Design innovations could stimulate sales in subcategories such as AFH napkins, which are noted to be very standard and plain in their designs thus far, being small, square, and plain white in main. As such, a wider range of design and colour options could be appealing to both consumers and industry.
Adult incontinence products is expected to register ongoing growth in AFH over the forecast period, partly because it is starting from a low base. Moreover, the ageing of the Moroccan population is likely to increase the need for adult incontinence products, especially in private clinics.
Low-priced products will continue to be key to the development of AFH tissue and hygiene over the forecast period. Most AFH customers will remain highly price-sensitive and strongly focused on minimising costs, especially given the current tough economic conditions resulting from the COVID-19 crisis and ongoing increases in costs such as energy, transportation, and raw materials.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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