Away-from-home tissue and hygiene is expected to perform well over the forecast period across all categories as tourism and travelling activities, which attract both domestic and international consumers, support recovery. In addition, social media continues to support the country’s tourism thanks to food and travel reviews.
Global brands, which have strong financial power and marketing budgets, are expected to continue to lead the market supported by online and offline marketing campaigns. These activities not only boost awareness through social media or meaningful community activities, but also directly at hospitals, nursing homes and healthcare institutions.
In rural areas, most AFH tissue and hygiene products are local brands or unnamed products with limitations in terms of their production capacity. Most local brands are more focused on low prices and cost saving than on quality, with customers preferring to buy low-priced products from small manufacturers or to use toilet paper for multiple purposes.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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