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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Norway

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tourists in, volume up

The weaker level of the national currency, the Norwegian krone, compared to the euro, in addition to terrorist threats around the world, which are driving more and more tourists towards safer areas, is creating a positive environment for a strong tourist industry. Norway is especially benefiting from this trend, due to its scenic landscapes, its fjords, and the Disney movie "Frozen".

Premiumisation is reaching away-from-home tissue and hygiene products

The increase of consumers in the horeca industry drives the needs for differentiation. Consequently, the general trend for premiumisation is now reaching away-from-home products.

A shortage of medical personnel favours wipes

The ageing of the Norwegian population is putting pressure on the medical system. This pressure is leading to a growing need for wipes or adult incontinence products in hospitals and nursing homes.

COMPETITIVE LANDSCAPE

Essity AS leads

Essity AS is recognised as the leader in away-from-home sales in value terms. The company's leadership position is attributable to the depth and range of its product offering, and not least the strength of its Tork and Tena brands.

Long-term supply agreements place a lock on the AFH channel

Healthcare units and public bodies usually sign long-term agreements for supply in away-from-home tissue and hygiene. This is viewed as a way to negotiate lower prices and more reliable delivery, and leaves little room for new entrants.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Norway?
What are the major brands in Norway?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Norway - Category analysis

HEADLINES

PROSPECTS

Tourists in, volume up

Premiumisation is reaching away-from-home tissue and hygiene products

A shortage of medical personnel favours wipes

COMPETITIVE LANDSCAPE

Essity AS leads

Long-term supply agreements place a lock on the AFH channel

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

Innovation, innovation, innovation

Private label is gaining ground, but traditional brands are resisting the pressure

Essity AS and Metsä Tissue AS dominate the market

Discounters are not yet challenged by internet retailing

Habits are hard to break but innovation can surprise the Norwegian consumer

MARKET INDICATORS

Table 11 Birth Rates 2012-2017
Table 12 Infant Population 2012-2017
Table 13 Female Population by Age 2012-2017
Table 14 Total Population by Age 2012-2017
Table 15 Households 2012-2017
Table 16 Forecast Infant Population 2017-2022
Table 17 Forecast Female Population by Age 2017-2022
Table 18 Forecast Total Population by Age 2017-2022
Table 19 Forecast Households 2017-2022

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tourists in, volume up

Premiumisation is reaching away-from-home tissue and hygiene products

A shortage of medical personnel favours wipes

COMPETITIVE LANDSCAPE

Essity AS leads

Long-term supply agreements place a lock on the AFH channel

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Norway - Category analysis

HEADLINES

PROSPECTS

Tourists in, volume up

Premiumisation is reaching away-from-home tissue and hygiene products

A shortage of medical personnel favours wipes

COMPETITIVE LANDSCAPE

Essity AS leads

Long-term supply agreements place a lock on the AFH channel

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

Innovation, innovation, innovation

Private label is gaining ground, but traditional brands are resisting the pressure

Essity AS and Metsä Tissue AS dominate the market

Discounters are not yet challenged by internet retailing

Habits are hard to break but innovation can surprise the Norwegian consumer

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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