With the diminishing effects of COVID-19, away-from-home channels are expected to face a period of stability. As the economy improves, the number of horeca and retail outlets are predicted to increase, stimulating higher demand for away-from-home tissue and hygiene.
Since Turkey is heavily dependent on the import of raw materials, such as cellulose, for the production of tissue and hygiene products, the increased cost of imports will likely lead to further unit price increases over the forecast period. The Turkish Lira is expected to depreciate further over the forecast period, although not at the rates seen in 2022.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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