AFH tissue has reached a high level of maturity and stability in France. As a result, no new players entered the area recently and no significant changes to the competitive landscape are expected over the coming years.
Hospitals and healthcare facilities are the only channels that provide adult incontinence products in France. However, as a result of France’s ageing population, a growing number of people in the country require AFH adult incontinence products.
France’s tourism sector continued to recover during 2018, with the number of air arrivals in Paris rising strongly. This is positively impacting AFH tissue sales, with more foreign and domestic tourists travelling in the country, occupying hotels and eating out.
In France, AFH hygiene sales are entirely dependent on hospitals and healthcare institutions. AFH adult incontinence has only a small number of producers competing for influence and volume/value share.
Established players Essity, KCC and Sofidel continue to dominate volume sales within AFH tissue due to their broad presence and strong commercial resources. While higher raw material costs are likely to intensify price competition with private label suppliers over the coming years, no change is expected in the competitive landscape during the forecast period.
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This industry report originates from Passport, our Tissue and Hygiene market research database.