In 2021, all AFH tissue categories rebounded from slumps in volume and current value sales in 2020, caused by the Coronavirus (COVID-19) restrictions on the business/industry, horeca and public channels. However, the residual threat of COVID-19 saw a gradual-to-steady rather than full return to these channels, and volume and value sales were lower than in 2019.
Essity continued to head away-from-home tissue and hygiene in 2021. The company’s comprehensive portfolio is underpinned by the strength of highly recognised brands like Tork and Tena.
Circularity is emerging as a key step towards sustainability. Sustainability has increasingly become a major theme across tissue and hygiene in Norway, with both suppliers and clients aiming to respond to end-users’ growing awareness of the environmental impact of production and consumption.
All AFH tissue and hygiene categories are projected to see good, albeit slowing, volume and value (constant 2021 prices) growth over the forecast period as the away-from-home channel continues to recover from the downturn in 2020. Nonetheless, a higher percentage of the workforce is expected to work from home, either permanently or for part of the week.
The sustainability trend and the related use of renewable materials are expected to continue to impact the away-from-home landscape. Prior to the outbreak of COVID-19 in Norway, sustainability and the use of renewable and recycled materials provided the main trend within AFH tissue and hygiene.
AFH players are becoming increasingly data driven. In this vein, manufacturers are increasing their focus on effectiveness, and they aim to foster improvements through the use of data-driven technology.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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