Environmental concerns among the horeca industry in Norway, while mainly focused on plastic usage and food waste, are also leading to increasing demand for seemingly more environmentally friendly away-from-home solutions. This is taking the form of an increased presence of hand dryers to replace disposable paper towels or cloth towels to replace napkins.
Norway is enjoying increasing worldwide recognition among tourists. The weaker krone, together with a drive towards safer destinations after the terrorist threats of recent years, has helped develop a stronger tourist industry in Norway.
AFH adult incontinence sales are set to increase due to the ageing of the Norwegian population. This factor is also placing great pressure on the whole medical system in Norway and the shortage of medical personnel is reinforcing the need for convenient solutions.
Essity leads away-from-home value sales in Norway. Its wide variety of products and the strength of some of its brands, including Tork and Tena, have helped position the company at the top of mind among buyers in terms of recognition.
Hotels and restaurants are trying to create atmospheres of comfort and quality in order to attract more customers. This has, in recent years, resulted in a search for high-quality products and customisation not previously witnessed in Norway.
The concentrated landscape of away-from-home tissue and hygiene is not set to evolve substantially over the forecast period. The barriers to entry faced by newcomers, together with purchasing habits, will likely reinforce the position of the stronger brands in their respective domains.
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This industry report originates from Passport, our Tissue and Hygiene market research database.