Away-from-home (AFH) tissue and hygiene is set to see a stable rate of growth in current value terms over the forecast period, following the normalisation of consumption patterns. Within AFH tissue, growth will be driven primarily by AFH paper towels, thanks to a focus on upgrading customer service within consumer foodservice outlets and hotels, as they seek to attract more guests.
The recovery of the tourism industry will also support away-from-home tissue growth during the forecast period. Saudi Arabia is seeking to position itself as an ultimate leisure destination for both domestic and international tourists, as outlined in its Vision 2030 plan, which is focussed on diversifying its economy away from oil revenues.
Following the ending of pandemic-related movement restrictions, the number of religious pilgrims travelling to the Islamic holy cities of Mecca and Medina to perform hajj is expected to increase from 2023, which should contribute to a positive performance for AFH tissue. Moreover, In October 2022, it was announced that the Umrah (hajj) visa, previously valid for just 15 days, could be extended for a period of three months for pilgrims of all nationalities.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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