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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Vietnam

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Away-from-home tissue records strong growth thanks to urbanisation and tourism

In 2017, away-from-home tissue recorded a stronger volume growth rate compared to the review period CAGR, thanks to the development of tourism, hospitality and foodservice. In 2016-2017, Vietnam as a tourism destination rose in popularity, attracting an increase in inbound tourists.

Hospitals/healthcare is the dominant channel for away-from-home tissue and hygiene

The demand for away-from-home tissue and hygiene in hospitals/healthcare is high due to the need for specific products such as AFH adult incontinence, which is not distributed via the other channels (business/industry, horeca and public). For AFH toilet paper, hospitals/healthcare also contributes a big portion, due to the high volume of foot traffic in these places, including patients and their carers.

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene is fragmented with no clear leading player

International players such as Kimberly-Clark focus more on big customers and mid-range to high-end segments, while local players tend to compete on price and focus on the mass market. Local players also tend to be more flexible with small volume orders, making them the preferred choice for independent shops or offices.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Vietnam?
What are the major brands in Vietnam?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

HEADLINES

PROSPECTS

Away-from-home tissue records strong growth thanks to urbanisation and tourism

Hospitals/healthcare is the dominant channel for away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene is fragmented with no clear leading player

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 4 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 6 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 8 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for all tissue and hygiene products in 2017

Urban professional office workers are still the key target consumers

Diana JSC maintains its leadership of many categories

Modern grocery retailers expands in 2017

Strong forecast growth for Vietnamese tissue and hygiene industry

MARKET INDICATORS

Table 10 Birth Rates 2012-2017
Table 11 Infant Population 2012-2017
Table 12 Female Population by Age 2012-2017
Table 13 Total Population by Age 2012-2017
Table 14 Households 2012-2017
Table 15 Forecast Infant Population 2017-2022
Table 16 Forecast Female Population by Age 2017-2022
Table 17 Forecast Total Population by Age 2017-2022
Table 18 Forecast Households 2017-2022

MARKET DATA

Table 19 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 20 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 23 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 24 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 25 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Vietnam

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Executive Summary

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PROSPECTS

Away-from-home tissue records strong growth thanks to urbanisation and tourism

Hospitals/healthcare is the dominant channel for away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene is fragmented with no clear leading player

Samples

Overview

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Table of Contents

Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

HEADLINES

PROSPECTS

Away-from-home tissue records strong growth thanks to urbanisation and tourism

Hospitals/healthcare is the dominant channel for away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene is fragmented with no clear leading player

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for all tissue and hygiene products in 2017

Urban professional office workers are still the key target consumers

Diana JSC maintains its leadership of many categories

Modern grocery retailers expands in 2017

Strong forecast growth for Vietnamese tissue and hygiene industry

MARKET INDICATORS

MARKET DATA

SOURCES

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