Consumer foodservice experienced good value growth in Slovakia in 2018, due to the improving economic situation, which motivated Slovak consumers to spend on foodservice, leading to an overall higher number of foodservice outlets. Furthermore, growing inbound tourism and the rising number of domestic trips, combined with the overall higher standards expected by consumers, seeking greater convenience, comfort and better services from Slovak businesses, created demand for higher-quality away-from-home tissue products in 2018.
AFH boxed facial tissues, napkins and adult incontinence experienced the most dynamic volume sales development in 2018. The main driver for AFH adult incontinence is the growing consumer base due to the ageing of the Slovak population.
The expected favourable macroeconomic outlook is set to have a positive effect on sales of away-from-home tissue and hygiene over the forecast period. Government initiatives aimed at promoting Slovakia on the internet and television are expected to drive inbound tourism, providing favourable conditions for the growth of away-from-home tissue.
Essity AB and Metsa Tissue as remained the major players in away-from-home tissue and hygiene in 2018. Both manufacturers invest heavily in new product development in retail tissue and hygiene which is also used for away-from-home purposes with small adjustments.
SHP Harmanec as is the only local producer holding a substantial share in away-from-home tissue and hygiene, being able to compete with the strongest players in terms of share. Its Harmony brand is well known in the country, which helps the producer to build its position in away-from-home tissue and hygiene.
Low levels of competition among companies offering away-from-home tissue and hygiene were observed in 2018, with government facilities, mainly hospitals, often sticking to the same brand. Usually, an agreement to use these products is signed for a year.
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This industry report originates from Passport, our Tissue and Hygiene market research database.