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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Canada

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Steep drop for AFH tissue as consumers stay at home, but wipers and adult incontinence products make good gains

AFH tissue’s sales fell sharply in 2020 due to pandemic-induced lengthy lockdown and travel restrictions, with toilet paper, boxed facial tissues and paper towels feeling the worst pinch. Though many manufacturers tried to convert some higher-end AFH tissue products such as toilet paper to meet record retail demand, or repurpose some AFH-orientated manufacturing capacity to make more consumer-quality products, most machinery for AFH products sat idle during the pandemic.

COVID-19 disrupts positive momentum in AFH tissue

Before the health crisis, away-from-home (AFH) tissue and hygiene continued to post steady current value growth. The favourable economic situation in 2019 positively impacted companies, leading to greater expenditure on tissue products by business/industry.

Multinational and domestic companies both highly relevant in AFH

After the acquisition of Wausau in 2016, Essity, which was formerly known as SCA Hygiene, became one of the largest players in AFH tissue and hygiene in North America. With its famous Tork brand, the company plans to remain competitive by developing, producing, marketing and selling personal care and tissue products.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Canada?
What are the major brands in Canada?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Steep drop for AFH tissue as consumers stay at home, but wipers and adult incontinence products make good gains

COVID-19 disrupts positive momentum in AFH tissue

Multinational and domestic companies both highly relevant in AFH

RECOVERY AND OPPORTUNITIES

Long road back for AFH tissue, but wipers and adult incontinence will continue to thrive

Canada’s ageing population to underpin long-term growth potential for AFH hygiene

Value sales projected to return to pre-pandemic levels in 2023 for AFH tissue

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 12 Birth Rates 2015-2020
Table 13 Infant Population 2015-2020
Table 14 Female Population by Age 2015-2020
Table 15 Total Population by Age 2015-2020
Table 16 Households 2015-2020
Table 17 Forecast Infant Population 2020-2025
Table 18 Forecast Female Population by Age 2020-2025
Table 19 Forecast Total Population by Age 2020-2025
Table 20 Forecast Households 2020-2025

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Steep drop for AFH tissue as consumers stay at home, but wipers and adult incontinence products make good gains

COVID-19 disrupts positive momentum in AFH tissue

Multinational and domestic companies both highly relevant in AFH

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Steep drop for AFH tissue as consumers stay at home, but wipers and adult incontinence products make good gains

COVID-19 disrupts positive momentum in AFH tissue

Multinational and domestic companies both highly relevant in AFH

RECOVERY AND OPPORTUNITIES

Long road back for AFH tissue, but wipers and adult incontinence will continue to thrive

Canada’s ageing population to underpin long-term growth potential for AFH hygiene

Value sales projected to return to pre-pandemic levels in 2023 for AFH tissue

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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