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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Portugal

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Booming tourism industry and improving economy stimulating growth in AFH tissue

Away-from-home tissue saw strong growth in current value terms in 2019 with the category continuing to benefit from Portugal’s rapidly expanding tourism industry and growing demand for retail and foodservice among locals thanks to the country’s healthy economy. City destinations such as Lisbon and Porto saw a dramatic rise to prominence during the review period as popular award-winning holiday destinations, with this being supported by increased industry focus and the rapid development of infrastructure and accommodation services such as Airbnb and the opening of new flight paths by leading operators.

Ageing population presents opportunities for the further development of AFH hygiene

With the rapid ageing of the Portuguese population and increasing urbanisation, dependent elderly relatives are a growing concern for families, many of whom are becoming less able to take care of them due to busy working lives. The opening of new nursing homes in the public sector, but especially in the private sector, has also helped to drive demand for AFH adult incontinence.

Price remains key but players look to add value in AFH tissue as tourism goes upmarket

Renova - Fábrica de Papel do Almonda benefited from the dynamism of consumer foodservice during the review period with it being one of the best-positioned companies when it comes to AFH tissue. This is not only due to its national coverage and good quality image, but also due to its constant investment in innovation and availability of premium options.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 6% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

All areas of AFH tissue are being negatively impacted by COVID-19, with demand falling sharply as consumers were ordered to remain at home. It is expected to be some time before travel and tourism returns to pre-COVID-19 levels, with sales likely to continue declining into 2021.

Recovery and opportunities

It is expected to take some time for Portugal’s travel and tourism industry to recover from COVID-19, while local demand for foodservice and retail could also be diminished as consumers become more budget focused. Furthermore, the pandemic has also pushed more consumers to work from home and this homeworking set-up could remain in place for some businesses, thereby reducing demand for AFH tissue in the business/industry channel.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Portugal?
What are the major brands in Portugal?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Portugal - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Booming tourism industry and improving economy stimulating growth in AFH tissue

Ageing population presents opportunities for the further development of AFH hygiene

Price remains key but players look to add value in AFH tissue as tourism goes upmarket

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong economy leading to premiumisation in 2019

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Booming tourism industry and improving economy stimulating growth in AFH tissue

Ageing population presents opportunities for the further development of AFH hygiene

Price remains key but players look to add value in AFH tissue as tourism goes upmarket

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Portugal - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Booming tourism industry and improving economy stimulating growth in AFH tissue

Ageing population presents opportunities for the further development of AFH hygiene

Price remains key but players look to add value in AFH tissue as tourism goes upmarket

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong economy leading to premiumisation in 2019

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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