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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Italy

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

In 2019, professional cleaners are permitted to use eco-label certifications, as long as their operations meet the necessary guidelines

In 2019, one of the key issue professional cleaning organisations faced, was maintaining a well-trained workforce. The workforce needs to be fully acquainted, not only with products and procedures but also with sound environmental practices.

Scented paper towels are used to eliminate bad odours in 2019, whereas scented toilet paper is chosen for its luxury appeal

In 2019, scented paper towels became a useful tool in professional cleaning; an effective way to eliminate bad odours in environments such as nursing homes and hospitals. Scents are added to paper towels in liquid or encapsulated form.

Celtex focuses on reducing product waste with new product innovations, while Essity increases its production rates in 2019

In Italy in 2019, there was a large presence of small businesses that buy products at retailers, instead of going through B2B channels. This benefited retailers such as Risparmio Casa, which has outlets between large warehouses, and retailing stores.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 6% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a slight rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

The outbreak of COVID-19 has negatively impacted most areas in away-from-home tissue and hygiene in 2020, with adult incontinence being the only area positively impacted.

Recovery and opportunities

As away-from-home tissue and hygiene was the most impacted area in tissue and hygiene, the industry will have a very gradual recovery over the forecast period - as the horeca industry returns to trading, and businesses get back up and running. However, many consumers in Italy may be afraid to visit bars and restaurants, with limited customers also slowing down the recovery process.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Italy?
What are the major brands in Italy?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, professional cleaners are permitted to use eco-label certifications, as long as their operations meet the necessary guidelines

Scented paper towels are used to eliminate bad odours in 2019, whereas scented toilet paper is chosen for its luxury appeal

Celtex focuses on reducing product waste with new product innovations, while Essity increases its production rates in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth is limited in 2019, as both margins and expenditure decrease, with eco- friendly concerns shaping the landscape

Fater SpA retains its lead in 2019, offering well-established brands while focusing on deals and discounts as it expands its e-commerce presence

Growth for retail tissue and hygiene remains positive during the forecast period, however, away-from-home tissue and hygiene experiences a decline in growth

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

In 2019, professional cleaners are permitted to use eco-label certifications, as long as their operations meet the necessary guidelines

Scented paper towels are used to eliminate bad odours in 2019, whereas scented toilet paper is chosen for its luxury appeal

Celtex focuses on reducing product waste with new product innovations, while Essity increases its production rates in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, professional cleaners are permitted to use eco-label certifications, as long as their operations meet the necessary guidelines

Scented paper towels are used to eliminate bad odours in 2019, whereas scented toilet paper is chosen for its luxury appeal

Celtex focuses on reducing product waste with new product innovations, while Essity increases its production rates in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth is limited in 2019, as both margins and expenditure decrease, with eco- friendly concerns shaping the landscape

Fater SpA retains its lead in 2019, offering well-established brands while focusing on deals and discounts as it expands its e-commerce presence

Growth for retail tissue and hygiene remains positive during the forecast period, however, away-from-home tissue and hygiene experiences a decline in growth

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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