult incontinence a category to watch

MARKET INDICATORS

Table 12 Birth Rates 2012-2017
Table 13 Infant Population 2012-2017
Table 14 Female Population by Age 2012-2017
Table 15 Total Population by Age 2012-2017
Table 16 Households 2012-2017
Table 17 Forecast Infant Population 2017-2022
Table 18 Forecast Female Population by Age 2017-2022
Table 19 Forecast Total Population by Age 2017-2022
Table 20 Forecast Households 2017-2022

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hygiene and cleanliness remain a priority in hospitals/healthcare and consumer foodservice

AFH remains a fragmented channel

Can pharmacological treatment limit the use of adult incontinence products?

COMPETITIVE LANDSCAPE

Traditional retailers attract AFH tissue customers

Lucart gains ground in the AFH channel

Essity launches Tork Peak Serve

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Italy - Category analysis

HEADLINES

PROSPECTS

Hygiene and cleanliness remain a priority in hospitals/healthcare and consumer foodservice

AFH remains a fragmented channel

Can pharmacological treatment limit the use of adult incontinence products?

COMPETITIVE LANDSCAPE

Traditional retailers attract AFH tissue customers

Lucart gains ground in the AFH channel

Essity launches Tork Peak Serve

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians seeking the best price/quality ratio

Environmental sustainability at the core of manufacturers’ strategies

Fater continues to lead tissue and hygiene in terms of value sales

Drugstores, variety stores and discounters all gaining ground

Adult incontinence a category to watch

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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