AFH tissue and hygiene is expected to see a positive current value performance in the forecast period. This will mainly be due to the better forecast for the country’s economy.
As the travel industry is predicted to do well and foodservice will benefit from increasing customer inflows, this will benefit AFH sales. Fast food in particular is booming, and players are expected to offer suitable products for this growing channel.
The Katrin brand emphasises that most of its products are awarded the Nordic Ecolabel or the EU Ecolabel. The company also emphasises that the raw material (wood) used in its tissue production is completely certified and traceable.
In order to stay competitive, players are offering online services for their customers. The Tena brand, for example, operates the TENANET online ordering service for health centres, which not only makes placing orders fast and convenient, but also offers professionals an opportunity to receive and share information with other healthcare workers, and order free samples and leaflets.
Tork launched light grey Linestyle tablecloth roll, catering for the ongoing demand in foodservice. The colour was trendy and marketed to be not only elegant and romantic, but also suitable for the popular industrial style of foodservice outlets.
The competition in AFH tissue and hygiene in Finland is fierce, and mainly dominated by big players. Nonetheless, efforts have been made by other players to boost their sales.
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This industry report originates from Passport, our Tissue and Hygiene market research database.