Executive Summary

Mar 2019
PROSPECTS
Growth in horeca and corporate business has positive impact on AFH sales

Over the review period, Poland witnessed strong growth in both horeca and corporate business. The increasing number of hotels and restaurants in addition to corporate centres such as the business district in Plac Europejski in Warsaw contributed to sales of away-from-home tissue and hygiene.

Growing awareness of higher hygiene impacts demand for away-from-home tissue

Consumers who run horeca and corporate business are aware of the growing consumer demand for clean and hygienic spaces. Consumers who visit shopping centres, business centres, bars and restaurants or the public sector expect to find clean spaces.

Ageing population contributes to away-from-home hygiene sales

The population in Poland is ageing. Poles who are within the reproductive age range often prolong their decision to start a family.

COMPETITIVE LANDSCAPE
Tork by Essity develops sales across away-from-home channels

Tork is more recognisable as a leader of away-from-home tissue in Poland. Growing visibility of the brand in key AFH points such as large shopping centres, cinemas, bars and restaurants impact how the brand is perceived, instigating greater demand from AFH retailers.

SCA Hygiene Products among leading competitors

In addition to Essity, SCA Hygiene marks itself among the leading competitors in away-from-home tissue and hygiene in Poland. SCA hygiene is represented by a leading adult incontinence brand, Tena.

Ecological trend impacts new product development

The ecological trend that is present in different tissue and hygiene categories is also present in away-from-home tissue and hygiene. Key players are attempting to alter their products to display their interest in being ecologically-friendly.

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Away-From-Home Tissue and Hygiene in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Poland?
  • What are the major brands in Poland?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Poland - Category analysis

HEADLINES

PROSPECTS

Growth in horeca and corporate business has positive impact on AFH sales
Growing awareness of higher hygiene impacts demand for away-from-home tissue
Ageing population contributes to away-from-home hygiene sales

COMPETITIVE LANDSCAPE

Tork by Essity develops sales across away-from-home channels
SCA Hygiene Products among leading competitors
Ecological trend impacts new product development

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

Significant growth for tissue and hygiene
New product development stimulates sales
Private label experiences highest value share gain
Discounters and internet retailing increase value sales
Steady growth expected over the forecast period

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources