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Away-From-Home Tissue and Hygiene in Kenya

March 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Kenya?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Kenya?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Kenya - Category analysis

KEY DATA FINDINGS

Away-from-home sales rise as horeca establishments recover
Local tourism continues to promote AFH value sales
Working at the office is the new normal
Improved infrastructure for institutions to drive AFH demand
Companies are more health and hygiene focused
Growing office space in Kenya
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

Tissue and Hygiene in Kenya - Industry Overview

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
    • AFH Wipers

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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