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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Austria

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Favourable conditions ahead

Current value growth in AFH tissue and hygiene was slightly faster in 2017. Favourable conditions are expected in the forecast period, as AFH tissue and hygiene is anticipated to see continuously increasing demand and significant value growth at constant 2017 prices despite strong price pressure.

Several categories stand out

Due mainly to the greying of the Austrian population, AFH hygiene is expected to outperform AFH tissue in value terms at constant 2017 prices in the forecast period. In AFH tissue, AFH paper towels is expected to have the best growth potential.

Smoking ban suddenly in doubt

A major threat to growth in AFH tissue in Austria in the forecast period could be the total smoking ban in foodservice outlets which is planned to replace the current partial ban in May 2018. Especially in the first transition years, Austrians are expected to go out less, or shift their behaviour.

COMPETITIVE LANDSCAPE

The leading players in the competitive landscape

Essity led AFH tissue and hygiene in Austria in 2017, thanks to its Tork brand in AFH tissue and its leading Tena brand in AFH hygiene. Tork offers the most comprehensive range of AFH tissue products and dispensers in all price ranges, whilst Tena is synonymous with adult incontinence in Austria.

Little change expected

Essity, Kimberly-Clark and Hagleitner are likely to remain the leaders in AFH tissue and hygiene in the forecast period, mainly due to their strong distribution networks and their attempts to provide innovation. Functional and well-designed AFH technology will remain key to their success, as it lays the foundations for tissue sales in all AFH channels.

The leaders drive innovation

The largest companies are responsible for constant innovation to underline their positions as leaders, whilst smaller players usually stick to offering a narrow range of the most popular products. In 2017, Essity introduced Tork PeakServe Continuous Hand Towel and the Tork PeakServe dispenser.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Austria?
What are the major brands in Austria?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Austria - Category analysis

HEADLINES

PROSPECTS

Favourable conditions ahead

Several categories stand out

Smoking ban suddenly in doubt

COMPETITIVE LANDSCAPE

The leading players in the competitive landscape

Little change expected

The leaders drive innovation

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

Table 12 Birth Rates 2012-2017
Table 13 Infant Population 2012-2017
Table 14 Female Population by Age 2012-2017
Table 15 Total Population by Age 2012-2017
Table 16 Households 2012-2017
Table 17 Forecast Infant Population 2017-2022
Table 18 Forecast Female Population by Age 2017-2022
Table 19 Forecast Total Population by Age 2017-2022
Table 20 Forecast Households 2017-2022

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Favourable conditions ahead

Several categories stand out

Smoking ban suddenly in doubt

COMPETITIVE LANDSCAPE

The leading players in the competitive landscape

Little change expected

The leaders drive innovation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Austria - Category analysis

HEADLINES

PROSPECTS

Favourable conditions ahead

Several categories stand out

Smoking ban suddenly in doubt

COMPETITIVE LANDSCAPE

The leading players in the competitive landscape

Little change expected

The leaders drive innovation

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

MARKET DATA

SOURCES

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