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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in New Zealand

17 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Population growth is set to drive sales

The nature of AFH tissue and hygiene products and the industries in which they are present means that any movements in the population will have a strong impact on volume and value growth. Whilst the birth rate is expected to continue to decline over the forecast period, New Zealand is currently in the midst of strong population growth, which is expected to continue over the forecast period.

Economic conditions to influence retail tissue

The 2017 rugby British and Irish Lions Series provided a strong uplift in sales in the hospitality industry in New Zealand, and the positive economic conditions ensured that AFH tissue continued to exhibit strong growth. This carried over into in 2018, driving sales in the category by virtue of increased trade.

Retail trends are expected to influence AFH tissue

Environmental concerns increasingly influenced retail tissue over the review period and into 2018, with recycled toilet paper one of the strongest performing categories, and the biodegradability of “flushable” wipes called into questions. Sales of wet wipes were negligible within wipers in 2018, and during the forecast period the large amount of negative media attention towards wipes in retail is expected to result in a lack of movement in terms of market penetration for wet wipes within AFH tissue over the forecast period.

COMPETITIVE LANDSCAPE

Asaleo Care

Present in AFH products through its Tork brand, Asaleo Care has been able to use its presence in retail tissue to increase its strength in AFH tissue. The company operates local manufacturing facilities using raw materials from local FSC-certified forests in Kawerau.

Kimberly-Clark New Zealand

Similar to its retail rival Asaleo Care, Kimberly-Clark New Zealand is present in AFH tissue and hygiene through its Kimberly-Clark Professional division. Featuring AFH dispensing unit options, the company is present in AFH toilet paper, facial tissues, wipers and paper towels.

The presence of minor players is growing

Similar to retail tissue and hygiene, AFH tissue and hygiene is dominated by large players; however, the presence of minor players in the category continued to grow in 2018. Such players included Premier Hygiene, which maintains a number of brands in the category, including Pure Eco AFH toilet paper and paper towels, Grace napkins, Pure Excell boxed facial tissues, Pure Value paper towels and Pure Clean wavy roll wipes, along with rubbish and carry bags and dispensers.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in New Zealand?
What are the major brands in New Zealand?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in New Zealand - Category analysis

HEADLINES

PROSPECTS

Population growth is set to drive sales

Economic conditions to influence retail tissue

Retail trends are expected to influence AFH tissue

COMPETITIVE LANDSCAPE

Asaleo Care

Kimberly-Clark New Zealand

The presence of minor players is growing

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Strong population growth drives value sales

Environmental concerns influence sales

The Asaleo Care/Kimberly-Clark New Zealand duopoly continues

Government intervention mooted

Population growth set to drive sales moving forward

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in New Zealand

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Executive Summary

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PROSPECTS

Population growth is set to drive sales

Economic conditions to influence retail tissue

Retail trends are expected to influence AFH tissue

COMPETITIVE LANDSCAPE

Asaleo Care

Kimberly-Clark New Zealand

The presence of minor players is growing

Samples

Overview

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Table of Contents

Away-From-Home Tissue and Hygiene in New Zealand - Category analysis

HEADLINES

PROSPECTS

Population growth is set to drive sales

Economic conditions to influence retail tissue

Retail trends are expected to influence AFH tissue

COMPETITIVE LANDSCAPE

Asaleo Care

Kimberly-Clark New Zealand

The presence of minor players is growing

CATEGORY DATA

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Strong population growth drives value sales

Environmental concerns influence sales

The Asaleo Care/Kimberly-Clark New Zealand duopoly continues

Government intervention mooted

Population growth set to drive sales moving forward

MARKET INDICATORS

MARKET DATA

SOURCES

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