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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Peru

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Wider spread of information by salesforces holds potential for sales growth

In 2019, there were two clear segments among customers of away-from-home tissue and hygiene products: large companies and small (non-educated) companies. A third segment has begun to emerge, formed of businesses migrating to professional companies or newly educated entrepreneurs who are open to trying new products.

AFH wipers offer potential for multiple uses

In Peru, there is no general premiumisation trend causing a shift from AFH paper towels to AFH wipers because consumers still do not know the benefits of wipers. However, AFH wipers has gained sales penetration since entering the country during the review period and achieved high volume and value growth rates in 2019.

Tenders continue to be won by the large players

Kimberly-Clark del Perú SA and Productos Tissue del Perú SA (Protisa) remained major players in away-from-home tissue and hygiene in 2019. Small or medium-sized companies such as Papelera Panamericana, Latinoamericana or Papelera Reyes cannot compete with Kimberly-Clark or Protisa in away-from-home tissue and hygiene because the large tenders of public institutions (by volume the most attractive market) are frequently won by the big two due to their capacity for negotiating on price as well as their ability to deliver large volumes, grant loans and provide after-sales service.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 10% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 13% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

Away-from-home tissue has felt the main impact of COVID-19 in 2020, with lockdown in Peru drastically reducing demand from horeca, business/industry and public customers. AFH paper tableware is expected to see a steep decline as these products rely heavily on horeca sales.

Recovery and opportunities

Away-from-home hygiene is expected to maintain its steady growth pattern over the forecast period. For away-from-home tissue, normalisation after the COVID-19 pandemic in 2020 is likely to take a little longer, up to two years before its former strong growth rates are restored.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Peru?
What are the major brands in Peru?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Peru - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Wider spread of information by salesforces holds potential for sales growth

AFH wipers offer potential for multiple uses

Tenders continue to be won by the large players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

Leading multinational players focus on brand extensions to other categories

Forecast period holds prospects for the development of more specialist products

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Wider spread of information by salesforces holds potential for sales growth

AFH wipers offer potential for multiple uses

Tenders continue to be won by the large players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Peru - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Wider spread of information by salesforces holds potential for sales growth

AFH wipers offer potential for multiple uses

Tenders continue to be won by the large players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

Leading multinational players focus on brand extensions to other categories

Forecast period holds prospects for the development of more specialist products

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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