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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Egypt

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

AFH boxed facial tissues benefits from new hotels and foodservice outlets

AFH tissue and AFH hygiene both saw strong current value growth in 2019, although this was mainly due to rising unit prices. Volume growth remained slow but steady, with AFH hygiene seeing a slightly better performance than AFH tissue.

Horeca dominates AFH tissue, hospitals dominates AFH hygiene

AFH hygiene is led by hospitals, as the only category it encompasses is adult incontinence products, which in Egypt are mainly used for people with medical problems. As urbanisation is expanding and more hospitals are being constructed, this had a positive impact.

Customers are not brand-loyal in AFH tissue and hygiene and look for the best prices

Al Bardi Paper Mill Co continued to lead AFH tissue and hygiene at the end of the review period, followed by Pyramids Paper Mills and Arab Paper & Hygienic Products. Customers tend to switch between these companies in an effort to boost the price competition and improve product quality.

2020 AND BEYOND

COVID-19 impact

Away-from-home tissue is expected to decline by 20% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares with a 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

It is only AFH tissue which is being impacted by COVID-19 in 2020, with AFH adult incontinence expected to maintain similar rates of current value and volume growth to those seen in 2019. All AFH tissue categories are expected to decline in volume terms in 2020, after most achieved growth in 2019.

Recovery and opportunities

Although most of the impact of COVID-19 on AFH tissue is expected to be concentrated in 2020, the effects are expected to continue to some extent into 2021. This year is expected to return to current value growth, although volume sales are expected to continue to decline.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Egypt?
What are the major brands in Egypt?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Egypt - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

AFH boxed facial tissues benefits from new hotels and foodservice outlets

Horeca dominates AFH tissue, hospitals dominates AFH hygiene

Customers are not brand-loyal in AFH tissue and hygiene and look for the best prices

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising unit prices contribute to value growth, but volume growth remains stable

Procter & Gamble leads but local companies see better growth rates

Optimism for the performance of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2014-2019
Table 12 Infant Population 2014-2019
Table 13 Female Population by Age 2014-2019
Table 14 Total Population by Age 2014-2019
Table 15 Households 2014-2019
Table 16 Forecast Infant Population 2019-2024
Table 17 Forecast Female Population by Age 2019-2024
Table 18 Forecast Total Population by Age 2019-2024
Table 19 Forecast Households 2019-2024

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

AFH boxed facial tissues benefits from new hotels and foodservice outlets

Horeca dominates AFH tissue, hospitals dominates AFH hygiene

Customers are not brand-loyal in AFH tissue and hygiene and look for the best prices

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Egypt - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

AFH boxed facial tissues benefits from new hotels and foodservice outlets

Horeca dominates AFH tissue, hospitals dominates AFH hygiene

Customers are not brand-loyal in AFH tissue and hygiene and look for the best prices

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising unit prices contribute to value growth, but volume growth remains stable

Procter & Gamble leads but local companies see better growth rates

Optimism for the performance of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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