With the reopening of restaurants, cafés, hotels, and other venues, and the return of large-scale events, whether business networking functions and MICE, or private parties such as weddings, birthdays, and other celebrations, AFH tissue and hygiene is anticipated to see volume growth in the forecast period. However, sustainability is a growing concern amongst German consumers, and the need for businesses to provide greener alternatives to highly polluting products, such as is the case with tissue and hygiene products, is increasingly evident.
With a return to normal life, as the COVID-19 pandemic is largely under control, away-from-home tissue and hygiene is expected to continue growing in the forecast period across all categories in both volume and current value terms. Not only are tourism, business functions, and large-scale events returning, but broader awareness of the need to prevent the spread of disease has brought an increased need for disposable products, including tissue and hygiene products.
While AFH tissue and hygiene products are often disposable, as there is a high rotation rate, and a need to prevent the spread of diseases, growing concerns with the environment are leading players to look for alternatives that provide a better solution, while not compromising on quality. The need to move away from the use of plastics, for example, or from the use of chemicals that can be unsafe for health, are some of the areas in which players are already working.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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