Executive Summary

Apr 2019
PROSPECTS
AFH tissue and hygiene in Cameroon has a lot of untapped potential

In spite of the economic growth and high urbanisation rates in Cameroon, AFH tissue and hygiene is still not a well-developed and mature category as there is no dynamic promotional activity by the companies present. There is still a lot of room for growth as, in Cameroon, AFH tissue and hygiene sales are still very low in per capita terms and insignificant compared with developed Western European and North American markets.

Lack of promotional activities continue to hamper growth in AFH tissue and hygiene

Channels like schools, hospitals and businesses usually do not have a budget for purchases of AFH tissue and hygiene. Hospitals, for example, ask patients to bring their own tissue and hygiene products when admitted to a hospital, while schools usually include such products in the lists of things parents should ensure their children bring with them to school.

Hotels and restaurants remain the biggest channel in AFH tissue and hygiene

Hotels, restaurants and catering establishments – grouped under horeca – will remain the largest channel in AFH tissue and hygiene. Government plans to boost tourism in the country is spurring the construction of more hotel chains.

COMPETITIVE LANDSCAPE
Local companies have a slight competitive advantage in AFH tissue and hygiene

Local companies like Sitracel have a slight competitive advantage over their international counterparts as they are stationed locally and their brands are well known. In addition, the recent promotion of the consumption of made-in-Cameroon products gives them a good advantage as horeca channels, in an effort to promote tourism, like to consume and be associated with made-in-Cameroon products.

AFH tissue and hygiene to grow if tissue distributing companies focus on distribution and promotion

The lack of clear and concrete distribution and promotional strategies in the sale of AFH tissue and hygiene is a major reason for the lack of robust growth in this category. A greater focus on distribution and promotional activities by companies would augur well for AFH tissue and hygiene.

International players lead AFH tissue and hygiene in terms of product diversity

International brands lead AFH tissue and hygiene in terms of product diversity as there are many imported brands of tissue and hygiene products available in Cameroon. However, local companies like Sitracel and Archi have been introducing new product developments to help them compete with their international counterparts.

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Away-From-Home Tissue and Hygiene in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Cameroon?
  • What are the major brands in Cameroon?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Cameroon - Category analysis

HEADLINES

PROSPECTS

AFH tissue and hygiene in Cameroon has a lot of untapped potential
Lack of promotional activities continue to hamper growth in AFH tissue and hygiene
Hotels and restaurants remain the biggest channel in AFH tissue and hygiene

COMPETITIVE LANDSCAPE

Local companies have a slight competitive advantage in AFH tissue and hygiene
AFH tissue and hygiene to grow if tissue distributing companies focus on distribution and promotion
International players lead AFH tissue and hygiene in terms of product diversity

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues growing
Pricing, packaging and promotional strategies affect consumption and sales
Imported brands still lead but local companies are improving their visibility in the marketplace
Supermarkets becoming more popular, with internet retailing also gaining ground
Strong performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources