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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in South Africa

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite strong growth in 2019, AFH tissue and hygiene continues to underperform, with growth dampened by consumers cautious spending habits

In 2019, consumer spending habits continued to change, with many consumers being more cautious with their spending, due to the challenging economy.

2019 saw an oversupply of AFH tissue, as smaller players enter the landscape, encouraging existing manufacturers to innovate

A significant oversupply of tissue was observed in 2019, as an increasing number of smaller players entered the landscape. This has placed more pressure on existing manufacturers, encouraging them to be innovative and provide new product developments, that will drive growth.

Universal Paper and Plastics maintains its lead in 2019, however, the oversupply of low quality goods is a challenge for all players

Competition within away-from-home tissue and hygiene can be placed into three pillars: global, independent and indirect competition. The strongest competitors are active in several regions and focus on quality products and marketing initiatives throughout the year.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

Whereas COVID-19 has had minimal impact on away-from-home-hygiene, due to patients in hospital requiring adult incontinence goods, away-from-home tissue has been significantly impacted by the outbreak. This is due to the closure of industries, reducing the need for away-from-home tissue.

Recovery and opportunities

Although away-from-home tissue and hygiene is predicted to record growth across the rest of the forecast period, growth will steadily continue to decline, with many areas including AFH paper tableware and napkins continuing to record a decline in growth.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in South Africa?
What are the major brands in South Africa?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in South Africa - Category analysis

HEADLINES

PROSPECTS

Despite strong growth in 2019, AFH tissue and hygiene continues to underperform, with growth dampened by consumers cautious spending habits

2019 saw an oversupply of AFH tissue, as smaller players enter the landscape, encouraging existing manufacturers to innovate

Universal Paper and Plastics maintains its lead in 2019, however, the oversupply of low quality goods is a challenge for all players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Spending power is limited in 2019, as most consumers focus on essential items at affordable prices, with effectiveness and comfort being key sales points

In 2019, Kimberly-Clark and Procter & Gamble lead with global-established products, whereas Twinsaver boosts its performance through investments in production

Due to the impact of COVID-19, the forecast period will record steady growth for retail tissue and hygiene, with a gradual recovery for away-from-home tissue

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in South Africa

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Executive Summary

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PROSPECTS

Despite strong growth in 2019, AFH tissue and hygiene continues to underperform, with growth dampened by consumers cautious spending habits

2019 saw an oversupply of AFH tissue, as smaller players enter the landscape, encouraging existing manufacturers to innovate

Universal Paper and Plastics maintains its lead in 2019, however, the oversupply of low quality goods is a challenge for all players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in South Africa - Category analysis

HEADLINES

PROSPECTS

Despite strong growth in 2019, AFH tissue and hygiene continues to underperform, with growth dampened by consumers cautious spending habits

2019 saw an oversupply of AFH tissue, as smaller players enter the landscape, encouraging existing manufacturers to innovate

Universal Paper and Plastics maintains its lead in 2019, however, the oversupply of low quality goods is a challenge for all players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Spending power is limited in 2019, as most consumers focus on essential items at affordable prices, with effectiveness and comfort being key sales points

In 2019, Kimberly-Clark and Procter & Gamble lead with global-established products, whereas Twinsaver boosts its performance through investments in production

Due to the impact of COVID-19, the forecast period will record steady growth for retail tissue and hygiene, with a gradual recovery for away-from-home tissue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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