Positive volume and current value growth is predicted for away-from-home tissue and hygiene over the forecast period, thanks to sustained improved hygiene measures. Further, greater investment in innovation with a focus on higher-quality and superior efficacy will support rising demand.
As Hungarians return to enjoying eating and drinking out and the horeca channel makes a fuller recovery over the forecast period, hygiene will remain in sharp focus – especially in restrooms. This will result in rising consumption of toilet hygiene products, supporting sales in AFH toilet paper, for example.
Private label and unbranded tissue products could become increasingly prominent in away-from-home channels over the forecast period, within a context of high inflation and economic uncertainty. This is mainly due to the low prices charged for these products, which makes them appealing to a wide range of institutional and commercial customers.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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