Sales of away-from-home tissue declined by 4% in 2020 due to the outbreak of COVID-19 in the country.
Unlike away-from-home tissue, away-from-home hygiene, specifically AFH adult incontinence, recorded positive growth in 2020, continuing to benefit from the general ageing of the population. However, during 2020, hospital visits also increased due to COVID-19, and the rising rates of hospitalisation naturally increased the demand for AFH hygiene.
Distribution shifts of away-from-home tissue were seen in 2020. As the business environment was negatively impacted by COVID-19, an increasing number of cases led to more visits to hospitals, where more away-from-home tissue products were needed.
Return to normal growth and demand will happen through 2020, with the ongoing threat of COVID-19 in 2021 continuing to impact sales. As such, recovery for AFH tissue will be heavily linked to the return of tourism and travel.
As a vaccine is rolled out across the country, consumers will become more confident to socialise in public once more. This will lead to eased restrictions, including hospitality, foodservice, workplaces, and all public venues.
Across the forecast period, the strongest value sales will be seen from AFH boxed facial tissues. This will be the result of being used in a wide variety of different types of facilities, including hotels, business offices, manufacturing facilities and different types of workplaces.
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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