Away-from-home tissue and hygiene grew tremendously in 2021, supported by rising urbanisation and the Westernisation of away-from-home lifestyles. Moreover, overall hygiene consciousness and cleanliness awareness and a move from unbranded products to brands led to segment growth.
AFH toilet paper and AFH napkins remained the dominant categories within away-from-home tissue in 2021. Demand for the latter prior is supported by the increasing shift of horeca establishments away from traditional alternatives including the use of newspapers or unbranded tissue for hand hygiene.
Packages Ltd led away-from-home tissue and hygiene in 2021 due to its presence in paper tableware, wipes and toilet paper in the form of its Rose Petal brand. The brand was extended to paper plates, paper cups, wipes, hand towels and table napkins after its initial success in boxed facial tissues.
Consumer foodservice is an important channel for the growth of AFH tissue in Pakistan. Realising the increasing popularity of napkins amongst consumers, smaller restaurants and eating places have also started providing napkins, further contributing to the growth of the category.
Further recovery in growth and volume is expected in the forecast period as routines normalise in the post-pandemic world and consumers move around freely. Growth in away-from-home tissue and hygiene is expected to be led by rapidly changing consumer habits in favour of preventative hygiene.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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