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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in New Zealand

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

High employment rate drives growth in AFH tissue in 2019

Given the wide range of industries in which AFH tissue and hygiene products are used there is an immediate correlation between employment rates and the category’s growth. With New Zealand’s stable economic conditions and very low unemployment rate in 2019, AFH tissue and hygiene benefited with positive growth in both volume and value terms in this year.

Tourism industry has a strong influence on AFH tissue in 2019

According to Statistics New Zealand the monthly visitor numbers coming to New Zealand were growing in 2019, with neighbouring Australia the largest visitor market due to its close proximity. New Zealand continues to be a top-rated tourist destination, with the increasing number of tourists visiting the country helping to significantly increase horeca sales in 2019, including at hotels, restaurants and catering establishments.

Asaleo Care and Kimberly-Clark the main players in AFH tissue and hygiene

The two leading players Asaleo Care and Kimberly-Clark New Zealand are neck and neck in AFH tissue and hygiene. Multinational Asaleo Care is present in AFH tissue and hygiene through its professional division with the Tork brand.

2020 AND BEYOND

COVID-19 impact

Sales of AFH hygiene are now expected to grow by 3% in 2020 at 2019 constant prices in light of the impact of COVID-19. This is up slightly on the figure of nearly 3% forecast at 2019 constant prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within AFH tissue and hygiene

All the main products in AFH tissue will record similar declines to the overall category in 2020, with AFH wipers through public seeing the worst performance. With the slowdown business closures, travel restrictions and large numbers of people working from home, demand for all types of AFH tissue is seeing a marked decline.

Recovery and opportunities

As New Zealand went into lockdown in March 2020 due to COVID-19, the temporary business closures resulted in declining demand for AFH tissue in the first half of 2020, reversing the generally positive trend previously projected for the industry in 2020. However, production is not expected to be impacted in the long term, with consumption returning to normal levels from 2021 onwards.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in New Zealand?
What are the major brands in New Zealand?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in New Zealand - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

High employment rate drives growth in AFH tissue in 2019

Tourism industry has a strong influence on AFH tissue in 2019

Asaleo Care and Kimberly-Clark the main players in AFH tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within AFH tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Ethical concerns result in sustainable product innovations

Multinational players lead tissue and hygiene; supermarkets the dominant distribution channel

Tissue and hygiene to see muted growth over the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

High employment rate drives growth in AFH tissue in 2019

Tourism industry has a strong influence on AFH tissue in 2019

Asaleo Care and Kimberly-Clark the main players in AFH tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within AFH tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in New Zealand - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

High employment rate drives growth in AFH tissue in 2019

Tourism industry has a strong influence on AFH tissue in 2019

Asaleo Care and Kimberly-Clark the main players in AFH tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within AFH tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Ethical concerns result in sustainable product innovations

Multinational players lead tissue and hygiene; supermarkets the dominant distribution channel

Tissue and hygiene to see muted growth over the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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