Executive Summary

Mar 2019
PROSPECTS
Strong economic confidence and inbound tourism drive away-from-home tissue and hygiene sales

Consumer foodservice experienced good value growth in Slovakia in 2018, due to the improving economic situation, which motivated Slovak consumers to spend on foodservice, leading to an overall higher number of foodservice outlets. Furthermore, growing inbound tourism and the rising number of domestic trips, combined with the overall higher standards expected by consumers, seeking greater convenience, comfort and better services from Slovak businesses, created demand for higher-quality away-from-home tissue products in 2018.

AFH boxed facial tissues, napkins and adult incontinence perform best in 2018

AFH boxed facial tissues, napkins and adult incontinence experienced the most dynamic volume sales development in 2018. The main driver for AFH adult incontinence is the growing consumer base due to the ageing of the Slovak population.

The performance of away-from-home tissue and hygiene is expected to be good

The expected favourable macroeconomic outlook is set to have a positive effect on sales of away-from-home tissue and hygiene over the forecast period. Government initiatives aimed at promoting Slovakia on the internet and television are expected to drive inbound tourism, providing favourable conditions for the growth of away-from-home tissue.

COMPETITIVE LANDSCAPE
International manufacturers lead away-from-home tissue and hygiene

Essity AB and Metsa Tissue as remained the major players in away-from-home tissue and hygiene in 2018. Both manufacturers invest heavily in new product development in retail tissue and hygiene which is also used for away-from-home purposes with small adjustments.

Local producers are underrepresented

SHP Harmanec as is the only local producer holding a substantial share in away-from-home tissue and hygiene, being able to compete with the strongest players in terms of share. Its Harmony brand is well known in the country, which helps the producer to build its position in away-from-home tissue and hygiene.

The main three players hold the lion’s share of away-from-home tissue and hygiene

Low levels of competition among companies offering away-from-home tissue and hygiene were observed in 2018, with government facilities, mainly hospitals, often sticking to the same brand. Usually, an agreement to use these products is signed for a year.

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Away-From-Home Tissue and Hygiene in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Slovakia?
  • What are the major brands in Slovakia?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Slovakia - Category analysis

HEADLINES

PROSPECTS

Strong economic confidence and inbound tourism drive away-from-home tissue and hygiene sales
AFH boxed facial tissues, napkins and adult incontinence perform best in 2018
The performance of away-from-home tissue and hygiene is expected to be good

COMPETITIVE LANDSCAPE

International manufacturers lead away-from-home tissue and hygiene
Local producers are underrepresented
The main three players hold the lion’s share of away-from-home tissue and hygiene

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Stable growth for tissue and hygiene continues
Premiumisation and innovation trends seen across all categories
No changes observed among the leading players
Internet retailing posts dynamic growth
Positive growth anticipated over the forecast period

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources