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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Japan

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 measures take a heavy toll on sales of AFH tissue

COVID-19 had a huge impact on Japanese society with consumers switching to working, studying and eating at home in an effort to control the spread of COVID-19. Furthermore, strict border controls largely put an end to tourism for much of the year, with business through the horeca channel plummeting.

Demand for AFH hygiene rises supported by Japan’s rapidly ageing population

In contrast to AFH tissue, AFH adult incontinence enjoyed strong growth in 2020 with COVID-19 putting more people into hospital/healthcare institutions and thus increasing the demand for these products. The category also continued to benefit from the increase in Japan’s elderly population, with those aged 80+ by far the fastest-growing age group in Japan during the review period.

Products with higher absorbency help take pressure off care workers

Smaller brands have a more prominent presence in AFH adult incontinence than in retail adult incontinence. AFH adult incontinence is far more cost-sensitive than the retail segment, with institutions such as hospitals and nursing homes keen to save money by using less expensive products.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Japan?
What are the major brands in Japan?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures take a heavy toll on sales of AFH tissue

Demand for AFH hygiene rises supported by Japan’s rapidly ageing population

Products with higher absorbency help take pressure off care workers

RECOVERY AND OPPORTUNITIES

AFH tissue set for slow recovery as impact of COVID-19 continues to be felt

Manufacturers investing in research and development in an effort to recycle adult incontinence products

Ageing population points towards strong growth potential but labour shortages could present challenges for care homes

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 12 Birth Rates 2015-2020
Table 13 Infant Population 2015-2020
Table 14 Female Population by Age 2015-2020
Table 15 Total Population by Age 2015-2020
Table 16 Households 2015-2020
Table 17 Forecast Infant Population 2020-2025
Table 18 Forecast Female Population by Age 2020-2025
Table 19 Forecast Total Population by Age 2020-2025
Table 20 Forecast Households 2020-2025

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 measures take a heavy toll on sales of AFH tissue

Demand for AFH hygiene rises supported by Japan’s rapidly ageing population

Products with higher absorbency help take pressure off care workers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures take a heavy toll on sales of AFH tissue

Demand for AFH hygiene rises supported by Japan’s rapidly ageing population

Products with higher absorbency help take pressure off care workers

RECOVERY AND OPPORTUNITIES

AFH tissue set for slow recovery as impact of COVID-19 continues to be felt

Manufacturers investing in research and development in an effort to recycle adult incontinence products

Ageing population points towards strong growth potential but labour shortages could present challenges for care homes

CATEGORY DATA

Tissue and Hygiene in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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