At the start of the pandemic, hospitalizations of adults for health problems that were not strictly necessary tended to fall in number, and non-emergency surgeries and treatments were postponed. Similar patterns of behaviour were seen in nursing homes, and the amount of new admissions was reduced, as massive numbers of coronavirus infections were registered in these care centres.
Lockdown saw sales of AFH tissue products collapse, as most businesses were temporarily shuttered, and some permanently. The foodservice industry has only survived 2020 and to a lesser extent 2021 through the use of delivery apps, and hotels and the tourism sector recorded a historic decline.
Leading distributors of AFH tissue and hygiene products have tended to reinvent themselves during the pandemic, as a result of the sharp drop in demand caused by lockdown. Most companies have increased their focus on products associated with deep cleaning and disinfection, emphasizing their offer of paper towels and wipes.
The AFH tissue category is expected to rapidly recover, with sales volumes outstripping pre-pandemic levels by 2023. This will be driven by consumers resuming activities outside the home.
Ecuador has shown a sustained growth in life expectancy over the forecast period. This will be as a result of investment in the public health sector by the government, and is expected to favour AFH adult incontinence products sales.
One of the key effects of COVID-19 has been the increase in health and hygiene awareness across most consumer cohorts in Ecuador. This is expected to continue into for 2022 and over the forecast period; Ecuadorians understand that personal hygiene is the most effective form of prevention against diseases.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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