Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Egypt

Mar 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Diminished incomes in tourism and foodservice strong reduce category demand

Over the review period, foodservice channels have dominated distribution and have led the gains in away-from-home tissue. This was mainly due to the improvement of the Egyptian economic situation and good tourism rates, which is considered a vital source of income for Egypt.

Work from home measures affect demand for AFH products in offices

Along with foodservice, business channels will show a poor performance during the COVID-19 crisis as work from home policies reduce demand for away-from-home tissue and hygiene products. This is in strong contrast with the increases the category was seeing in the review period in line with urbanisation and new office buildings.

Reduction of elderly hospital patients reduces AFH hygiene sales in 2020

AFH hygiene is led by hospitals, as the only category it encompasses is adult incontinence products, which in Egypt are mainly used for people with medical problems. Over the review period, as urbanisation has expanded and more hospitals constructed, this had a positive impact on sales growth.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Egypt?
What are the major brands in Egypt?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Diminished incomes in tourism and foodservice strong reduce category demand

Work from home measures affect demand for AFH products in offices

Reduction of elderly hospital patients reduces AFH hygiene sales in 2020

RECOVERY AND OPPORTUNITIES

Recovery set to be slow as COVID-19 as consumers remain cautious

Knock-on impact from tourism industry set to hinder category recovery

Customers unlikely to become brand loyal as they continue seeking the best prices

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2015-2020
Table 12 Infant Population 2015-2020
Table 13 Female Population by Age 2015-2020
Table 14 Total Population by Age 2015-2020
Table 15 Households 2015-2020
Table 16 Forecast Infant Population 2020-2025
Table 17 Forecast Female Population by Age 2020-2025
Table 18 Forecast Total Population by Age 2020-2025
Table 19 Forecast Households 2020-2025

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Diminished incomes in tourism and foodservice strong reduce category demand

Work from home measures affect demand for AFH products in offices

Reduction of elderly hospital patients reduces AFH hygiene sales in 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Diminished incomes in tourism and foodservice strong reduce category demand

Work from home measures affect demand for AFH products in offices

Reduction of elderly hospital patients reduces AFH hygiene sales in 2020

RECOVERY AND OPPORTUNITIES

Recovery set to be slow as COVID-19 as consumers remain cautious

Knock-on impact from tourism industry set to hinder category recovery

Customers unlikely to become brand loyal as they continue seeking the best prices

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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