An economic recovery is expected to push AFH tissue sales over the forecast period. As business/industry and horeca operate fully and continue to develop across the country, the AFH category is set to benefit significantly.
The ongoing urbanisation trend is set to see more and more people move to urban areas. In cities, consumers are more likely to be exposed to and adopt Western habits.
The performance of AFH tissue is expected to benefit in the forecast period as lifestyles and routines normalise in the post-COVID-19 period and consumers move around freely. The growth in AFH tissue sales is expected to be supported by the rapidly developing consumer focus on preventative health and hygiene.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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