Over the review period, Poland witnessed strong growth in both horeca and corporate business. The increasing number of hotels and restaurants in addition to corporate centres such as the business district in Plac Europejski in Warsaw contributed to sales of away-from-home tissue and hygiene.
Consumers who run horeca and corporate business are aware of the growing consumer demand for clean and hygienic spaces. Consumers who visit shopping centres, business centres, bars and restaurants or the public sector expect to find clean spaces.
The population in Poland is ageing. Poles who are within the reproductive age range often prolong their decision to start a family.
Tork is more recognisable as a leader of away-from-home tissue in Poland. Growing visibility of the brand in key AFH points such as large shopping centres, cinemas, bars and restaurants impact how the brand is perceived, instigating greater demand from AFH retailers.
In addition to Essity, SCA Hygiene marks itself among the leading competitors in away-from-home tissue and hygiene in Poland. SCA hygiene is represented by a leading adult incontinence brand, Tena.
The ecological trend that is present in different tissue and hygiene categories is also present in away-from-home tissue and hygiene. Key players are attempting to alter their products to display their interest in being ecologically-friendly.
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This industry report originates from Passport, our Tissue and Hygiene market research database.