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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Croatia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Tourism a key growth driver for AFH tissue in 2019

Tourism has become a key part of the Croatian economy and it saw strong development over the review period and continued to drive growth in away-from-home tissue in 2019. This was reflected in the strong sales of AFH napkins in 2019, the largest category of AFH tissue.

Legislation and financial constraints impact demand in 2019

Due to the obligatory provision of AFH tissue and hygiene products under the legislative framework, the management of hospitality companies have started resorting to measures that will help them cut their costs. They cannot change the way in which napkins or toilet paper are used, but in paper towels there is a solution in the form of hand dryers.

Kimberly-Clark and Paloma lead sales with price being key

AFH tissue and hygiene has two international companies which are the most influential: Global giant Kimberly-Clark and Slovenian company Paloma. Whilst Kimberly-Clark benefits from its impressive product portfolio and wide reach, Paloma makes use of being a traditionally popular player in the region.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 2% forecast rise in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

Sales of AFH tissue were decimated by COVID-19 as with locals and tourists remaining at home there was a dramatic decline in demand through the horeca and public channels. The business/industry channel was also hit by the impact of COVID-19 with most consumers being forced to work from home between March and May 2020.

Recovery and opportunities

With Croatia imposing among the toughest restrictions in Europe to curb the spread of COVID-19 it began reopening its borders at the end of May, while schools and businesses also began reopening. This should result in a gradual recovery in sales over 2020, although growth is still likely to be more subdued than pre COVID-19 projections.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Croatia?
What are the major brands in Croatia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Croatia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Tourism a key growth driver for AFH tissue in 2019

Legislation and financial constraints impact demand in 2019

Kimberly-Clark and Paloma lead sales with price being key

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation seen in 2019 as wages rise

Multinationals retain clear lead thanks to strong marketing investment

Incomes likely to be squeezed due to COVID-19 with the focus being on achieving the lowest prices

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Croatia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Tourism a key growth driver for AFH tissue in 2019

Legislation and financial constraints impact demand in 2019

Kimberly-Clark and Paloma lead sales with price being key

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Croatia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Tourism a key growth driver for AFH tissue in 2019

Legislation and financial constraints impact demand in 2019

Kimberly-Clark and Paloma lead sales with price being key

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation seen in 2019 as wages rise

Multinationals retain clear lead thanks to strong marketing investment

Incomes likely to be squeezed due to COVID-19 with the focus being on achieving the lowest prices

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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