During the forecast period, much will depend on how well players deal with the challenges presented by the high rate of inflation and what further consequences it brings. Returning consumers are a key factor that will translate into higher demand across the horeca sector, though heightened budget consciousness as a result of the rising cost of living will dampen consumers’ willingness to spend on socialising outside the home.
AFH adult incontinence is expected to continue to see growing demand over the forecast period, driven by an ageing population and demand from hospitals/healthcare. Nevertheless, the growth of AFH adult incontinence will continue to be outperformed by retail adult continence and RX/reimbursement products, as older Poles attempt to remain independent for longer rather than moving into care home facilities.
In the forecast period, the AFH tablecloths category is expected to see further decline. Businesses, particularly in the horeca sector, are typically using multi-use products along with professional cleaning services, as these provide a more elegant look and durability.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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