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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Portugal

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stronger growth in 2018

Away-from-home tissue and hygiene remained highly dynamic in 2018, as tourist demand remained very strong in Portugal. Internal and external tourist demand continued to beat records, supported by numerous awards as “best destination” in several categories.

Toilet paper, napkins and tablecloths experience the best performances

As a result of rising tourist and domestic demand, AFH toilet paper, napkins and tablecloths registered the best current value growth in 2018. AFH toilet paper is used across different industries, including railway stations, airports, hotels and foodservice, and also benefited from the decline in unemployment; it therefore saw the strongest growth in AFH tissue and hygiene in 2018, and higher growth compared with 2017 and with the review period CAGR.

Demographics continue to support growth in AFH adult incontinence

With the rapid ageing of the Portuguese population and increasing urbanisation, dependent elderly people are a growing concern for families, who are less available to take care of them. The opening of new nursing homes in the public sector, but especially in the private sector, enhanced the performance of AFH adult incontinence.

COMPETITIVE LANDSCAPE

The leading players reinforce their positions in AFH tissue and hygiene

Renova - Fábrica de Papel do Almonda strongly benefited from the dynamism of consumer foodservice, as it is one of the best-positioned companies, not only due to its national coverage and good quality image, but also due to its constant innovation and availability of a premium offer. Despite the strong competition from unbranded and private label products in the AFH channel, in which price has high importance, the rise of more luxury and high standard hotels and lodging boosted sales of well-known brands and companies such as Renova, but also Tork and Kimberley-Clark Professional.

Dispensers are key in AFH differentiation

As in away-from-home the purchaser is not the final user, brands are constantly searching for additional ways of differentiating, besides price. The dispensers for toilet paper, hand towels and napkins are gaining relevance to communicate with customers, but also to premiumise the offer and differentiate from competitors.

Private investment in nursing homes could change the landscape

Despite an insufficient offer of public and semi-public nursing homes, private investment is also insufficient, with very fragmented provision and a limited number of facilities. This led to the emergence of illegal nursing homes.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Portugal?
What are the major brands in Portugal?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Portugal - Category analysis

HEADLINES

PROSPECTS

Stronger growth in 2018

Toilet paper, napkins and tablecloths experience the best performances

Demographics continue to support growth in AFH adult incontinence

COMPETITIVE LANDSCAPE

The leading players reinforce their positions in AFH tissue and hygiene

Dispensers are key in AFH differentiation

Private investment in nursing homes could change the landscape

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

The better economic context supports growth

Consumers are more open to purchasing premium products

Tissue and hygiene is led by a national player and an international player

Retailers reinforce private label and online retailing

Positive outlook for tissue and hygiene

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Portugal

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Executive Summary

New Report Guarantee

PROSPECTS

Stronger growth in 2018

Toilet paper, napkins and tablecloths experience the best performances

Demographics continue to support growth in AFH adult incontinence

COMPETITIVE LANDSCAPE

The leading players reinforce their positions in AFH tissue and hygiene

Dispensers are key in AFH differentiation

Private investment in nursing homes could change the landscape

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Portugal - Category analysis

HEADLINES

PROSPECTS

Stronger growth in 2018

Toilet paper, napkins and tablecloths experience the best performances

Demographics continue to support growth in AFH adult incontinence

COMPETITIVE LANDSCAPE

The leading players reinforce their positions in AFH tissue and hygiene

Dispensers are key in AFH differentiation

Private investment in nursing homes could change the landscape

CATEGORY DATA

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

The better economic context supports growth

Consumers are more open to purchasing premium products

Tissue and hygiene is led by a national player and an international player

Retailers reinforce private label and online retailing

Positive outlook for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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