Away-From-Home Tissue and Hygiene in Austria

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Austria?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Austria?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Austria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Austria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for away-from-home tissue and hygiene recovers as hotels, restaurants, schools and offices reopen in 2021
Heightened hygiene consciousness leads to rise in demand for away-from-home tissue and hygiene products
Horeca and hospitals/healthcare account for the largest part of value sales

PROSPECTS AND OPPORTUNITIES

Sustained growth over the forecast period as social conditions return to normal
Untapped potential for away-from-home wipers presents opportunity for further growth
Environmental awareness not expected to impact sales of away-from-home paper tableware

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021 Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 8 Birth Rates 2016-2021 Table 9 Infant Population 2016-2021 Table 10 Female Population by Age 2016-2021 Table 11 Total Population by Age 2016-2021 Table 12 Households 2016-2021 Table 13 Forecast Infant Population 2021-2026 Table 14 Forecast Female Population by Age 2021-2026 Table 15 Forecast Total Population by Age 2021-2026 Table 16 Forecast Households 2021-2026

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
        • AFH Wipers through Business/Industry
        • AFH Wipers through Horeca
        • AFH Wipers through Hospitals/Healthcare
        • AFH Wipers through Public

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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