AFH tissue and hygiene has seen very varied performances in 2021 as the country begins to emerge from the pandemic, and normal patterns of consumption resume. Kazakhstan saw an almost complete shutdown of foodservice in 2020, for example, and volume sales of related AFH products like paper tableware, napkins and toilet paper collapsed as result.
Toilet paper remains the dominant AFH tissue and hygiene category Kazakhstan, despite the fact that volume sales have dipped in both 2020 and 2021. Decline in 2021 is less pronounced, but the fact that many consumers continue to work and study from home has been a factor in slower demand.
Paper towels has seen the most dynamic volume growth in 2021, although volume sales have not returned to pre-pandemic levels. Sales recovery has been helped by strengthening health awareness trends in the wake of the pandemic; these products are perceived to be more hygienic and therefore healthier than non-disposable products.
Although sharp inflation at the beginning of 2022 has led to social unrest and added pressure to the country’s economic and social life, it is anticipated that stability will emerge over the forecast period. The economic impact of the pandemic on disposable incomes has been profound and many consumers are not yet returning to foodservice consumption in order to save money.
AFH hygiene is expected to benefit from an ageing consumer base over the forecast period. As more consumers are moving into senior care centres, there will be ongoing demand for adult incontinence products, and as the stigma surrounding these products abates, more consumers are likely to request them.
Kazakhstan has yet to fully emerge from the pandemic, and as a result, stronger recovery is not set to begin until 2022. There are a multitude of factors limiting recovery – the country’s tourism industry, for example, has collapsed, and although the government is encouraging its return with a Kids Go Free promotion and Tax-Free for Tourists strategy, inbound numbers remain low.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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