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Away-From-Home Tissue and Hygiene in Pakistan

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Pakistan?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Pakistan?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Pakistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant declines for AFH tissue in 2020 due to lockdown and closure of dominant horeca channel
AFH toilet paper and napkins remain dominant types
Local player Packages Ltd has notable strength in both AFH and retail tissue

RECOVERY AND OPPORTUNITIES

Upturn in demand predicted from 2021 onwards, but full recovery unlikely until 2024
Preventative health trend likely to support greater demand over forecast period
Growing influence of the West will continue to drive demand for specific AFH tissue products and a move away from traditional methods

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020 Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020 Table 8 Infant Population 2015-2020 Table 9 Female Population by Age 2015-2020 Table 10 Total Population by Age 2015-2020 Table 11 Households 2015-2020 Table 12 Forecast Infant Population 2020-2025 Table 13 Forecast Female Population by Age 2020-2025 Table 14 Forecast Total Population by Age 2020-2025 Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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