As lifestyles return to normal out-of-home patterns. the away-from-home tissue and hygiene category is expected to continue on its positive growth trajectory, supported by a growing emphasis on hygiene.
Due to the turbulent economic climate in Guatemala and ongoing hygiene concerns after the COVID-19 pandemic, product efficiency and sanitizing claims will continue to be a top priority for away-from-home suppliers. Customers in the away-from-home segment will continue to value brands that support cost efficiency and sanitizing features that help to make office, retail and entertainment spaces as hygienic as possible.
Papelera Internacional SA is expected to increase participation in the AFH category, as it continues launching new products and takes advantage of its recently expanded production plant in the country. The supply and distribution of its toilet paper, paper towels and napkins will undoubtedly expand, but new innovative brands are also anticipated.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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