Executive Summary

Mar 2019
PROSPECTS
AFH tissue sales continue to rise gradually

AFH tissue has reached a high level of maturity and stability in France. As a result, no new players entered the area recently and no significant changes to the competitive landscape are expected over the coming years.

AFH adult incontinence expected to see growth

Hospitals and healthcare facilities are the only channels that provide adult incontinence products in France. However, as a result of France’s ageing population, a growing number of people in the country require AFH adult incontinence products.

Tourism and restaurants see strongest growth in years

France’s tourism sector continued to recover during 2018, with the number of air arrivals in Paris rising strongly. This is positively impacting AFH tissue sales, with more foreign and domestic tourists travelling in the country, occupying hotels and eating out.

COMPETITIVE LANDSCAPE
AFH hygiene competitive landscape remains concentrated

In France, AFH hygiene sales are entirely dependent on hospitals and healthcare institutions. AFH adult incontinence has only a small number of producers competing for influence and volume/value share.

No changes expected within AFH tissue

Established players Essity, KCC and Sofidel continue to dominate volume sales within AFH tissue due to their broad presence and strong commercial resources. While higher raw material costs are likely to intensify price competition with private label suppliers over the coming years, no change is expected in the competitive landscape during the forecast period.

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Away-From-Home Tissue and Hygiene in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in France?
  • What are the major brands in France?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in France - Category analysis

HEADLINES

PROSPECTS

AFH tissue sales continue to rise gradually
AFH adult incontinence expected to see growth
Tourism and restaurants see strongest growth in years

COMPETITIVE LANDSCAPE

AFH hygiene competitive landscape remains concentrated
No changes expected within AFH tissue

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene continues rising in France
Producers responding to consumer doubts over product safety
Essity consolidates leading position
Rapid rise in internet retailing sales continues
Slow value growth projected for coming years

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources