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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Norway

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Sustainability and renewable/recycled materials top concerns in away-from-home tissue and hygiene in 2019

Concerns around sustainability, notably in the horeca industry, and growing demand for renewable/recycled materials impacted away-from-home tissue and hygiene in 2019. This led to a more considered and thoughtful use of resources as end users re-evaluated purchasing needs in a bid to minimise waste.

Encouraging signs for value prospects while demographics favour AFH adult incontinence in 2019

In 2019, Norway’s low unemployment rate and rising disposable incomes provided the inducement for households to eat out more often. This was expected to have a positive knock-on effect on foodservice transactions and provide scope for AFH value growth.

Essity leads in 2019, in a landscape of long-term supply contracts and international players

Essity was the leader in away-from-home tissue and hygiene in 2019. Its comprehensive portfolio and the strength of brands such as Tork and Tena helped ensure consumer recognition.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to fall by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

Except for AFH adult incontinence, away-from-home is expected to turn negative through 2020. AFH experienced a sudden and sharp hit from COVID-19 as large sections of the horeca industry closed down virtually overnight.

Recovery and opportunities

As the pandemic is brought under control, restrictions are eased and workplaces, hospitality and public settings begin to reopen, demand is expected to normalise throughout the rest of 2020 and during the forecast period. Any stockpiling is likely to be short-lived, with longer-term assessments of ongoing requirements in business, medical and hospitality settings likely to lead to more predictable patterns of demand through 2021, dependent on economic recovery and customers’ willingness to return to hospitality, travel and entertainment venues.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Norway?
What are the major brands in Norway?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Norway - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Sustainability and renewable/recycled materials top concerns in away-from-home tissue and hygiene in 2019

Encouraging signs for value prospects while demographics favour AFH adult incontinence in 2019

Essity leads in 2019, in a landscape of long-term supply contracts and international players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sophisticated consumer demands and values drive product developments in 2019

Metsä Tissue and Essity maintain lead in 2019 against strong private label share

Preventative health to boost value performance post-COVID-19 against limited growth opportunities in a mature market

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2014-2019
Table 12 Infant Population 2014-2019
Table 13 Female Population by Age 2014-2019
Table 14 Total Population by Age 2014-2019
Table 15 Households 2014-2019
Table 16 Forecast Infant Population 2019-2024
Table 17 Forecast Female Population by Age 2019-2024
Table 18 Forecast Total Population by Age 2019-2024
Table 19 Forecast Households 2019-2024

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Sustainability and renewable/recycled materials top concerns in away-from-home tissue and hygiene in 2019

Encouraging signs for value prospects while demographics favour AFH adult incontinence in 2019

Essity leads in 2019, in a landscape of long-term supply contracts and international players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Norway - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Sustainability and renewable/recycled materials top concerns in away-from-home tissue and hygiene in 2019

Encouraging signs for value prospects while demographics favour AFH adult incontinence in 2019

Essity leads in 2019, in a landscape of long-term supply contracts and international players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sophisticated consumer demands and values drive product developments in 2019

Metsä Tissue and Essity maintain lead in 2019 against strong private label share

Preventative health to boost value performance post-COVID-19 against limited growth opportunities in a mature market

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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