Executive Summary

Jun 2019
PROSPECTS
Positive performance expected

AFH tissue and hygiene is expected to see a positive current value performance in the forecast period. This will mainly be due to the better forecast for the country’s economy.

Opportunities in fast food

As the travel industry is predicted to do well and foodservice will benefit from increasing customer inflows, this will benefit AFH sales. Fast food in particular is booming, and players are expected to offer suitable products for this growing channel.

Environmental friendliness is the right path

The Katrin brand emphasises that most of its products are awarded the Nordic Ecolabel or the EU Ecolabel. The company also emphasises that the raw material (wood) used in its tissue production is completely certified and traceable.

COMPETITIVE LANDSCAPE
Offering an online service for businesses

In order to stay competitive, players are offering online services for their customers. The Tena brand, for example, operates the TENANET online ordering service for health centres, which not only makes placing orders fast and convenient, but also offers professionals an opportunity to receive and share information with other healthcare workers, and order free samples and leaflets.

Design details in new launches

Tork launched light grey Linestyle tablecloth roll, catering for the ongoing demand in foodservice. The colour was trendy and marketed to be not only elegant and romantic, but also suitable for the popular industrial style of foodservice outlets.

Strong competition demands efficient strategies

The competition in AFH tissue and hygiene in Finland is fierce, and mainly dominated by big players. Nonetheless, efforts have been made by other players to boost their sales.

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Away-From-Home Tissue and Hygiene in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Finland?
  • What are the major brands in Finland?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Finland - Category analysis

HEADLINES

PROSPECTS

Positive performance expected
Opportunities in fast food
Environmental friendliness is the right path

COMPETITIVE LANDSCAPE

Offering an online service for businesses
Design details in new launches
Strong competition demands efficient strategies

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Improving growth after hard work
Efficiency above all, with bells and whistles attached
The strong competition demands good strategies
Slow shifts in distribution
Improving value sales to compensate for little volume growth

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources