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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Egypt

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

AFH boxed facial tissues registers weak growth in 2018

AFH boxed facial tissues value growth was weak in 2018 due to a slight drop in unit prices. However, the category is expected to pick up moderately as the horeca industry continues to bloom in Cairo and Alexandria, especially with the opening of new commercial and residential areas such as the New Administrative Capital and New Heliopolis.

AFH napkins growth expected to slow down over the forecast period

AFH napkins experienced significant growth in 2018 due to the boom in several commercial areas that offer potential for the horeca industry and lower unit prices. However, the category is expected to experience a slowdown in growth over the forecast period as these areas have become saturated with commercial activity and napkins are considered a luxury for many Egyptians that are substitutable with other forms of tissue that have cheaper unit prices.

Horeca remains the leading distribution channel for AFH tissue

Horeca continued to be the dominant channel in AFH tissue in 2018, followed by business/industry. The horeca channel continued to thrive as the leading value sales channel for AFH tissue in 2018 thanks to Egypt’s recovering tourist industry, which has been picking up pace since last year.

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Al Bardi Paper Mill Co continues to lead the AFH channel, followed by Pyramids Paper Mills and Arab Paper & Hygienic Products. Customers tend to switch between these companies in an effort to boost price competition and improve product quality.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Egypt?
What are the major brands in Egypt?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Egypt - Category analysis

HEADLINES

PROSPECTS

AFH boxed facial tissues registers weak growth in 2018

AFH napkins growth expected to slow down over the forecast period

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records weak value growth in 2018

Decreasing unit prices contribute to slowdown in tissue and hygiene value growth

Procter & Gamble Egypt SAE continues to lead tissue and hygiene but Hayat Kimya is gaining ground

Modern retail channels continue to dominate retail tissue and hygiene

Performance of tissue and hygiene is expected to be strong in the forecast period

MARKET INDICATORS

Table 11 Birth Rates 2013-2018
Table 12 Infant Population 2013-2018
Table 13 Female Population by Age 2013-2018
Table 14 Total Population by Age 2013-2018
Table 15 Households 2013-2018
Table 16 Forecast Infant Population 2018-2023
Table 17 Forecast Female Population by Age 2018-2023
Table 18 Forecast Total Population by Age 2018-2023
Table 19 Forecast Households 2018-2023

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Egypt

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Executive Summary

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PROSPECTS

AFH boxed facial tissues registers weak growth in 2018

AFH napkins growth expected to slow down over the forecast period

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Egypt - Category analysis

HEADLINES

PROSPECTS

AFH boxed facial tissues registers weak growth in 2018

AFH napkins growth expected to slow down over the forecast period

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records weak value growth in 2018

Decreasing unit prices contribute to slowdown in tissue and hygiene value growth

Procter & Gamble Egypt SAE continues to lead tissue and hygiene but Hayat Kimya is gaining ground

Modern retail channels continue to dominate retail tissue and hygiene

Performance of tissue and hygiene is expected to be strong in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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