Value sales of AFH tissue and hygiene have appeared to recover in 2021, at least in current terms; the easing of lockdown restrictions over the year has seen consumers return to work or study, and resume social lives that had been put on hold. This meant less time spent at home, and therefore stronger demand for AFH products.
Tourism plays a significant role in generating GDP in the Dominican Republic, and the shutdown on travel, both within the country and from inbound destinations, saw sales of AFH products into this industry collapse in 2020. 2021 is seeing some recovery in tourist numbers, helped by global vaccination measures.
Kimberly-Clark Republica Dominicana continues to dominate its lead in AFH tissue and hygiene in 2021, largely for the same reasons that it dominates retail sales. Over the years, the company has built very solid relationships with leading AFH customers and wholesalers, and has developed distribution agreements that allow for the efficient delivery of its products across the country.
In real terms, sales of AFH tissue and hygiene are not expected to see values return to pre-pandemic levels before the end of the forecast period. There are a number of reasons for this.
As in the retail environment, AFH toilet paper is set to see the strongest growth over the forecast period, as these tissue products are considered the most essential. AFH venues do not need to provide products such as AFH boxed facial tissues, which will remain a category with negligible sales.
Producers are set to face significant obstacles to growth in AFH products over the forecast period. This is partly a result of falling disposable incomes, as well as a flatlining tourist industry and a slow return to work and socialisation.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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