Away-from-home tissue managed to recover from its negative performance in 2020 due to the strong impact of the COVID-19 outbreak. The category is highly dependent on international tourist demand, which recorded a recovery in 2021 (according to the National Statistics Office, since March 2021 there was constant growth in the number of international flights), but sales remained far below their pre-COVID-19 levels.
Paper towels suffered less in 2020 due to the recommendation of frequent hand washing and their use in the cleaning and disinfecting of surfaces. This continued in 2021, intensified by out-of-home activities, including work as well as tourism.
Traditionally, away-from-home tissue and hygiene sales to the public sector are focused on achieving the lowest price. This accounts for the limited presence of familiar retail tissue and hygiene brands, with sales instead usually going to private label and small local brands.
Tourist demand is expected to recover over the coming years, with the country strongly investing in other locations in Portugal. Away-from-home sales are consequently set to grow over the forecast period, with value growth outperforming that of volume due to expected cost rises, as well as innovation and premiumisation of the category.
Portugal has a high percentage of older citizens and the lack of affordable care homes in the country is of increasing concern. With families increasingly smaller, a high percentage of working women together with urbanisation and smaller apartments, there is a rising need for care facilities.
In away-from-home tissue, service is even more important than the product as it is a way to facilitate work, save time and simplify procedures. In this context, companies compete via new product development such as dispensers and the compaction of products to avoid their frequent replacement.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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