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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Croatia

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tourism drives sales growth

Tourism, the shiniest star in the Croatian economy, surprised even the most optimistic observers in 2017, with an accelerating increase in visitors and nights. With tourism being the main generator of away-from-home tissue and hygiene sales, the resulting growth is an understatement.

Legal framework helps away-from-home sales

Horeca creates the biggest demand for away-from-home tissue and hygiene, including AFH paper tableware and AFH toilet paper, where demand is also driven by strict proceedings in sanitary control of public toilets. Since the resurrection of Croatian tourism at the beginning of the millennium, the Croatian Tourist Board has persuaded the Ministry of Tourism to enforce laws to force hospitality outlet owners to impose a strict roster of toilet inspection/cleaning visits to be made and signed off by employees hourly.

Paperless alternatives in full force

Hospitality business managers are keen to cut the costs of the away-from-home tissue and hygiene products they are obliged to use. While they cannot influence the usage of toilet paper or napkins much, AFH paper towels is seeing a significant move by horeca towards using automatic hand dryers, particularly the high-speed ones.

COMPETITIVE LANDSCAPE

Multinationals are the main suppliers

In away-from-home tissue and hygiene, it is mostly the team in the field that determines whether a brand will be successful or not; the brand does not sell itself, but the local distributor and network of representatives, plus the contractual details, do. This gives local companies a chance that they do not have against multinationals in retail.

Local companies are marginal

Local manufacturing facilities are still limited, and local companies have too little traffic to dissipate their overhead costs to obtain as low a price as the big players can achieve. Investing in machinery and manufacturing premises causes fixed operating costs, and Croatian companies, unable to extend their target market to other countries, simply cannot increase their sales to the point where the investments pay off.

Public tenders – a good chance for locals

Local companies have the chance to participate in annual large tenders to supply public institutions. In Croatia, most public procurement must be done via tenders to ensure transparency.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Croatia?
What are the major brands in Croatia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Croatia - Category analysis

HEADLINES

PROSPECTS

Tourism drives sales growth

Legal framework helps away-from-home sales

Paperless alternatives in full force

COMPETITIVE LANDSCAPE

Multinationals are the main suppliers

Local companies are marginal

Public tenders – a good chance for locals

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Slowly on the way back

An uneventful year in every aspect

Uncertain future for local competitors

Hypermarkets closing in on health and beauty specialist retailers

Curbed growth to continue

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Croatia

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Executive Summary

New Report Guarantee

PROSPECTS

Tourism drives sales growth

Legal framework helps away-from-home sales

Paperless alternatives in full force

COMPETITIVE LANDSCAPE

Multinationals are the main suppliers

Local companies are marginal

Public tenders – a good chance for locals

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Croatia - Category analysis

HEADLINES

PROSPECTS

Tourism drives sales growth

Legal framework helps away-from-home sales

Paperless alternatives in full force

COMPETITIVE LANDSCAPE

Multinationals are the main suppliers

Local companies are marginal

Public tenders – a good chance for locals

CATEGORY DATA

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Slowly on the way back

An uneventful year in every aspect

Uncertain future for local competitors

Hypermarkets closing in on health and beauty specialist retailers

Curbed growth to continue

MARKET INDICATORS

MARKET DATA

SOURCES

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