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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Morocco

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Favourable FDI situation and economic development spur growth in foodservice

Towards the end of the review period and throughout 2019, Morocco’s economy continued to witness major improvements in terms of stability and the sustainability of the long-term economic growth that has seen the country emerge as the leading market for foreign direct investment in North Africa. Furthermore, the country’s profile as a leading international travel and tourism destination has risen to the point where by huge year-on-year increases in inbound arrivals are now having a major influence on volume sales of AFH tissue and hygiene through the horeca channel.

Local players Brior Industries and Novatis leverage advantages to lead sales

The competitive environment in away-from-home tissue and hygiene is not particularly distinct from the competitive environment in retail sales. However, it should be noted that local layers are generally stronger in the AFH channel.

Low service levels in the public sector place limits on sales via institutional channels

One important local factor which must be taken into consideration when considering AFH sales of tissue and hygiene in Morocco is that sales remain highly underdeveloped in the institutional channel. The main reason for the situation is that low levels of public spending me next service levels in the public sector remain far lower than in the private sector.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 10% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This represents a major turnaround in comparison with the 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

AFH hygiene experienced no discernible impact as a result of the COVID-19 situation during 2020. The heaviest sales declines were seen in AFH tissue, with AFH toilet paper likely to have been the category hardest hit due to its position as the largest AFH tissue category.

Recovery and opportunities

Eventually, Morocco’s borders will be opened once again to inbound tourists and the country’s consumer foodservice industry will also reopen. This is like it to happen before the end of 2020 and at this point demand for AFH tissue and hygiene can be expected to rebound instantly.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Morocco?
What are the major brands in Morocco?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Morocco - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Favourable FDI situation and economic development spur growth in foodservice

Local players Brior Industries and Novatis leverage advantages to lead sales

Low service levels in the public sector place limits on sales via institutional channels

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sales remain strong as demand shifts towards higher quality value-added products

Strong local players compete on an even footing with major multinationals

The strong performances being recorded across the industry likely to continue

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Favourable FDI situation and economic development spur growth in foodservice

Local players Brior Industries and Novatis leverage advantages to lead sales

Low service levels in the public sector place limits on sales via institutional channels

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Morocco - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Favourable FDI situation and economic development spur growth in foodservice

Local players Brior Industries and Novatis leverage advantages to lead sales

Low service levels in the public sector place limits on sales via institutional channels

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sales remain strong as demand shifts towards higher quality value-added products

Strong local players compete on an even footing with major multinationals

The strong performances being recorded across the industry likely to continue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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