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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Ecuador

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic contraction reduces consumption frequency in AFH channel

After a 2016 in which consumers and analysts agreed there was an ongoing economic crisis, 2017 allowed for more optimism, with this slightly better scenario continuing into 2018. Nevertheless, consumers are aware that the country still has high debt levels and they remain cautious, especially when going out for lunch or dinner, meals they took mostly at home at the height of the crisis.

Domestic products growing in importance as imports are still restricted

The domestic offer of tissue and hygiene products for the AFH channel is still growing in importance. Many multinational food franchises have changed international suppliers to local companies, which are able to provide AFH tissue and hygiene products with the same standards but at lower prices.

Penetration of automatic hand dryers increasing

The use of automatic hand dryers has increased in hotels, restaurants, public institutions and hospitals, creating an increasing threat for AFH paper towels sales. Automatic hand dryers are regarded as more efficient, as a way to save resources and as an ecological option in order to save paper.

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador is the leading provider of away-from-home tissue and hygiene products

A high percentage of multinational products are delivered to restaurant chains, hotels and hospitals through a well-organised nationwide distribution network. AFH tissue and hygiene sales are concentrated among international manufacturers, such as Kimberly-Clark Ecuador and Productos Familia Sancela del Ecuador, as these players are strongly positioned in retail tissue and hygiene and have wide distribution networks, as well as agreements with the suppliers of cleaning services in public and private institutions.

Public procurement portal manages public institutions’ acquisitions

Public hospitals in Ecuador acquire away-from-home tissue and hygiene products through a public procurement portal that the government uses to ensure transparent procurement processes that provide equal opportunities to all suppliers that wish to receive state contracts. The government has a strong tendency towards hiring private companies to provide cleaning services in public institutions and the companies that provide these services use their own tissue and hygiene products, such as toilet paper.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Ecuador?
What are the major brands in Ecuador?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Ecuador - Category analysis

HEADLINES

PROSPECTS

Economic contraction reduces consumption frequency in AFH channel

Domestic products growing in importance as imports are still restricted

Penetration of automatic hand dryers increasing

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador is the leading provider of away-from-home tissue and hygiene products

Public procurement portal manages public institutions’ acquisitions

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene value declines slightly in 2018

Retail market value and brand loyalty strongly impacted by discounts and promotions

Non-mature categories drive value growth

Supermarkets and independent small grocers are the main tissue and hygiene distribution channels

Moderate growth expected due to uncertain economic and political scenario

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Ecuador

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Executive Summary

New Report Guarantee

PROSPECTS

Economic contraction reduces consumption frequency in AFH channel

Domestic products growing in importance as imports are still restricted

Penetration of automatic hand dryers increasing

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador is the leading provider of away-from-home tissue and hygiene products

Public procurement portal manages public institutions’ acquisitions

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Ecuador - Category analysis

HEADLINES

PROSPECTS

Economic contraction reduces consumption frequency in AFH channel

Domestic products growing in importance as imports are still restricted

Penetration of automatic hand dryers increasing

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador is the leading provider of away-from-home tissue and hygiene products

Public procurement portal manages public institutions’ acquisitions

CATEGORY DATA

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene value declines slightly in 2018

Retail market value and brand loyalty strongly impacted by discounts and promotions

Non-mature categories drive value growth

Supermarkets and independent small grocers are the main tissue and hygiene distribution channels

Moderate growth expected due to uncertain economic and political scenario

MARKET INDICATORS

MARKET DATA

SOURCES

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