With society gradually opening up in 2021, away-from-home tissue and hygiene registered a healthy increase in current value sales, after a severe decline in 2020. In particular, the opening of hotels and restaurants and schools and many people also returning to offices contributed to the healthy value growth.
The enhanced focus on hygiene arising from the pandemic is seeing higher growth in some specific areas. Greater care is now habitually taken in regard to personal hygiene – for example, the washing of hands more often.
AFH hygiene was largely unaffected by COVID-19 with growth remaining in line with that seen pre-COVID-19. Demand for these products remains largely constant, being an essential item for consumers who suffer from incontinence, and as such sales are not especially affected by outside influences.
Away-from-home tissue and hygiene will register very healthy constant value growth, as society opens up once again, and in particular consumers start eating in restaurants once again. The return of tourists will also lead to increased value sales.
In terms of healthcare institutions, nursing homes are going to be a big demand generator. The Croatian population is living longer and at the same time, more elderly people are in need of care, as a lot of their children are living abroad.
Environmental concerns are expected to play a greater role over purchasing decisions over the forecast period. While during the pandemic, disposable products performed strongly, this is expected to abate over the forecast period, as consumers become more concerned about the negative environmental impact of disposable products.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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