Demand for AFH adult incontinence is expected to rapidly grow over the course of the forecast period. Thailand has a rapidly growing ageing population – it is expected that by 2027, 19% of the Thai population will be 65+ years, compared to 15% in 2022.
Volume sales of away-from-home tissue are set to quickly recover across the category by 2023, in line with greater mobility outside of the home and the local government reducing the restrictions related to COVID-19 for entry to the country. As in retail tissue, toilet paper will remain the greatest contributor to overall demand for away-from-home tissue over the forecast period, whilst also predicted to record the strongest volume growth.
The local government is focusing on three main groups to ensure that future tourism is beneficial to Thailand, with more considered consumption which does not negatively impact the country’s eco system. These include medical tourism, green and community-based tourism to focus on secondary cities and reduce the impact of huge volumes of visitors noted in traditional spots seen prior to the pandemic, and business groups, including investors and organised seminars with potentially higher spending and prolonged stays.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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