From 2023 onwards, away-from-home tissue sales will continue to recover, with paper tableware, particularly napkins, expecting a more palpable recovery in the following years, driven by the rebound in the hospitality sector as international travel recovers more fully to pre-pandemic levels. Other AFH tissue categories, such as toilet paper and paper towels, will follow a similar growth trajectory, with per capita consumption nearing pre-pandemic levels later in the forecast period.
The effects of COVID-19, such as stringent cleaning protocols and hygiene awareness, have outlived the pandemic, with the healthcare, industrial, foodservice, education and travel sectors continuing to emphasise the importance of clean surfaces and hands in order to minimise illness. To enhance cleaning efficiency, ease cost pressure and reduce waste, many away-from-home institutions have implemented and are likely to continue adopting robotics as part of their hygiene investments.
The combination of lower fertility, reduced immigration and rising life expectancy has contributed to a rapidly ageing society. By 2027, about 21% of all Canadians are projected to be aged 65 and older, with a good part of that population relying on assisted living or long-term nursing care.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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