Over the forecast period, AFH tissue and hygiene is expected to post strong growth in Morocco, mainly driven by the growing number of consumer foodservice outlets in the country. Additionally, the tourism sector in Morocco has been flourishing over the last two years, thus benefiting the horeca and hotel sectors.
Many hotels and restaurants in Morocco provide AFH tissue and hygiene products for customers in line with higher hygiene standards. A large number of restaurants and hotels are opening in the country and tend to follow international hygiene standards in order to order to keep attracting customers and tourists.
As the effects of the economic crisis in Europe start to wear-off, the tourism sector in Morocco is becoming more and more dynamic, thus benefiting hotel and consumer foodservice sales. This is expected to boost demand for AFH tissue and hygiene products as more restaurants and hotel chains are competing against each other to offer the best level of hygiene to customers and thus grow their sales.
Brior led sales in AFH tissue and hygiene in Morocco in 2018, mainly because the company is very strong in the large AFH tissue area. The use of hygiene tissue inside hotels and restaurants is increasing in Morocco as living standards are rising and customers are becoming pickier and more demanding.
Novatis Group, with its popular Dalaa brand, continues to rapidly gain sales share within AFH tissue and hygiene. The fact that the company’s sales representatives visit hospitals and hotels to talk to customers, give away free samples and build strong relationships continues to boost sales.
AFH tissue sales continued to rise during 2018, with a growing number of hospitals, businesses and consumer foodservice operators offering products in this area to customers in line with rising hygiene standards. Additionally, many meals in Moroccan restaurants tend to be consumed using hands or bread, with customers thus tending to need cleaning tissues.
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This industry report originates from Passport, our Tissue and Hygiene market research database.