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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Canada

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Boost to retail tissue sales from business/industry and horeca

Away from home (AFH) tissue and hygiene continued to post strong current value growth in 2019. The favourable economic situation in this year positively impacted companies, leading to greater expenditure on tissue products by business/industry.

AFH adult incontinence benefits from the ageing population

The baby boomers born during the post-war years are entering retirement, and according to Statistics Canada, the nation will have nearly 5.1 million senior citizens in the coming decade.

Multinational and local players remain strong in AFH tissue and hygiene

After the acquisition of Wausau in 2016, Essity, which was formerly known as SCA Hygiene, became one of the largest players in AFH tissue and hygiene in North America. With its famous Tork brand, the company plans to remain competitive by developing, producing, marketing and selling personal care and tissue products.

2020 AND BEYOND

COVID-19 impact

Sales in away-from-home tissue are expected to decline by 4% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares with a 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

AFH tissue has been particularly negatively impacted by drastic changes in the travel industry in 2020. The pandemic has led people to cancel personal trips and most work trips to and from Canada, and many retail and foodservice outlets were forced to close early in the spread of the infection.

Recovery and opportunities

The return of travel and tourism is expected to be slow, as countries maintain strategies to limit the spread of COVID-19. This is expected to hamper the recovery of hotels and consumer foodservice, and thus products such as AFH toilet paper, paper towels and boxed facial tissues.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Canada?
What are the major brands in Canada?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Canada - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Boost to retail tissue sales from business/industry and horeca

AFH adult incontinence benefits from the ageing population

Multinational and local players remain strong in AFH tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Retail adult incontinence performs well, and e-commerce rises from a low base

Multinationals lead, but private label maintains its strength with innovation and quality

Stronger growth thanks to immigration and in the wake of COVID-19

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Boost to retail tissue sales from business/industry and horeca

AFH adult incontinence benefits from the ageing population

Multinational and local players remain strong in AFH tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Canada - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Boost to retail tissue sales from business/industry and horeca

AFH adult incontinence benefits from the ageing population

Multinational and local players remain strong in AFH tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Retail adult incontinence performs well, and e-commerce rises from a low base

Multinationals lead, but private label maintains its strength with innovation and quality

Stronger growth thanks to immigration and in the wake of COVID-19

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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