With society gradually opening up in 2021, away-from-home tissue and hygiene registered a healthy double-digit increase in current value growth, after the mute performance in 2020. In particular, the opening of hotels and restaurants and schools and many people also returning to offices contributed to the healthy value growth, Also, the pandemic has led to widespread installation of paper towel distributors in many public bathroom facilities and this is also leading to increased value sales.
Sancella SA continued to rank first in away-from-home tissue and hygiene in Tunisia in 2021. The company’s products enjoy widespread distribution, with a focus on institutional sales.
There were numerous new openings of fast food outlets in Tunisia in 2021, with a resultant increase in demand for napkins. A napkin is provided with every fast food meal.
Return to normal growth and demand is likely to happen in the mid-to long term. This will also be dependent on economic recovery and consumer spending on travel and entertainment, which will have an impact on sales of AFH tissue.
Consumer foodservice and hotels will remain the strongest channels for sales of away-from-home tissue and hygiene over the forecast period. These channels will continue driving sales growth.
The high import costs will enable local manufacturers to invest in and enter the product area over the forecast period. This will represent a disadvantage to players from other countries.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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