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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Vietnam

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Urbanisation drives stronger growth for AFH tissue and hygiene

AFH tissue and hygiene recorded better value growth in 2018 compared with some other years in the review period, thanks to faster urbanisation in major cities, supporting the growth of the economy. All categories grew and contributed to the strong performance of AFH tissue and hygiene, mostly posting double-digit value growth, with sales supported by increasing average unit prices across all categories due to the rising cost of both manufacturing processes and raw materials.

Tourism also boosts sales

According to the Vietnam National Administration of Tourism (VNAT), the country recorded its fastest growth in arrivals in 2018. The number of people travelling to Vietnam increased by double digits in recent years.

Horeca and hospitals/healthcare account for a large share of sales

Whilst horeca was the leading distribution channel for AFH tissue in 2018, accounting for a high share of overall value sales, the demand for AFH tissue and hygiene products in hospitals/healthcare is also high, due to the need for specific products such as AFH adult incontinence products, which are not distributed via the other AFH channels. Hospitals/healthcare also accounts for a high percentage of sales in AFH toilet paper, due to the large volume of foot traffic in these locations.

COMPETITIVE LANDSCAPE

Local companies face difficulties due to production capacity limits

In rural areas, most AFH products come from local brands with limitations in terms of their production capacity. Most local brands focus on low prices at the expense of quality.

Rising unit prices

The unit prices of AFH tissue and hygiene products continue to increase due to the rising costs of production. Rising paper costs, along with short-term price rises for other raw materials, caused by uncertainties from China, placed cost pressures on manufacturers, which had no choice but to increase the unit prices of products.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Vietnam?
What are the major brands in Vietnam?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

HEADLINES

PROSPECTS

Urbanisation drives stronger growth for AFH tissue and hygiene

Tourism also boosts sales

Horeca and hospitals/healthcare account for a large share of sales

COMPETITIVE LANDSCAPE

Local companies face difficulties due to production capacity limits

Rising unit prices

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 4 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 6 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 8 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records strong growth in all categories in Vietnam

Higher living standards drive the growth of high-quality, value-added products

Foreign investments make the competitive environment harder for local brands

Internet retailing boosts tissue and hygiene volume sales

Strong forecast growth for tissue and hygiene in Vietnam

MARKET INDICATORS

Table 10 Birth Rates 2013-2018
Table 11 Infant Population 2013-2018
Table 12 Female Population by Age 2013-2018
Table 13 Total Population by Age 2013-2018
Table 14 Households 2013-2018
Table 15 Forecast Infant Population 2018-2023
Table 16 Forecast Female Population by Age 2018-2023
Table 17 Forecast Total Population by Age 2018-2023
Table 18 Forecast Households 2018-2023

MARKET DATA

Table 19 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 20 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 22 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 23 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 24 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 25 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Vietnam

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Executive Summary

New Report Guarantee

PROSPECTS

Urbanisation drives stronger growth for AFH tissue and hygiene

Tourism also boosts sales

Horeca and hospitals/healthcare account for a large share of sales

COMPETITIVE LANDSCAPE

Local companies face difficulties due to production capacity limits

Rising unit prices

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

HEADLINES

PROSPECTS

Urbanisation drives stronger growth for AFH tissue and hygiene

Tourism also boosts sales

Horeca and hospitals/healthcare account for a large share of sales

COMPETITIVE LANDSCAPE

Local companies face difficulties due to production capacity limits

Rising unit prices

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records strong growth in all categories in Vietnam

Higher living standards drive the growth of high-quality, value-added products

Foreign investments make the competitive environment harder for local brands

Internet retailing boosts tissue and hygiene volume sales

Strong forecast growth for tissue and hygiene in Vietnam

MARKET INDICATORS

MARKET DATA

SOURCES

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