In 2020, COVID-19 had a dramatic negative impact on away-from-home tissue and hygiene. Sales were severely negatively impacted by the closure of horeca outlets and a sharp drop in tourism.
The COVID-19 pandemic put unprecedented pressure on health services in Guatemala. The sharp rise in demand for health services and resources following the outbreak of the COVID-19 pandemic meant that the number of patients in hospitals increased considerably, with many hospitals in the country reaching maximum capacity.
Kimberly-Clark Professional remains the leading player in away-from-home tissue and hygiene with its flagship AFH brand Kimberly-Clark Professional. The company offers a wide portfolio of products across all away-from-home tissue and hygiene categories.
The recovery of away-from-home tissue and hygiene is directly related to the rate at which Guatemala will be able to resume business operations throughout the country, lifting COVID-19 restrictions. Sales are expected to improve over the forecast period as business activities and travel improve.
Over the forecast period, the recovery of AFH adult incontinence will depend upon the strength and spending power of Guatemala’s healthcare system. The COVID-19 pandemic came as a huge hit to healthcare services in Guatemala, with resources running thin on the ground going into the forecast period.
Local distributors of AFH hygiene products are gradually expanding their presence in Guatemala. For example, Suminsa has been operating in the country for over 15 years and is one of the most important distributors in the AFH channel with hygiene (toilet paper, paper towels and napkins), cafeteria and cleaning products.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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