According to official statistics, the Dominican Republic received 6,187,542 tourists in 2017 and the country is poised to set another record in 2018 with the number of tourist arrivals visiting the country. The tourism category is a major source of employment and hard currency generation.
The horeca category fuels much of the demand for AFH tissue and hygiene, thanks to the large tourism category and hospitality industry in the country. When these industries see strong growth, along with consumer foodservice, this has a positive impact on the AFH category.
Throughout the country, the government engages in contracts for AFH tissue and hygiene products for its administrative entities. Contracts are typically negotiated on price and are often concluded with a local supplier.
Kimberly-Clark led the AFH tissue and hygiene category in 2018, similar to its strong leadership in the retail tissue category. The company has established very solid relationships with major customers in key distribution channels, and is able to deliver and maintain a strong name and reputation for the company.
Foreign suppliers dominate the AFH tissue and hygiene category in the country. These players have greater resources to leverage in the local market and are able to negotiate more effectively than many local firms.
Distribution of AFH tissue and hygiene is made up of casual and dedicated channels. The former includes foodservice and other on-trade establishments, such as restaurants/bars/nightclubs, major retail outlets like shopping centres/malls and supermarkets/hypermarkets, forecourt retailers/gas stations, along with entertainment venues, such as sporting arenas and concert halls, among others.
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Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Tissue and Hygiene market research database.