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Learn moreJun 2020
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While facial tissues are employed differently and for different purposes across cultures, toilet paper is widely used for the same primary function. Consequently, an increase in inbound tourism leads directly to an increase in the volume of toilet paper required by businesses in the travel and tourism, and consumer foodservice industries.
AFH adult incontinence maintained solid growth in the final year of the review period, as it continued to benefit from the increase in Japan’s elderly population. Seniors (aged 80+) was by far the fastest-growing age group in Japan in every year of the review period leading to a growing institutional demand for AFH adult incontinence products.
Smaller brands have a more prominent presence in AFH adult incontinence than in retail adult incontinence. AFH adult incontinence is far more cost-sensitive than the retail segment, with institutions such as hospitals and nursing homes keen to save money by using less expensive products.
COVID-19 is having a dramatic effect on away-from-home tissue, in which the revised forecast is for a 10% fall in sales in 2019 constant value terms in 2020 overall. This contrasts with a forecast rise of 3% in 2019 constant value terms in the 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
The lockdown due to COVID-19 is having a dramatic impact across all AFH tissue categories.
The early part of the forecast period will present severe challenges for AFH tissue players, even once restrictions on the operation of channels such as consumer foodservice and travel and leisure are lifted. Consumers are likely to remain cautious about the possibility of infection until a vaccine is developed.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Japan market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.