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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Croatia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Without tourism, the situation would look different

An uninterrupted run of growth in tourism helped not only AFH tissue and hygiene, but the entire Croatian economy, with tourism forming one of the most vital parts. This was the main contributor to sales of AFH tissue and hygiene in 2018, but the result could have been even better.

Even legislation comes to the aid of AFH tissue and hygiene

Horeca is the biggest creator of demand in AFH tissue and hygiene: for instance, in paper tableware, more than three quarters of sales are to horeca (usually napkins). The situation is similar in toilet paper.

Strong threat from alternative solutions

Due to the obligatory provision of AFH tissue and hygiene products under the legislative framework, the management of hospitality companies have started resorting to measures that will help them cut their costs. They cannot change the way in which napkins or toilet paper are used, but in paper towels there is a solution in the form of hand dryers.

COMPETITIVE LANDSCAPE

A market of multinationals

AFH tissue and hygiene has two international companies which are the most influential: global giant Kimberly-Clark and Slovenian company Paloma. Whilst the global leader bases its presence on its impressive product portfolio and big numbers, Paloma still makes use of being a traditionally popular player in the region.

Local companies are taking the low road

As elsewhere in tissue and hygiene, local companies lack the turnover to reduce their fixed overhead costs; thus, they are unable to compete on price. Unfortunately, the price is often the crucial element in closing a deal in AFH tissue and hygiene.

The government comes to the rescue

Apart from helping create demand in overall AFH tissue and hygiene, the government uses its influence in another field: helping local manufacturers get public customers. Whilst public procurement tenders are supposed to be anonymous, transparent and fair, local players still can count sympathy from official bodies.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Croatia?
What are the major brands in Croatia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Croatia - Category analysis

HEADLINES

PROSPECTS

Without tourism, the situation would look different

Even legislation comes to the aid of AFH tissue and hygiene

Strong threat from alternative solutions

COMPETITIVE LANDSCAPE

A market of multinationals

Local companies are taking the low road

The government comes to the rescue

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales recovery speeds up

The absence of novelty continues

Two global giants control the competitive landscape

Interesting interaction between the main channels

Sales growth is set to increase over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Without tourism, the situation would look different

Even legislation comes to the aid of AFH tissue and hygiene

Strong threat from alternative solutions

COMPETITIVE LANDSCAPE

A market of multinationals

Local companies are taking the low road

The government comes to the rescue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Croatia - Category analysis

HEADLINES

PROSPECTS

Without tourism, the situation would look different

Even legislation comes to the aid of AFH tissue and hygiene

Strong threat from alternative solutions

COMPETITIVE LANDSCAPE

A market of multinationals

Local companies are taking the low road

The government comes to the rescue

CATEGORY DATA

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales recovery speeds up

The absence of novelty continues

Two global giants control the competitive landscape

Interesting interaction between the main channels

Sales growth is set to increase over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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