Lockdowns, especially of horeca establishments, due to COVID-19 resulted in declines for AFH tissue and hygiene products in 2020. While hospitals and nursing homes had to stay operational, thereby still creating demand for hygiene products and some tissue products such as toilet paper and wipers, their need for products was also dampened by the restrictions imposed on visitors and non-essential personnel.
With horeca establishments closed for a large part of the first half of 2020 and partially even afterwards (with renewed partial lockdowns in autumn and some restaurants and smaller businesses not being able to reopen due to financial struggles) especially boxed facial tissues, toilet paper and AFH tableware recorded strong declines in volume and value sales in 2020.
Leading brands in the category in 2020 were companies active within AFH tissue. These included Essity (Tork), Wepa, Metsa and Fripa.
As most AFH sectors continue to reopen and recover in 2021 and over the forecast period, demand and sales in AFH tissue and hygiene are expected to increase again. Hospitals and business are expected to record the best performance going forward, followed by public and parts of horeca, therefore, the fastest growth is likely to be seen by AFH toilet paper and paper towels, in terms of volume sales.
AFH adult incontinence is also expected to register growth over the forecast period regardless of COVID-19 and its development as already around 80% of inhabitants of nursing homes are affected and require daily incontinence care with rising tendencies. In addition, new tools and systems, such as the AssistMe system or the new sensor from Essity, are set to improve monitoring and demand planning, thereby granting a better overview as well as more steady purchasing patterns for AFH incontinence going forward.
Current concerns about hygiene and the transmission of germs is likely to benefit the development of AFH tissue such as wipers (and potentially even paper towels) over the forecast period as consumers in public are likely to expect higher standards of cleanliness and hygiene. Therefore, more frequent cleaning and disinfecting, as well as alternatives to hand dryers that pose a higher risk of infection are expected over the forecast period to 2025.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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