With people aged 80 and older expected to be the fastest-growing segment of the population over the forecast period, there is a growing institutional demand for away-from-home adult incontinence products. While many older people are leading healthier, more active lifestyles and, therefore, do not require institutional care, the fact that the population aged 80 and over is set to rise by 1.
As well as the dampening impact of senior citizens leading healthier, more active lives, AFH adult incontinence is also likely to see growth constrained by a shortage of care workers in institutions during the forecast period. The ageing of the Japanese population is leading to a general shortage of labour, with the problem exacerbated in care institutions by the rapid increase in demand and the plentiful work opportunities in better paid, higher status areas of employment.
Tourism plays a significant role in away-from-home tissue. According to Euromonitor International’s tourism data, the number of inbound tourist trips grew with a 26% CAGR over the review period to exceed 30 million in 2018.
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This industry report originates from Passport, our Tissue and Hygiene market research database.