In 2025, away-from-home tissue and hygiene in Georgia continued to benefit from the robust recovery of the tourism sector, with international visitor trips increasing. This influx of non-residents, who spend approximately three to four times more in hotels and restaurants than residents, directly fuels demand for high-quality tissue products including napkins, paper towels, and premium toilet paper. In 2025, away-from-home tissue emerged as the best-performing and largest segment, with total val
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Georgia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Georgia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Georgia - Category analysis
Key Data Insights
Hotels and Restaurants Leverage Tourism Gains to Boost Tissue Demand
Hotels and Restaurants Leverage Tourism Gains to Boost Tissue Demand
Marriot’S Expansion Raises Standards and Lifts Premium Tissue Sales
Premium Hotels Prioritise Branded Tissue to Attract High-Value Guests
Hotels and Offices Adopt Smart and Sustainable Hygiene to Win Contracts
Hotels and Businesses Capitalise on Migration and Tourism to Boost Tissue Demand
Tissue and Hygiene in Georgia - Industry Overview
Tissue and Hygiene Sees Robust Growth through Premiumisation and Consumer Preference
Key Data Insights
Tissue and Hygiene Sees Robust Growth through Premiumisation and Consumer Preference
Carefree Expands Clean-Label Pantyliners, Catering to Health-Focused Demand
Pampers and Huggies Drive Multi-Pack Expansion to Address Price Sensitivity
Premiumisation and Health Awareness Shape Outlook
Eco-Friendly Sourcing and Transparency Give Players a Competitive Edge
Procter & Gamble Leverages Trusted Hygiene Brands to Extend Its Lead
Pharmacies Cement Trust by Combining Discounts and Digital Reach
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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