Away-From-Home Tissue and Hygiene in Kazakhstan

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Kazakhstan?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Kazakhstan?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Kazakhstan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Kazakhstan - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Normalisation shaping AFH sales patterns – almost
Toilet paper suffers from ongoing work/study at home
Paper towel grows fast

PROSPECTS AND OPPORTUNITIES

Sales recovery as country emerges from pandemic
AFH hygiene to grow
Tourism recovery can lift volumes

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2016-2021 Table 8 Infant Population 2016-2021 Table 9 Female Population by Age 2016-2021 Table 10 Total Population by Age 2016-2021 Table 11 Households 2016-2021 Table 12 Forecast Infant Population 2021-2026 Table 13 Forecast Female Population by Age 2021-2026 Table 14 Forecast Total Population by Age 2021-2026 Table 15 Forecast Households 2021-2026

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
        • AFH Wipers through Business/Industry
        • AFH Wipers through Horeca
        • AFH Wipers through Hospitals/Healthcare
        • AFH Wipers through Public

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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