Executive Summary

Mar 2019
PROSPECTS
Category sales benefit from strong economy

AFH tissue and hygiene continued to record strong growth in current value terms in 2018. The strong growth of Latvia’s economy has driven this performance with a large share of sales going through the horeca channel, which is heavily reliant on the country’s economic performance.

Ageing population creates additional demand for AFH adult incontinence

AFH adult incontinence is expected to see strong growth in current value terms over the forecast period, with sales benefiting from Latvia’s ageing population. While the overall population of Latvia is projected to shrink over the forecast period the population aged over 65 years is expected to increase.

Higher quality AFH tissue products have potential for growth

With competition expected to increase within the horeca channel and as more establishments open the demand for AFH tissue is likely to grow. The demand for higher quality options may also increase as a way to differentiate from the competition, with poor quality tissue products having the potential to damage an establishments image.

COMPETITIVE LANDSCAPE
Essity maintains leading position

International companies continued to lead away-from-home tissue and hygiene in 2018, with Essity leading due to its brands Tork in AFH tissue and Tena in AFH adult incontinence. The company offers a wide product portfolio under both brands with a good price/quality ratio, as well as a well-established distribution service.

Local players compete through low prices

Although international players lead AFH tissue and hygiene in Latvia there is also a presence of local players. For example, SIA Lenek is a Latvian producer of AFH napkins for the horeca channel.

Sustainable products have advantage through hospitals/healthcare

Sustainable development in public and municipal authorities is promoted through Green Public Procurement (GPP), where environmental factors are included in public procurement specifications. GPP continued to influence away-from-home tissue and hygiene in 2018.

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Away-From-Home Tissue and Hygiene in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Latvia?
  • What are the major brands in Latvia?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Latvia - Category analysis

HEADLINES

PROSPECTS

Category sales benefit from strong economy
Ageing population creates additional demand for AFH adult incontinence
Higher quality AFH tissue products have potential for growth

COMPETITIVE LANDSCAPE

Essity maintains leading position
Local players compete through low prices
Sustainable products have advantage through hospitals/healthcare

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Latvia - Industry Overview

EXECUTIVE SUMMARY

Strong economic performance fuels growth
Comfort and convenience key to new product development
International brands lead but private label provides stiff competition
Distribution continues to be dominated by three channels
Cautious optimism regarding the future of tissue and hygiene in Latvia

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources