Modern institutions and office complexes are currently being constructed in Kenya with improved sanitary facilities. It has become common practice for such modern facilities to have proper tissue products made available for their users.
Since the COVID-19 pandemic, most hotels, work-based institutions and schools have adopted a bigger focus on hygiene with wash stations more common as facilities. An increasing expectation from workers and consumers for such wash stations, even in churches and public facilities, will continue to increase demand for AFH products, supporting category growth over the forecast period.
Urban centres in Kenya are currently seeing an increase in the number of office-spaces to let, with a growing SME culture among middle-aged Kenyans setting up their own businesses. The rising level of office construction also presents a huge opportunity for the AFH tissue segment, as more office space will promote value and volume growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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