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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Austria

18 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic and societal trends benefit AFH tissue

In 2018, AFH tissue and hygiene recorded further growth in volume and current value terms. The main reason, besides continued positive economic development in Austria, was the ongoing growth in travel, tourism and gastronomy.

A setback for AFH toilet paper

AFH toilet paper was one of the only categories to record a volume decline in 2018. The reasons for this adverse development were increased attempts by businesses to save money in their bathroom facilities, as well as the beginning of a shift towards alternatives.

Less favourable conditions cause a short-term decline in AFH adult incontinence

AFH adult incontinence recorded a volume decline in 2018, despite an ongoing increase in the number of older consumers affected by incontinence. Restrictions on the provision of free incontinence products for patients intensified in an attempt to save money.

COMPETITIVE LANDSCAPE

Essity – the innovative channel leader

Essity was able to maintain its strong value lead within AFH tissue and hygiene in Austria in 2018. The company continued to benefit from its strong standing and various major contracts with leading players in different industries and businesses, including large hotel chains and restaurants.

Paul Hartmann re-evaluates its focus

Paul Hartmann remained amongst the leading players in AFH hygiene in 2018, securing several larger contracts with healthcare providers in Austria. Nevertheless, the strong focus on cost reductions and lower usage did take its toll on the company’s value sales development.

Price-sensitivity intensifies the competition

The overall competitive landscape within AFH tissue and hygiene is already fairly stagnant and challenging. Businesses, like public institutions, are always attempting to optimise costs and lower expenses whenever possible.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Austria?
What are the major brands in Austria?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Austria - Category analysis

HEADLINES

PROSPECTS

Economic and societal trends benefit AFH tissue

A setback for AFH toilet paper

Less favourable conditions cause a short-term decline in AFH adult incontinence

COMPETITIVE LANDSCAPE

Essity – the innovative channel leader

Paul Hartmann re-evaluates its focus

Price-sensitivity intensifies the competition

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

The favourable economic situation continues to support growth

Products go greener

Intense competition – especially with private label

Internet retailing of tissue and hygiene products is yet to take off

Sustainability and individualisation are set to stimulate future growth

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Austria

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Executive Summary

New Report Guarantee

PROSPECTS

Economic and societal trends benefit AFH tissue

A setback for AFH toilet paper

Less favourable conditions cause a short-term decline in AFH adult incontinence

COMPETITIVE LANDSCAPE

Essity – the innovative channel leader

Paul Hartmann re-evaluates its focus

Price-sensitivity intensifies the competition

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Austria - Category analysis

HEADLINES

PROSPECTS

Economic and societal trends benefit AFH tissue

A setback for AFH toilet paper

Less favourable conditions cause a short-term decline in AFH adult incontinence

COMPETITIVE LANDSCAPE

Essity – the innovative channel leader

Paul Hartmann re-evaluates its focus

Price-sensitivity intensifies the competition

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

The favourable economic situation continues to support growth

Products go greener

Intense competition – especially with private label

Internet retailing of tissue and hygiene products is yet to take off

Sustainability and individualisation are set to stimulate future growth

MARKET INDICATORS

MARKET DATA

SOURCES

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