After registering a steep decline in value and volume sales in 2020 due to strict lockdown measures and home seclusion, away-from home tissue and hygiene value sales saw strong growth during 2021. As COVID-19 related restrictions were eased, hotels, restaurants, schools and offices reopened, boosting demand for away-from-home tissue and hygiene products.
The COVID-19 pandemic heightened consumers’ hygiene consciousness. In the aftermath of the pandemic, consumers expect increased hygiene standards in public areas.
Sales to horeca establishments, i.e.
Value sales in away-from-home tissue and hygiene at constant 2021 prices are expected to portray slower but steady value growth over the forecast period. This picture is set to be replicated across both away-from-home tissue and away-from-home hygiene.
From 2022 onwards, away-from-home wipers is expected to record some of the strongest rates of growth, closely linked to previously untapped potential in fields such as hospitals/healthcare and horeca, with away-from-home wipers through horeca set to record the strongest average growth. In away-from-home hygiene, continued population ageing and the growing number of older people in hospitals and other healthcare environments is expected to contribute to steady value and volume growth.
Growing environmental awareness has led to criticism of the widespread use of plastic within away-from-home settings, leading to a sharp fall in the use of items such as plastic cups, straws and cutlery. However, no such concern has been expressed about disposable away-from-home paper tableware.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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