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Learn moreMar 2019
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As the population ages, the Italian Sanitary System is being pressured by increasing expenses related to the supply of adult incontinence products. Consequently, all expenses related to the reimbursement scheme, hospitalisation and long-term care nursing homes have been put under a thorough scrutiny.
During 2018, according to consumer surveys, almost half of schools in Italy lacked toilet paper in their bathrooms. Considering that most schools in the country are public, it seems that budget cuts in public administration are taking their toll.
Thanks to significant quality improvements in tissue tablecloths and napkins, a larger number of consumer foodservice operators are introducing these products to replace their textile counterparts. Textile products need to be washed and ironed in-house or by a third party, while disposable tissue also ensures high levels of hygiene.
In recent years, large grocery retailers like Conad and Esselunga have been opening parapharmacies, where they sell OTC medications, together with certain hygiene products. Based on such strategies, retailers will be ready for the time when sales of prescription drugs are opened to other channels besides traditional pharmacies.
Fater SpA is the first company in Italy that is able to recycle used nappies/diapers, sanitary protection and adult incontinence items to give them a second life as secondary materials that can be reused in the industry. As of 2018, Fater SpA was working with 800 different municipalities to collect these products separately from other refuse and take them to the recycling plant in Treviso.
In 2018, in the AFH channel, Essity Italy Spa launched a new initiative called Tork Paper Circle, which is aimed at collecting used paper towels, which are then recycled by partner companies, resulting in a 40% reduction in the carbon footprint. Thanks to this closed loop, the company is able not only to ensure better environmental sustainability, and it also strengthens the relationship with its partners as they become part of one single circle.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Italy market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.