A positive performance is expected for AFH tissue and hygiene over the forecast period, with AFH wipers and AFH toilet paper set to register the most dynamic growth rates. The main reason for these positive sales trends is the reopening of Bulgarian society during the post-pandemic era, with favourable background trends set to include the return to working in offices rather than at home, the return to socialising outside of the home a regular basis and the return of huge numbers of foreign tourists.
While Bulgaria’s consumer foodservice industry is expected to experience positive growth in transactions volume terms over the forecast period, it is unlikely that this will translate into any dramatic increase in the usage of AFH napkins. This is because the use of AFH paper tableware is already very high in Bulgarian eateries, resulting in high levels of saturation.
The ongoing modernisation and development of Bulgaria’s tertiary economy is expected to spur significant growth in the use of AFH tissue and hygiene in the business/industry channel during the forecast period. While positive growth is expected to be seen in the use of AFH products in the hospitality channel due to the ongoing development of the country’s travel and tourism industry, Bulgaria’s IT and business process outsourcing sectors are currently expanding at an astonishing rate and this is expected to continue during the forecast period.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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