Over the review period, foodservice channels have dominated distribution and have led the gains in away-from-home tissue. This was mainly due to the improvement of the Egyptian economic situation and good tourism rates, which is considered a vital source of income for Egypt.
Along with foodservice, business channels will show a poor performance during the COVID-19 crisis as work from home policies reduce demand for away-from-home tissue and hygiene products. This is in strong contrast with the increases the category was seeing in the review period in line with urbanisation and new office buildings.
AFH hygiene is led by hospitals, as the only category it encompasses is adult incontinence products, which in Egypt are mainly used for people with medical problems. Over the review period, as urbanisation has expanded and more hospitals constructed, this had a positive impact on sales growth.
Although most of the impact of COVID-19 on AFH tissue is expected to be concentrated in 2020, the effects and purchasing habits are expected to continue to some extent into 2021. It is only from 2022 that a return to pre-COVID-19 growth rates is expected.
Even if locals return to AFH outlets in 2021 and 2022, a quick return to normality of tourism is unlikely, which will severely limit growth prospects for the category. International tourists are expected to be nervous about travelling again post-COVID-19, even if flights resume.
Al Bardi Paper Mill Co will continue to lead away-from-home tissue and hygiene at the end of the review period, followed by Pyramids Paper Mills and Arab Paper & Hygienic Products. These companies are well-established in Egypt and will likely continue to remain top players over the forecast period.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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