Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Austria

Mar 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sharp fall in sales of away-from-home tissue as consumers spend more time at home in 2020

Away-from-home tissue and hygiene recorded a strong decline in value sales in 2020 as a result of the COVID-19 pandemic, prompted by a rise in home working and a sharp fall in visits to horeca and entertainment venues. This had a strong negative impact on sales in the dominant category of away-from-home tissue, with all areas adversely affected by the temporary closure of facilities such as restaurants, hotels, schools and offices.

Non-recoverable fall in sales of AFH toilet paper as demand switches to retail in 2020

As the largest category within away-from-home tissue, AFH toilet paper recorded the sharpest decline in value sales as demand shifted to retail channels in 2020. Due to the service-based nature of many away-from-home settings, this demand was essentially lost for good, with no prospect of recovering lost sales in the future.

Population ageing and growing demand in care homes drives growth in away-from-home hygiene in 2020

In contrast to the negative picture across away-from-home tissue, away-from-home hygiene recorded slightly stronger value and volume growth in 2020. The category comprises solely AFH adult incontinence, which saw stronger sales due to the growing number of older persons in nursing homes and care institutions, along with ongoing population ageing within Austrian society.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Austria?
What are the major brands in Austria?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Away-From-Home Tissue and Hygiene in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sharp fall in sales of away-from-home tissue as consumers spend more time at home in 2020

Non-recoverable fall in sales of AFH toilet paper as demand switches to retail in 2020

Population ageing and growing demand in care homes drives growth in away-from-home hygiene in 2020

RECOVERY AND OPPORTUNITIES

Strong recovery expected in 2021 followed by sustained growth over the forecast period

Untapped potential for AFH wipers presents opportunity for further growth

Environmental awareness not expected to impact sales of AFH paper tableware

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 12 Birth Rates 2015-2020
Table 13 Infant Population 2015-2020
Table 14 Female Population by Age 2015-2020
Table 15 Total Population by Age 2015-2020
Table 16 Households 2015-2020
Table 17 Forecast Infant Population 2020-2025
Table 18 Forecast Female Population by Age 2020-2025
Table 19 Forecast Total Population by Age 2020-2025
Table 20 Forecast Households 2020-2025

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sharp fall in sales of away-from-home tissue as consumers spend more time at home in 2020

Non-recoverable fall in sales of AFH toilet paper as demand switches to retail in 2020

Population ageing and growing demand in care homes drives growth in away-from-home hygiene in 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sharp fall in sales of away-from-home tissue as consumers spend more time at home in 2020

Non-recoverable fall in sales of AFH toilet paper as demand switches to retail in 2020

Population ageing and growing demand in care homes drives growth in away-from-home hygiene in 2020

RECOVERY AND OPPORTUNITIES

Strong recovery expected in 2021 followed by sustained growth over the forecast period

Untapped potential for AFH wipers presents opportunity for further growth

Environmental awareness not expected to impact sales of AFH paper tableware

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports