In 2021, AFH tissue volume sales recovered partially from 2020, a year with multiple lockdown periods. However, in this year AFH tissue did not perform strongly enough to offset the decline in volume sales seen in 2020.
The hospitality industry, which falls under horeca, accounts for a significant part of AFH tissue and hygiene sales. Similar to the previous year, 2021 was an unusual year in the UK.
Mandatory hygiene measures after the reopening of businesses contributed to the increase in volume sales in AFH tissue in 2021. The government provided guidelines to frequently clean objects and surfaces that customers regularly touch.
With the majority of the population being vaccinated against COVID-19, horeca is expected to operate at full capacity and without restrictions in the forecast period. At the same time, public spaces such as shopping centres, schools and universities, and sports events are expected to be unaffected by restrictions in the forecast period.
Currently, nearly half a million people live in care homes in the UK. With the number of people aged 85 or over in the country expected to more than double over the next 20 years, the number of people in residential care homes is set to grow.
Continued working from home and the introduction of hybrid working on a large scale amongst office workers are factors that will put a small dent in the pace of recovery for AFH tissue in the forecast period. From 2021 onwards, the hybrid work style, or even fully remote working, is expected to continue for most companies with a professional workforce.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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