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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Ecuador

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Increasing emphasis on hygiene boosts away-from-home tissue sales

The increased strictness of sanitary control regulations and greater frequency of checks encouraged businesses to look for convenient and hygienic cleaning options towards the end of the review period, boosting sales of away-from-home tissue. Moreover, rising hygiene-awareness raised consumers’ expectations about the provision of hygiene-related tissue products when in away-from-home locations such as hotels and restaurants.

AFH clients look beyond price, while smaller businesses look to retail

While price remained a key factor in the purchasing decisions of AFH clients looking for tissue and hygiene products, other factors also proved important at the end of the review period. Prompt delivery, technical advice, and the fitting of dispensers were some important factors in the choice of supplier.

Multinationals dominate away-from-home tissue and hygiene

Kimberly-Clark Ecuador was the leading player in away-from-home tissue and hygiene in 2019. The multinational, which sells tissue and hygiene products to restaurant chains, hotels, and hospitals through a well-organised nationwide distribution network, benefited from a reputation for high-quality products, which proved popular despite their relatively high price points.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home hygiene are expected to grow by 6% in 2019 constant value terms in 2020 overall in light of COVID-19, the same growth rate as forecast in the 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19). Away-from-home tissue, however, is expected to see COVID-19 lead to a 14% decline in sales in 2019 constant value terms in 2020.

Affected products within away-from-home tissue and hygiene

Away-from-home demand for tissue products has dropped significantly in 2020 due to business and travel disruptions from COVID-19. The closure of workplaces, the shift towards working from home, and home seclusion generally have moved essential tissue product consumption from away-from-home locations to the home.

Recovery and opportunities

The recovery of away-from-home tissue will take some time, as business and travel experience enduring restrictions due to COVID-19 and, even once all restrictions are lifted, face the prospect of consumers being cautious about returning to previously normal activity both because of concerns about infection and reduced purchasing power. Indeed, away-from-home tissue is expected to see sales continue to fall in 2021, albeit less markedly than in 2020.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Ecuador?
What are the major brands in Ecuador?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Ecuador - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing emphasis on hygiene boosts away-from-home tissue sales

AFH clients look beyond price, while smaller businesses look to retail

Multinationals dominate away-from-home tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions increase consumer price-sensitivity

Multinational leaders face intensifying pricing competition

Retail set to recover, while away-from-home continues to struggle

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Increasing emphasis on hygiene boosts away-from-home tissue sales

AFH clients look beyond price, while smaller businesses look to retail

Multinationals dominate away-from-home tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Ecuador - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing emphasis on hygiene boosts away-from-home tissue sales

AFH clients look beyond price, while smaller businesses look to retail

Multinationals dominate away-from-home tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions increase consumer price-sensitivity

Multinational leaders face intensifying pricing competition

Retail set to recover, while away-from-home continues to struggle

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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