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Learn moreMar 2019
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In 2018, AFH tissue and hygiene recorded further growth in volume and current value terms. The main reason, besides continued positive economic development in Austria, was the ongoing growth in travel, tourism and gastronomy.
AFH toilet paper was one of the only categories to record a volume decline in 2018. The reasons for this adverse development were increased attempts by businesses to save money in their bathroom facilities, as well as the beginning of a shift towards alternatives.
AFH adult incontinence recorded a volume decline in 2018, despite an ongoing increase in the number of older consumers affected by incontinence. Restrictions on the provision of free incontinence products for patients intensified in an attempt to save money.
Essity was able to maintain its strong value lead within AFH tissue and hygiene in Austria in 2018. The company continued to benefit from its strong standing and various major contracts with leading players in different industries and businesses, including large hotel chains and restaurants.
Paul Hartmann remained amongst the leading players in AFH hygiene in 2018, securing several larger contracts with healthcare providers in Austria. Nevertheless, the strong focus on cost reductions and lower usage did take its toll on the company’s value sales development.
The overall competitive landscape within AFH tissue and hygiene is already fairly stagnant and challenging. Businesses, like public institutions, are always attempting to optimise costs and lower expenses whenever possible.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Austria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.