Overall, away-from-home tissue and hygiene recorded negative current value growth in 2020, driven primarily by the lifestyle changes that accompanied the COVID-19 pandemic. As consumers spent more time at home during the health crisis, demand for products consumed outside of the home naturally declined.
Companies in away-from-home tissue were negatively impacted by the COVID-19 pandemic in 2020 as consumers spent more time at home and therefore required fewer away-from-home tissue products. As such, brands such as Livi had to try to adapt to the unusual conditions of the COVID-19 pandemic.
AFH toilet paper continued to dominate away-from-home tissue, while the remaining areas of the category (paper tableware, paper towels, boxed facial tissues) remained niche. This is due to the high demand for AFH toilet paper in hotels, shopping centres, airports, hospitals, and schools.
From 2021, the epidemiological situation in Indonesia is expected to improve. As the threat of COVID-19 subsides, so economic conditions are expected to improve, and consumers are expected to spend more time away from home.
Over the forecast period, AFH adult incontinence will continue to lead away-from-home current value and volume growth in away-from-home tissue and hygiene in Indonesia. The ageing population of Indonesia will be the primary driver behind this growth as the main reason for the increasing demand for AFH adult hygiene.
Due to its lower level of penetration in Indonesia, away-from-home tissue and hygiene is expected to perform better than its retail counterpart over the forecast period in terms of current value growth. The low level of consumption per institution will also continue to support growth in this category over the coming years in Indonesia.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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