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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Serbia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Negative growth seen across all away-from-home tissue categories

AFH tissue showed negative growth, to varying degrees, across all sub-categories in 2019. For example, as seen with the deceleration of paper towels as automatic hand dryers became more popular in horeca establishments.

AFH adult incontinence supports category as a whole

Away-from-home tissue and hygiene was essentially supported by AFH adult incontinence in 2019, which was the only category to witness positive growth. AFH incontinence holds quite a small value share overall in the category, but the growth seen indicates it has potential to grow further over the forecast period.

Establishments typically select cheap and low quality options for AFH tissue products

Most owners of horeca and other establishments which use AFH tissue products tended to select the most economical in 2019, often preferring bulk sales to get the best deals. This is why there were so many low quality products in the AFH tissue area, along with going some way to explain the declines seen in value growth in 2019 (in addition to the reasons previously stated).

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

All away-from-home tissue products already showed declines in value in 2019 and this looks set to be further impacted through 2020 for different and accumulative reasons. Essentially, every AFH tissue product is impacted through a temporary lack of demand and any potential growth will also be slow when establishments reopen, as they will be at a more limited capacity.

Recovery and opportunities

As lockdowns lift and premises start to reopen, there will be a need for greater away-from-home tissue and hygiene products to maintain cleanliness in the social establishments. This is expected to lead to a greater need for quality products, as opposed to buyers choosing the most economical ones.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Serbia?
What are the major brands in Serbia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Serbia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Negative growth seen across all away-from-home tissue categories

AFH adult incontinence supports category as a whole

Establishments typically select cheap and low quality options for AFH tissue products

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Partnership promotions between retail chains and brands boosted performance in 2019

Category leaders maintain their top places in 2019

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Serbia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Negative growth seen across all away-from-home tissue categories

AFH adult incontinence supports category as a whole

Establishments typically select cheap and low quality options for AFH tissue products

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Serbia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Negative growth seen across all away-from-home tissue categories

AFH adult incontinence supports category as a whole

Establishments typically select cheap and low quality options for AFH tissue products

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Partnership promotions between retail chains and brands boosted performance in 2019

Category leaders maintain their top places in 2019

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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