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Concerns around sustainability, notably in the horeca industry, and growing demand for renewable/recycled materials impacted away-from-home tissue and hygiene in 2019. This led to a more considered and thoughtful use of resources as end users re-evaluated purchasing needs in a bid to minimise waste.
In 2019, Norway’s low unemployment rate and rising disposable incomes provided the inducement for households to eat out more often. This was expected to have a positive knock-on effect on foodservice transactions and provide scope for AFH value growth.
Essity was the leader in away-from-home tissue and hygiene in 2019. Its comprehensive portfolio and the strength of brands such as Tork and Tena helped ensure consumer recognition.
Sales of away-from-home tissue are now expected to fall by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Except for AFH adult incontinence, away-from-home is expected to turn negative through 2020. AFH experienced a sudden and sharp hit from COVID-19 as large sections of the horeca industry closed down virtually overnight.
As the pandemic is brought under control, restrictions are eased and workplaces, hospitality and public settings begin to reopen, demand is expected to normalise throughout the rest of 2020 and during the forecast period. Any stockpiling is likely to be short-lived, with longer-term assessments of ongoing requirements in business, medical and hospitality settings likely to lead to more predictable patterns of demand through 2021, dependent on economic recovery and customers’ willingness to return to hospitality, travel and entertainment venues.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Norway market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.