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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Morocco

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A positive performance is expected over the forecast period

Away-from-home (AFH) tissue and hygiene is expected to continue growing in value terms at constant 2017 prices over the forecast period. Sales in Morocco are expected to be fuelled chiefly by the increasing number of foodservice outlets in the country and changing consumption habits amongst local consumers.

AFH adult incontinence records the fastest growth

AFH adult incontinence recorded the fastest growth within AFH tissue and hygiene in 2017. This is mainly because more adults who suffer from incontinence in Morocco are now using such products, especially due to the growing number of hospitals and clinics which now offer such products in the country.

The overall performance of AFH tissue and hygiene in Morocco in 2017

In 2017, fast food outlets in Morocco, such as McDonald’s, Burger King and Pizza Hut, continued to expand throughout the country in a race to take more share, which fuelled sales of AFH home tissue and hygiene products. These international foodservice outlets tend to offer the maximum hygiene and comfort to their customers, offering tissue products to ensure their customers’ wellbeing.

COMPETITIVE LANDSCAPE

Brior leads AFH tissue and hygiene in Morocco

Brior continued to lead AFH tissue and hygiene in Morocco in 2017. This is mainly because the company is very active in AFH tissue, which is the largest category in AFH tissue and hygiene.

Domestic players are still positioned in the economy segment

In 2017, domestic players were still positioned in the economy segment, as they offer low- to mid-priced brands and therefore serve many foodservice outlets, other businesses and government institutions. Local companies tend to produce locally, and thus incur cheaper costs when compared with international companies.

AFH tissue remains the main category

AFH tissue remained the largest category within AFH tissue and hygiene in 2017. AFH tissue covers several categories, including AFH toilet paper, AFH napkins, AFH tablecloths and AFH boxed facial tissues.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Morocco?
What are the major brands in Morocco?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Morocco - Category analysis

HEADLINES

PROSPECTS

A positive performance is expected over the forecast period

AFH adult incontinence records the fastest growth

The overall performance of AFH tissue and hygiene in Morocco in 2017

COMPETITIVE LANDSCAPE

Brior leads AFH tissue and hygiene in Morocco

Domestic players are still positioned in the economy segment

AFH tissue remains the main category

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive performance for tissue and hygiene in Morocco in 2017

Economy brands lead in Morocco

Procter & Gamble Maroc leads tissue and hygiene in value terms

Modern retailers are gaining value share

Healthy, positive performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Morocco

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Executive Summary

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PROSPECTS

A positive performance is expected over the forecast period

AFH adult incontinence records the fastest growth

The overall performance of AFH tissue and hygiene in Morocco in 2017

COMPETITIVE LANDSCAPE

Brior leads AFH tissue and hygiene in Morocco

Domestic players are still positioned in the economy segment

AFH tissue remains the main category

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Morocco - Category analysis

HEADLINES

PROSPECTS

A positive performance is expected over the forecast period

AFH adult incontinence records the fastest growth

The overall performance of AFH tissue and hygiene in Morocco in 2017

COMPETITIVE LANDSCAPE

Brior leads AFH tissue and hygiene in Morocco

Domestic players are still positioned in the economy segment

AFH tissue remains the main category

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive performance for tissue and hygiene in Morocco in 2017

Economy brands lead in Morocco

Procter & Gamble Maroc leads tissue and hygiene in value terms

Modern retailers are gaining value share

Healthy, positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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