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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Peru

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low awareness of benefits of AFH products compromises growth

There is low awareness among the target audience of the away-from-home category, and of the added value that these products have in relation to mass products. Also, as leading companies have no real price differences between mass products and AFH, the latter are usually perceived as expensive, which limits their growth potential.

Customisation becomes key to fuelling sales in AFH napkins

As consumers do not perceive a real difference between AFH napkins and retail products, the latter are their main competitors. Although there are other AFH categories with the same problem, in the case of napkins the situation is more delicate, as the usage of napkin dispensers is not frequent.

Lack of public and private tenders impacts development of AFH adult incontinence

Despite growth seen in the category in 2017, it remains small compared with other away-from-home categories.

COMPETITIVE LANDSCAPE

Kimberly Clark and Productos Tissue remain leaders in AFH tissue and hygiene

As in retail tissue, Kimberly Clark with Kleenex and Scott, and Productos Tissue del Peru with Elite, are the leading players. These are the only companies with specialised sales forces in the field, in addition to offering relevant advantages such as quality, accuracy in the meters-per-roll offered, and delivery of paper dispensers for a certain volume of purchases.

Consumers attracted by low pricing

These companies tend to serve small businesses like hostels, small GP or dental offices, and are usually the entry point to the category due to their low prices and accessibility. However, by bringing inaccurate meters-per-roll and not having dispensers or having them at high prices, consumers often migrate to the industry leaders.

Expansion of shopping centres in provinces continues to fuel sales in AFH Tissue

Continuous expansion of shopping centres in cities outside Lima fuels growth in AFH tissue, and will continue to do so in coming years. Over 2016-2018 alone 16 new shopping centres are expected to be built.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Peru?
What are the major brands in Peru?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Peru - Category analysis

HEADLINES

PROSPECTS

Low awareness of benefits of AFH products compromises growth

Customisation becomes key to fuelling sales in AFH napkins

Lack of public and private tenders impacts development of AFH adult incontinence

COMPETITIVE LANDSCAPE

Kimberly Clark and Productos Tissue remain leaders in AFH tissue and hygiene

Consumers attracted by low pricing

Expansion of shopping centres in provinces continues to fuel sales in AFH Tissue

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Peru

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Executive Summary

New Report Guarantee

PROSPECTS

Low awareness of benefits of AFH products compromises growth

Customisation becomes key to fuelling sales in AFH napkins

Lack of public and private tenders impacts development of AFH adult incontinence

COMPETITIVE LANDSCAPE

Kimberly Clark and Productos Tissue remain leaders in AFH tissue and hygiene

Consumers attracted by low pricing

Expansion of shopping centres in provinces continues to fuel sales in AFH Tissue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Peru - Category analysis

HEADLINES

PROSPECTS

Low awareness of benefits of AFH products compromises growth

Customisation becomes key to fuelling sales in AFH napkins

Lack of public and private tenders impacts development of AFH adult incontinence

COMPETITIVE LANDSCAPE

Kimberly Clark and Productos Tissue remain leaders in AFH tissue and hygiene

Consumers attracted by low pricing

Expansion of shopping centres in provinces continues to fuel sales in AFH Tissue

CATEGORY DATA

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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