Executive Summary

Mar 2019
PROSPECTS
Convenient solutions, affordability, brand recognition and good performance drive sales

As macroeconomic conditions have continued to become less stable in Costa Rica, particularly in the second half of 2018, horeca, business and institutional channels continue to look for more affordable and convenient away-from-home tissue solutions, in line with their budget limitations, while still providing good quality products for their clients. In this context, suppliers of away-from-home tissue products continued to become more competitive in terms of prices and follow-up service, providing high yield and performance products to their clients.

Manufacturers target the horeca channel and institutions

Distribution partnerships with foodservice operators, such as the leader Belca and Kimberly Clark, continue to provide sales opportunities for leading and emerging brands in the horeca channel. Larger supply contracts and longer term relationships continue to characterise demand from public institutions and hospitals for tissue and hygiene products.

Manufacturers anticipated to adopt on-line promotional strategies

As local institutional consumers become better informed and more confident in the advantages of opting for digital shopping platforms, the importance of establishing on-line selling sites will continue to increase within away-from-home tissue and hygiene over the coming years, enabling major players to provide convenient solutions for smaller as well as larger institutional consumers. This scenario is expected to provide major players with additional competitive advantages in comparison to manufacturers using more traditional distribution methods.

COMPETITIVE LANDSCAPE
Leading international manufacturers maintain their competitive edge

The major global competitors such as Kimberly Clark Costa Rica SA and Essity Centroamérica SA rely on their large-scale manufacturing and logistical advantages to maintain their strong positions in away-from-home sales. They benefit from strong awareness of their leading brands, linked to their offer in retail tissue and hygiene products, and their well-established distribution networks across the country.

New products and emerging distribution channels anticipated gain momentum

Local horeca, business and institutional customers will continue to be interested in finding more affordable but still high performance away-from-home tissue and hygiene solutions. Both established and emerging players are expected to continue promoting innovative products, which will include more effective dispensing mechanisms and higher quality fibres, offering improved performance, while still providing competitive unit prices to their clients.

Price competition expected to become more intense

Price-based competition will gain additional relevance over the forecast period, influenced by the rising availability of easy to use ordering sites, which will provide additional operational savings for major manufacturers. This scenario will be also driven by the uncertain financial situation that the local economy is anticipated to continue facing during the forecast period, requiring suppliers to adjust to the budget limitations of their clients.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Away-From-Home Tissue and Hygiene in Costa Rica

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Costa Rica?
  • What are the major brands in Costa Rica?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Convenient solutions, affordability, brand recognition and good performance drive sales
Manufacturers target the horeca channel and institutions
Manufacturers anticipated to adopt on-line promotional strategies

COMPETITIVE LANDSCAPE

Leading international manufacturers maintain their competitive edge
New products and emerging distribution channels anticipated gain momentum
Price competition expected to become more intense

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Further levels of specialisation and segmentation in most categories
Performance claims are the main marketing trend in 2018
Established and emerging players remain focused on targeting middle-income consumers and millennial consumers
Modern grocery retailers keep gaining ground based
Affordable added-value products are expected to gain momentum

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources