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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in South Africa

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Performance and forecast of away-from-home tissue and hygiene not as expected, albeit robust

Industry players reported that performance in the AFH channels was not as strong as expected in 2018, as a difficult year due to challenges in the economy and decreased consumer spending resulted in below anticipated performances in several categories. Consumers and distributors are downscaling in order to save money.

Oversupply of AFH tissue

A major oversupply of tissue was observed in 2018. Although volume growth continued as a number of small players entered the lower end of the market, the value shares attributed to these players began to decline.

AFH paper towels records significant growth due to changing consumer preferences

AFH paper towels recorded strong growth over the review period. A growing number of consumers and businesses are using these products in place of serviettes as they are more convenient and can be used for a number of purposes such as wrapping food and drying and wiping surfaces.

COMPETITIVE LANDSCAPE

AFH becoming commoditised and competitive yet challenging

Competition within away-from-home tissue and hygiene can be categorised into three pillars: global, independent and indirect competition. The strongest competitors are active in a number of regions and remain relevant with quality products and marketing initiatives throughout the year.

Universal Paper and Plastics maintains its lead with investment and a diverse product offering

Universal Paper and Plastics, the brand owner of the widely distributed Dinu range of tissue products, recently invested in upgrades to its production facilities. In 2017 it upgraded two new convertors to increase production capacity by a factor of three at a cost of around ZAR250 million.

Innovation, investment and acquisitions anticipated to drive growth and maintain competition

Continuing innovation and investment in product facilities and factories, as witnessed with Twinsaver Group and Universal Paper and Plastics over the review period, in addition to the expansion of Lo Pack’s footprint into new provinces, bodes well for away-from-home tissue and hygiene. However, the oversupply evident in tissue products and the low quality of many of the products distributed to AFH channels is not encouraging.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in South Africa?
What are the major brands in South Africa?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in South Africa - Category analysis

HEADLINES

PROSPECTS

Performance and forecast of away-from-home tissue and hygiene not as expected, albeit robust

Oversupply of AFH tissue

AFH paper towels records significant growth due to changing consumer preferences

COMPETITIVE LANDSCAPE

AFH becoming commoditised and competitive yet challenging

Universal Paper and Plastics maintains its lead with investment and a diverse product offering

Innovation, investment and acquisitions anticipated to drive growth and maintain competition

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite challenges and declining consumer spending, tissue and hygiene performs reasonably well

Announcement of VAT exemption on sanitary protection products warmly received after years of lobbying

Product diversification, expansion and investment by domestic players bodes well for competition

Store-based retailing remains the main channel for the majority of South African consumers

Players to continue with price promotions and product diversification in the face of constrained economic growth

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Performance and forecast of away-from-home tissue and hygiene not as expected, albeit robust

Oversupply of AFH tissue

AFH paper towels records significant growth due to changing consumer preferences

COMPETITIVE LANDSCAPE

AFH becoming commoditised and competitive yet challenging

Universal Paper and Plastics maintains its lead with investment and a diverse product offering

Innovation, investment and acquisitions anticipated to drive growth and maintain competition

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in South Africa - Category analysis

HEADLINES

PROSPECTS

Performance and forecast of away-from-home tissue and hygiene not as expected, albeit robust

Oversupply of AFH tissue

AFH paper towels records significant growth due to changing consumer preferences

COMPETITIVE LANDSCAPE

AFH becoming commoditised and competitive yet challenging

Universal Paper and Plastics maintains its lead with investment and a diverse product offering

Innovation, investment and acquisitions anticipated to drive growth and maintain competition

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite challenges and declining consumer spending, tissue and hygiene performs reasonably well

Announcement of VAT exemption on sanitary protection products warmly received after years of lobbying

Product diversification, expansion and investment by domestic players bodes well for competition

Store-based retailing remains the main channel for the majority of South African consumers

Players to continue with price promotions and product diversification in the face of constrained economic growth

MARKET INDICATORS

MARKET DATA

SOURCES

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