Malaysia’s Ministry of Tourism, Arts and Culture (MOTAC) is confident that the country’s tourism sector can be restored to pre-pandemic levels as the world resumes more normal habits and behaviours in the wake of the COVID-19 crisis. This will have a strong impact on demand for AFH tissue and hygiene products in the Malaysian market through a wide range of channels, including consumer foodservice and hotels.
The ageing of the Malaysian population will play a key part in driving growth in demand for AFH tissue and hygiene products. Malaysia has already moved into the ageing nation category (defined by the United Nations as one with more than 7% of the population aged 65 and above).
The availability of bidets in public toilets is set to slow demand in the AFH tissue category, as the use of bidet/water reduces the need for toilet paper. The Malay majority of consumers use water/bidet, and the practice is increasingly being adopted by largely non-Muslim consumers, including Chinese and Indian consumers, as younger generations are taking up the practice of using water.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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