AFH tissue and hygiene continued to record strong growth in current value terms in 2018. The strong growth of Latvia’s economy has driven this performance with a large share of sales going through the horeca channel, which is heavily reliant on the country’s economic performance.
AFH adult incontinence is expected to see strong growth in current value terms over the forecast period, with sales benefiting from Latvia’s ageing population. While the overall population of Latvia is projected to shrink over the forecast period the population aged over 65 years is expected to increase.
With competition expected to increase within the horeca channel and as more establishments open the demand for AFH tissue is likely to grow. The demand for higher quality options may also increase as a way to differentiate from the competition, with poor quality tissue products having the potential to damage an establishments image.
International companies continued to lead away-from-home tissue and hygiene in 2018, with Essity leading due to its brands Tork in AFH tissue and Tena in AFH adult incontinence. The company offers a wide product portfolio under both brands with a good price/quality ratio, as well as a well-established distribution service.
Although international players lead AFH tissue and hygiene in Latvia there is also a presence of local players. For example, SIA Lenek is a Latvian producer of AFH napkins for the horeca channel.
Sustainable development in public and municipal authorities is promoted through Green Public Procurement (GPP), where environmental factors are included in public procurement specifications. GPP continued to influence away-from-home tissue and hygiene in 2018.
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This industry report originates from Passport, our Tissue and Hygiene market research database.