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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Serbia

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improved general economic conditions result in positive performance of AFH

Increasing disposable incomes and consumer confidence levels had a positive effect on away-from-home tissue and hygiene in Serbia in 2018. This was primarily because improved economic conditions encouraged consumers to dine out more often, which in turn led to increased expenditure for away-from-home tissue and hygiene products by HoReCa establishments.

Increasing number of foreign tourists benefits sales

Apart from a higher number of local consumers dining out and drinking in pubs and cafés, an increasing number of foreign tourists also had a positive effect on away-from-home tissue and hygiene in Serbia during 2018. Official data confirmed the growing number of tourists and the Serbian Government seemed determined to maintain the healthy inflow of foreign tourists by investing in the country’s touristic offer and infrastructure.

AFH wipers records fastest current value growth in 2018

AFH wipers recorded the highest current value growth within overall away-from-home tissue and hygiene in Serbia during 2018. Its sales only became significant in 2014, meaning that it continued to grow from a very low base in 2018.

COMPETITIVE LANDSCAPE

International producers continue to struggle to occupy better positions

Domestic producers together with manufacturers from neighbouring countries were in a much better position within Serbian away-from-home tissue and hygiene in 2018. This was mostly influenced by the fact that domestic players can offer visibly lower prices, and HoReCa establishment owners usually make their decisions for purchasing away-from-home tissue and hygiene products based on price.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Serbia?
What are the major brands in Serbia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Serbia - Category analysis

HEADLINES

PROSPECTS

Improved general economic conditions result in positive performance of AFH

Increasing number of foreign tourists benefits sales

AFH wipers records fastest current value growth in 2018

COMPETITIVE LANDSCAPE

International producers continue to struggle to occupy better positions

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record stable performance in 2018

Limited number of new product launches as producers rely on other strategies

Competition intensifies, private label lines gain in popularity

Modern grocery retailers continues to gain ground

Underdeveloped categories to continue growing strongly over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Serbia

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Executive Summary

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PROSPECTS

Improved general economic conditions result in positive performance of AFH

Increasing number of foreign tourists benefits sales

AFH wipers records fastest current value growth in 2018

COMPETITIVE LANDSCAPE

International producers continue to struggle to occupy better positions

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Overview

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Table of Contents

Away-From-Home Tissue and Hygiene in Serbia - Category analysis

HEADLINES

PROSPECTS

Improved general economic conditions result in positive performance of AFH

Increasing number of foreign tourists benefits sales

AFH wipers records fastest current value growth in 2018

COMPETITIVE LANDSCAPE

International producers continue to struggle to occupy better positions

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record stable performance in 2018

Limited number of new product launches as producers rely on other strategies

Competition intensifies, private label lines gain in popularity

Modern grocery retailers continues to gain ground

Underdeveloped categories to continue growing strongly over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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