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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Japan

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Tourist targets offered potential for AFH toilet paper growth

While facial tissues are employed differently and for different purposes across cultures, toilet paper is widely used for the same primary function. Consequently, an increase in inbound tourism leads directly to an increase in the volume of toilet paper required by businesses in the travel and tourism, and consumer foodservice industries.

Demographic trends favour adult incontinence growth

AFH adult incontinence maintained solid growth in the final year of the review period, as it continued to benefit from the increase in Japan’s elderly population. Seniors (aged 80+) was by far the fastest-growing age group in Japan in every year of the review period leading to a growing institutional demand for AFH adult incontinence products.

Cost-sensitivity supports strong presence of smaller brands in AFH adult incontinence

Smaller brands have a more prominent presence in AFH adult incontinence than in retail adult incontinence. AFH adult incontinence is far more cost-sensitive than the retail segment, with institutions such as hospitals and nursing homes keen to save money by using less expensive products.

2020 AND BEYOND

COVID-19 impact

COVID-19 is having a dramatic effect on away-from-home tissue, in which the revised forecast is for a 10% fall in sales in 2019 constant value terms in 2020 overall. This contrasts with a forecast rise of 3% in 2019 constant value terms in the 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

The lockdown due to COVID-19 is having a dramatic impact across all AFH tissue categories.

Recovery and opportunities

The early part of the forecast period will present severe challenges for AFH tissue players, even once restrictions on the operation of channels such as consumer foodservice and travel and leisure are lifted. Consumers are likely to remain cautious about the possibility of infection until a vaccine is developed.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Japan?
What are the major brands in Japan?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Japan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Tourist targets offered potential for AFH toilet paper growth

Demographic trends favour adult incontinence growth

Cost-sensitivity supports strong presence of smaller brands in AFH adult incontinence

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation a prominent feature of the market in 2019

Leading players look to build on brand strength to meet market challenges

Challenging environment ahead for key categories

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2014-2019
Table 12 Infant Population 2014-2019
Table 13 Female Population by Age 2014-2019
Table 14 Total Population by Age 2014-2019
Table 15 Households 2014-2019
Table 16 Forecast Infant Population 2019-2024
Table 17 Forecast Female Population by Age 2019-2024
Table 18 Forecast Total Population by Age 2019-2024
Table 19 Forecast Households 2019-2024

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Tourist targets offered potential for AFH toilet paper growth

Demographic trends favour adult incontinence growth

Cost-sensitivity supports strong presence of smaller brands in AFH adult incontinence

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Japan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Tourist targets offered potential for AFH toilet paper growth

Demographic trends favour adult incontinence growth

Cost-sensitivity supports strong presence of smaller brands in AFH adult incontinence

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation a prominent feature of the market in 2019

Leading players look to build on brand strength to meet market challenges

Challenging environment ahead for key categories

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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