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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Tunisia

14 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Away-from-home sales supported by modern lifestyles

Due to modern lifestyles, Tunisian consumers will keep eating outside of the home with greater frequency. Factors such as traffic, longer distances between work and home, and saving time will result in Tunisian consumers needing to feed themselves away from home.

AFH paper towels and AFH adult incontinence to register the strongest value growth over the forecast period

Hospitals/healthcare completely dominates the distribution of AFH adult incontinence. The ageing population is a fact in Tunisia and will support sales of AFH adult incontinence.

Away-from-home tissue and hygiene expected to record healthy growth over the forecast period

Growth is expected to continue to be driven by modern lifestyles that will encourage Tunisian consumers seeking time-saving alternatives to continue to eat out at foodservice outlets and visit recreational centres more frequently. This is likely to favour the growth of away-from-home tissue and hygiene in Tunisia.

COMPETITIVE LANDSCAPE

Sancella leads away-from-home tissue and hygiene

Sancella SA remained the leading player in away-from-home tissue and hygiene in 2017. The company benefits from strong consumer recognition of its global brand, Tork, and its large product portfolios within away-from-home tissue and hygiene which give it a major competitive advantage.

The absence of private label products within away-from-home tissue and hygiene

There are no private label products available in away-from-home tissue and hygiene as private label players generally do not have the scale necessary to provide such large quantities of products on a regular basis. In addition, the brand name within away-from-home tissue and hygiene remains very important for many institutions as they believe this acts as a guarantee of better quality products.

Domestic brands still lead within away-from-home tissue and hygiene in Tunisia

Domestic manufacturers maintained their lead in away-from-home tissue and hygiene in Tunisia in 2017 thanks to their long-standing presence in the country, which has enabled them to generate strong consumer loyalty to their brands, which are usually more affordable than imported varieties. In addition, they have efficient distribution networks that keep their brands available in the majority of institutions.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Tunisia?
What are the major brands in Tunisia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Tunisia - Category analysis

HEADLINES

PROSPECTS

Away-from-home sales supported by modern lifestyles

AFH paper towels and AFH adult incontinence to register the strongest value growth over the forecast period

Away-from-home tissue and hygiene expected to record healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Sancella leads away-from-home tissue and hygiene

The absence of private label products within away-from-home tissue and hygiene

Domestic brands still lead within away-from-home tissue and hygiene in Tunisia

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to post dynamic growth

Tissue and hygiene in Tunisia benefits from modern lifestyles

Domestic companies maintain a strong positioning

Modern channels make efforts to attract more consumers

Growth in tissue and hygiene is set to continue in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Tunisia

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Executive Summary

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PROSPECTS

Away-from-home sales supported by modern lifestyles

AFH paper towels and AFH adult incontinence to register the strongest value growth over the forecast period

Away-from-home tissue and hygiene expected to record healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Sancella leads away-from-home tissue and hygiene

The absence of private label products within away-from-home tissue and hygiene

Domestic brands still lead within away-from-home tissue and hygiene in Tunisia

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Tunisia - Category analysis

HEADLINES

PROSPECTS

Away-from-home sales supported by modern lifestyles

AFH paper towels and AFH adult incontinence to register the strongest value growth over the forecast period

Away-from-home tissue and hygiene expected to record healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Sancella leads away-from-home tissue and hygiene

The absence of private label products within away-from-home tissue and hygiene

Domestic brands still lead within away-from-home tissue and hygiene in Tunisia

CATEGORY DATA

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to post dynamic growth

Tissue and hygiene in Tunisia benefits from modern lifestyles

Domestic companies maintain a strong positioning

Modern channels make efforts to attract more consumers

Growth in tissue and hygiene is set to continue in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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