The horeca channel is the dominant contributor to away-from-home tissue sales in the Egyptian market. In 2021, the revival of activity in the horeca channel helped to drive recovery in AFH tissue sales as consumers resumed more normal lifestyles and returned to outdoor activities.
While not as significant a contributor as horeca, the business/industry channel plays an important role in the AFH market, and the improved performance of this channel made a notable contribution to the overall revival of AFH sales in 2021. This performance was underpinned by workers returning to the office as the threat from COVID-19 diminished, with businesses spending more on toilet paper and wipes as they sought to provide a hygienic environment in the context of ongoing concerns about a resurgence in COVID-19 cases.
In hospitals, the consumption of toilet paper by patients and visitors remained high even after the onset of the COVID-19 pandemic. Moreover, hospitals took even greater care than usual about the hygiene of their facilities in order to prevent the spread of the SARS-CoV-2 virus and meet the high expectations of the public.
Tourism is a prominent contributor to the Egyptian economy and a key area of investment by the Egyptian Government. Indeed, the government launched an extensive advertising campaign aimed at making Egypt one of the top 10 tourist destinations in the world.
Compared to AFH tissues, AFH incontinence products is showing a much weaker rebound as COVID-19 related restrictions are eased, and the category is set to see a relatively weak growth rate during the forecast period. Although the elderly segment of the Egyptian population is increasing by almost 3% annually, the negative impact of the COVID-19 crisis on the purchasing power of the average household is affecting consumption through the hospitals channel, as consumers opt to deal with health issues at home as much as possible in order to avoid high hospital bills.
The leading players in away-from-home tissue and hygiene, such as Al Bardi Paper Mill Co, Pyramids Paper Mills and Arab Paper & Hygienic Products, are well-established in Egypt and will likely remain top players over the forecast period. However, they will continue to innovate and market their products fiercely as there is particularly low brand-loyalty amongst consumers in this category.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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