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Learn moreJun 2020
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Given the wide range of industries in which AFH tissue and hygiene products are used there is an immediate correlation between employment rates and the category’s growth. With New Zealand’s stable economic conditions and very low unemployment rate in 2019, AFH tissue and hygiene benefited with positive growth in both volume and value terms in this year.
According to Statistics New Zealand the monthly visitor numbers coming to New Zealand were growing in 2019, with neighbouring Australia the largest visitor market due to its close proximity. New Zealand continues to be a top-rated tourist destination, with the increasing number of tourists visiting the country helping to significantly increase horeca sales in 2019, including at hotels, restaurants and catering establishments.
The two leading players Asaleo Care and Kimberly-Clark New Zealand are neck and neck in AFH tissue and hygiene. Multinational Asaleo Care is present in AFH tissue and hygiene through its professional division with the Tork brand.
Sales of AFH hygiene are now expected to grow by 3% in 2020 at 2019 constant prices in light of the impact of COVID-19. This is up slightly on the figure of nearly 3% forecast at 2019 constant prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
All the main products in AFH tissue will record similar declines to the overall category in 2020, with AFH wipers through public seeing the worst performance. With the slowdown business closures, travel restrictions and large numbers of people working from home, demand for all types of AFH tissue is seeing a marked decline.
As New Zealand went into lockdown in March 2020 due to COVID-19, the temporary business closures resulted in declining demand for AFH tissue in the first half of 2020, reversing the generally positive trend previously projected for the industry in 2020. However, production is not expected to be impacted in the long term, with consumption returning to normal levels from 2021 onwards.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.