AFH paper towels and AFH wipers are expected to be two of the most dynamic categories within AFH tissue over the forecast period with sales likely to be driven by the growing use of these products in the horeca and business/industry channels. Companies are also investing in transferring innovations from retail tissue to the away-from-home category to help build demand.
As the demand for ‘greener’ products grows in the retail market, companies and businesses are increasingly looking to align themselves with the trends and demands of their clients to achieve a more responsible use of single-use products. As such, may users of AFH tissue products are starting to demand more eco-friendly tissue products such as recycled and compostable.
AFH adult incontinence is expected to continue experiencing steady growth in both value and volume terms over the forecast period. Spain’s ageing population and the rising number of people in care homes in the country are contributing to the growth of the category, alongside other factors such as rising obesity levels.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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