In spite of the economic growth and high urbanisation rates in Cameroon, AFH tissue and hygiene is still not a well-developed and mature category as there is no dynamic promotional activity by the companies present. There is still a lot of room for growth as, in Cameroon, AFH tissue and hygiene sales are still very low in per capita terms and insignificant compared with developed Western European and North American markets.
Channels like schools, hospitals and businesses usually do not have a budget for purchases of AFH tissue and hygiene. Hospitals, for example, ask patients to bring their own tissue and hygiene products when admitted to a hospital, while schools usually include such products in the lists of things parents should ensure their children bring with them to school.
Hotels, restaurants and catering establishments – grouped under horeca – will remain the largest channel in AFH tissue and hygiene. Government plans to boost tourism in the country is spurring the construction of more hotel chains.
Local companies like Sitracel have a slight competitive advantage over their international counterparts as they are stationed locally and their brands are well known. In addition, the recent promotion of the consumption of made-in-Cameroon products gives them a good advantage as horeca channels, in an effort to promote tourism, like to consume and be associated with made-in-Cameroon products.
The lack of clear and concrete distribution and promotional strategies in the sale of AFH tissue and hygiene is a major reason for the lack of robust growth in this category. A greater focus on distribution and promotional activities by companies would augur well for AFH tissue and hygiene.
International brands lead AFH tissue and hygiene in terms of product diversity as there are many imported brands of tissue and hygiene products available in Cameroon. However, local companies like Sitracel and Archi have been introducing new product developments to help them compete with their international counterparts.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Cameroon market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.