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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Vietnam

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Contractions for both AFH tissue and hygiene in 2020 due to the onset of COVID-19

Away-from-home hygiene sales experienced contraction in light of the COVID-19 pandemic in 2020. Demand for AFH adult incontinence also dropped overall despite higher demand for the products from the rising numbers of elderly consumers being treated in hospitals and staying in nursing homes during the year.

After committing to improve horeca standards in 2019 in “Asia’s Leading Tourist Destination” the government has to act fast in 2020 to promote domestic tourism since the pandemic

Tourism demand for AFH grew significantly in 2019, to the further benefit of Vietnam’s horeca channel. Higher incomes and busier lifestyles in large cities continued to stimulate greater frequency of dining out among Vietnamese consumers.

Rural customers focus on local companies with limited production capacity or on un-named low-priced products, while demand in urban areas is for well-known bands of higher quality

In rural areas, most AFH products are local brands or un-named products with limitations in terms of their production capacity. Most local brands are more focused on low prices and cost saving than on quality withs customers preferring to buy low-priced products from small manufacturers or to use toilet paper for multiple purposes.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Vietnam?
What are the major brands in Vietnam?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Contractions for both AFH tissue and hygiene in 2020 due to the onset of COVID-19

After committing to improve horeca standards in 2019 in “Asia’s Leading Tourist Destination” the government has to act fast in 2020 to promote domestic tourism since the pandemic

Rural customers focus on local companies with limited production capacity or on un-named low-priced products, while demand in urban areas is for well-known bands of higher quality

RECOVERY AND OPPORTUNITIES

Strong rebound for AFH tissue and hygiene in the aftermath of the pandemic, though ongoing outbreaks of the virus in other countries restrain tourist arrivals for some time

Elderly population boosts AFH adult incontinence while a resumption of socialising outside the home benefits AFH tissue

Major global and regional brands continue to dominate sales to maternity wards, nursing homes and healthcare facilities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 6 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 8 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2015-2025

MARKET INDICATORS

Table 10 Birth Rates 2015-2020
Table 11 Infant Population 2015-2020
Table 12 Female Population by Age 2015-2020
Table 13 Total Population by Age 2015-2020
Table 14 Households 2015-2020
Table 15 Forecast Infant Population 2020-2025
Table 16 Forecast Female Population by Age 2020-2025
Table 17 Forecast Total Population by Age 2020-2025
Table 18 Forecast Households 2020-2025

MARKET DATA

Table 19 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 20 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 23 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 24 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 25 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Contractions for both AFH tissue and hygiene in 2020 due to the onset of COVID-19

After committing to improve horeca standards in 2019 in “Asia’s Leading Tourist Destination” the government has to act fast in 2020 to promote domestic tourism since the pandemic

Rural customers focus on local companies with limited production capacity or on un-named low-priced products, while demand in urban areas is for well-known bands of higher quality

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Contractions for both AFH tissue and hygiene in 2020 due to the onset of COVID-19

After committing to improve horeca standards in 2019 in “Asia’s Leading Tourist Destination” the government has to act fast in 2020 to promote domestic tourism since the pandemic

Rural customers focus on local companies with limited production capacity or on un-named low-priced products, while demand in urban areas is for well-known bands of higher quality

RECOVERY AND OPPORTUNITIES

Strong rebound for AFH tissue and hygiene in the aftermath of the pandemic, though ongoing outbreaks of the virus in other countries restrain tourist arrivals for some time

Elderly population boosts AFH adult incontinence while a resumption of socialising outside the home benefits AFH tissue

Major global and regional brands continue to dominate sales to maternity wards, nursing homes and healthcare facilities

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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