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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Vietnam

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Vietnam government commits to improving horeca standards, furthering boosting growth of AFH tissue and hygiene in “Asia’s Leading Tourist Destination” in 2019

Tourism demand for AFH grew significantly in 2019, to the further benefit of Vietnam’s horeca channel. Higher income and busier lifestyles in big cities continued to lead Vietnamese consumers to dine out more frequently.

Rural customers tend to rely on local companies with limited production capacity or on un-named products that focus more offering low prices than on quality in 2019

In rural areas, most AFH products come from local brands or un-named products with limitations in terms of their production capacity. Most local brands are more focused on low prices and cost saving than on quality, and prefer to buy low-priced products from small manufacturers or to use toilet paper for multiple purposes.

Major global and regional brands dominate sales to maternity wards, nursing homes and healthcare facilities in 2019

Within the away-from-home hygiene arena, global brands Bobby, Huggies and Pampers continued to be the most used brands in maternity hospitals in 2019, while for major brands Caryn, KyHope and Sunmate continued to dominate sales AFH adult incontinence in nursing homes and healthcare institutions.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 10% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 9% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

While Vietnam has been quicker to contain the pandemic than other countries and has lifted many restrictions, including those impacting restaurants and businesses, travel restrictions continue to deter growth of tourism and business travel. The impact this is having on the horeca and business/industry channels is being particularly felt in view of the high growth seen in sales through that channel in 2019 in line with rising tourism and Vietnam’s strong economy.

Recovery and opportunities

Away-from-home tissue and hygiene is expected to perform very well throughout the rest of the forecast period. Away-from-home tissue is set to maintain steady growth rates, in line with and slightly higher than what was seen through most of the 2014-2019 review period.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Vietnam?
What are the major brands in Vietnam?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Vietnam government commits to improving horeca standards, furthering boosting growth of AFH tissue and hygiene in “Asia’s Leading Tourist Destination” in 2019

Rural customers tend to rely on local companies with limited production capacity or on un-named products that focus more offering low prices than on quality in 2019

Major global and regional brands dominate sales to maternity wards, nursing homes and healthcare facilities in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 4 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 6 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 8 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

High tourism levels, greater demand for value-added products and higher use of e-commerce are among the many trends supporting tissue and hygiene growth in 2019

Diana and Saigon Paper maintain leading positions in 2019, while private label gains ground and smaller local companies are challenged to meet certification standards

Prospects for tissue and hygiene are positive as the market is expected to rapidly resume and improve upon the growth trajectory seen prior to COVID-19

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 10 Birth Rates 2014-2019
Table 11 Infant Population 2014-2019
Table 12 Female Population by Age 2014-2019
Table 13 Total Population by Age 2014-2019
Table 14 Households 2014-2019
Table 15 Forecast Infant Population 2019-2024
Table 16 Forecast Female Population by Age 2019-2024
Table 17 Forecast Total Population by Age 2019-2024
Table 18 Forecast Households 2019-2024

MARKET DATA

Table 19 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 20 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 23 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 24 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Vietnam government commits to improving horeca standards, furthering boosting growth of AFH tissue and hygiene in “Asia’s Leading Tourist Destination” in 2019

Rural customers tend to rely on local companies with limited production capacity or on un-named products that focus more offering low prices than on quality in 2019

Major global and regional brands dominate sales to maternity wards, nursing homes and healthcare facilities in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Vietnam government commits to improving horeca standards, furthering boosting growth of AFH tissue and hygiene in “Asia’s Leading Tourist Destination” in 2019

Rural customers tend to rely on local companies with limited production capacity or on un-named products that focus more offering low prices than on quality in 2019

Major global and regional brands dominate sales to maternity wards, nursing homes and healthcare facilities in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

High tourism levels, greater demand for value-added products and higher use of e-commerce are among the many trends supporting tissue and hygiene growth in 2019

Diana and Saigon Paper maintain leading positions in 2019, while private label gains ground and smaller local companies are challenged to meet certification standards

Prospects for tissue and hygiene are positive as the market is expected to rapidly resume and improve upon the growth trajectory seen prior to COVID-19

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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