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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Norway

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdowns and ongoing regulations stifle growth in AFH tissue throughout 2020

Players providing tissue and hygiene products to institutions, such as schools and horeca establishments, have struggled with sales declining throughout 2020, especially in the earlier months of the pandemic. On 12 March, a national lockdown was announced.

The horeca industry records the biggest fall, as ongoing cautious behaviour stifles growth

During 2020, schools reopened relatively quickly in Norway, compared to some other countries such as the UK, and this helped to somewhat limit the decline through public institutions. Hospitals/healthcare, which in Norway account for a relatively large share of AFH, naturally received a boost as the public continued to use these facilities, with a heightened number of patients due to the virus.

AFH adult incontinence is the only area to register stable growth

With the exception of AFH adult incontinence, all away-from-home categories registered declining growth in 2020. AFH experienced a sudden and sharp hit from COVID-19, however, AFH adult incontinence has seen a stable development from increased hospital activity and lockdowns in care homes.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Norway?
What are the major brands in Norway?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdowns and ongoing regulations stifle growth in AFH tissue throughout 2020

The horeca industry records the biggest fall, as ongoing cautious behaviour stifles growth

AFH adult incontinence is the only area to register stable growth

RECOVERY AND OPPORTUNITIES

Slower recovery for the foodservice industry, as health and hygiene remains key

Sustainability and the use of renewable materials will impact the landscape

Essity retains its lead, with long-term supply contracts and international players

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Birth Rates 2015-2020
Table 12 Infant Population 2015-2020
Table 13 Female Population by Age 2015-2020
Table 14 Total Population by Age 2015-2020
Table 15 Households 2015-2020
Table 16 Forecast Infant Population 2020-2025
Table 17 Forecast Female Population by Age 2020-2025
Table 18 Forecast Total Population by Age 2020-2025
Table 19 Forecast Households 2020-2025

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdowns and ongoing regulations stifle growth in AFH tissue throughout 2020

The horeca industry records the biggest fall, as ongoing cautious behaviour stifles growth

AFH adult incontinence is the only area to register stable growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdowns and ongoing regulations stifle growth in AFH tissue throughout 2020

The horeca industry records the biggest fall, as ongoing cautious behaviour stifles growth

AFH adult incontinence is the only area to register stable growth

RECOVERY AND OPPORTUNITIES

Slower recovery for the foodservice industry, as health and hygiene remains key

Sustainability and the use of renewable materials will impact the landscape

Essity retains its lead, with long-term supply contracts and international players

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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