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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Egypt

16 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

AFH tissue and hygiene records stronger current value growth in 2017 than the previous year

AFH tissue and hygiene recorded strong current value growth but relatively modest volume growth in 2017. All categories contributed to the wider channel’s value performance, posting double-digit growth, with sales supported by a hike in average unit prices across the board as a result of inflation and the rising cost of both manufacturing and imported raw materials.

All AFH categories seeing positive growth in 2017

AFH adult incontinence is the only product category in AFH hygiene. However, AFH tissue is made up of a number of categories, including AFH boxed facial tissues, AFH paper tableware, AFH paper towels and AFH toilet paper.

Horeca remains the leading distribution channel for AFH tissue

Horeca remained the leading distribution channel for AFH tissue, accounting for nearly two-thirds of overall value sales, followed by business/industry. The horeca channel continued to gain share in 2017 thanks to the country’s recovering tourist industry.

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Al Bardi Paper Mill Co continued to lead the AFH channel in 2017, along with Pyramids Paper Mills and Arab Paper & Hygienic Products. Customers tend to switch between these companies in an effort to boost price competition and improve product quality.

Local players are entering the channel

More local players are entering the channel to take advantage of inflation and the limited availability of foreign currency, being able to compete with international companies because of their lower prices. Quality, however, should be the main factor when selecting an AFH supplier, unlike in retail tissue, because the channel’s main users are tourists and poor quality will reflect badly on the country’s image.

No alternatives to AFH products available

Unlike retail goods, there are no alternatives to AFH products. Therefore, the government needs to encourage investors and businesses to enter the AFH channel through local manufacturing facilities so as to widen the currently limited range of products available.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Egypt?
What are the major brands in Egypt?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Egypt - Category analysis

HEADLINES

PROSPECTS

AFH tissue and hygiene records stronger current value growth in 2017 than the previous year

All AFH categories seeing positive growth in 2017

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Local players are entering the channel

No alternatives to AFH products available

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

Table 11 Birth Rates 2012-2017
Table 12 Infant Population 2012-2017
Table 13 Female Population by Age 2012-2017
Table 14 Total Population by Age 2012-2017
Table 15 Households 2012-2017
Table 16 Forecast Infant Population 2017-2022
Table 17 Forecast Female Population by Age 2017-2022
Table 18 Forecast Total Population by Age 2017-2022
Table 19 Forecast Households 2017-2022

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Egypt

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Executive Summary

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PROSPECTS

AFH tissue and hygiene records stronger current value growth in 2017 than the previous year

All AFH categories seeing positive growth in 2017

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Local players are entering the channel

No alternatives to AFH products available

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Egypt - Category analysis

HEADLINES

PROSPECTS

AFH tissue and hygiene records stronger current value growth in 2017 than the previous year

All AFH categories seeing positive growth in 2017

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Local players are entering the channel

No alternatives to AFH products available

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

MARKET DATA

SOURCES

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