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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Portugal

18 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tourism and horeca are expected to continue to drive AFH tissue growth

The fall in the unemployment rate in an improving economic situation increased visits to consumer foodservice establishments in 2017. This had a positive effect on AFH tissue sales.

Ageing population trend supports AFH hygiene demand

A key demographic trend explains AFH hygiene’s positive performance. The ageing population trend is seeing more consumers institutionalised, as home care support is practically inexistent and expensive.

Premiumisation in AFH tissue

There is a trend towards premiumisation in AFH tissue, with a growing offer of high-end restaurants and lodging. This trend is most visible in toilet paper in the AFH channel in Portugal.

COMPETITIVE LANDSCAPE

Renova reinforces leadership of AFH tissue

Renova continues to benefit from a strong image in terms of quality and innovation, but mostly for its flexibility and customisation/personalisation capacity. The company provides tissue products across AFH channels, often developing customised solutions for clients.

Changing AFH hygiene competitive landscape

In AFH hygiene, Procter & Gamble Portugal exited adult incontinence following the sale of its Lindor brand to Hartmann Group in 2017. Already present in the AFH channel in Portugal with Molicare, Hartmann Group is expected to take advantage of its enlarged brand portfolio to develop synergies.

Horeca is the key distribution channel

Horeca dominates AFH tissue in terms of volume and value sales. The large number and wide diversity of consumer foodservice establishments, such as bars, cafés and restaurants, and a strong presence in lodging provide competitive advantages to this distribution channel, which registered the fastest value growth in 2017.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Portugal?
What are the major brands in Portugal?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Portugal - Category analysis

HEADLINES

PROSPECTS

Tourism and horeca are expected to continue to drive AFH tissue growth

Ageing population trend supports AFH hygiene demand

Premiumisation in AFH tissue

COMPETITIVE LANDSCAPE

Renova reinforces leadership of AFH tissue

Changing AFH hygiene competitive landscape

Horeca is the key distribution channel

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene sees growth in 2017

Away-from-home grows faster than retail in 2017

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Convenience formats spread while Amazon announces free delivery services

MARKET INDICATORS

Table 12 Birth Rates 2012-2017
Table 13 Infant Population 2012-2017
Table 14 Female Population by Age 2012-2017
Table 15 Total Population by Age 2012-2017
Table 16 Households 2012-2017
Table 17 Forecast Infant Population 2017-2022
Table 18 Forecast Female Population by Age 2017-2022
Table 19 Forecast Total Population by Age 2017-2022
Table 20 Forecast Households 2017-2022

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Portugal

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Executive Summary

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PROSPECTS

Tourism and horeca are expected to continue to drive AFH tissue growth

Ageing population trend supports AFH hygiene demand

Premiumisation in AFH tissue

COMPETITIVE LANDSCAPE

Renova reinforces leadership of AFH tissue

Changing AFH hygiene competitive landscape

Horeca is the key distribution channel

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Portugal - Category analysis

HEADLINES

PROSPECTS

Tourism and horeca are expected to continue to drive AFH tissue growth

Ageing population trend supports AFH hygiene demand

Premiumisation in AFH tissue

COMPETITIVE LANDSCAPE

Renova reinforces leadership of AFH tissue

Changing AFH hygiene competitive landscape

Horeca is the key distribution channel

CATEGORY DATA

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene sees growth in 2017

Away-from-home grows faster than retail in 2017

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Convenience formats spread while Amazon announces free delivery services

MARKET INDICATORS

MARKET DATA

SOURCES

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