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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Turkey

Mar 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic-induced lockdown results in significant declines for AFH tissue following horeca closures and limited tourism

Away-from-home tissue suffered significant volume and current value declines in 2020 as a direct result of the pandemic. The government’s announcement of a lockdown in March in an attempt to control the spread of the virus included the closure of all horeca outlets, with this channel traditionally dominating the category’s sales.

Notable upturn in demand for AFH adult incontinence from hospitals/healthcare

Prior to the emergence of the pandemic, demand for AFH adult incontinence was starting to decline in Turkey, as hospitals and other healthcare institutions, such as elderly care homes, had started to reduce expenses where possible following the dramatic decline in the exchange rate of the Turkish lira. This resulted in institutions becoming less willing to provide AFH adult incontinence to patients and encouraged them to purchase reimbursed products.

Ontex and Eczacibasi Tuketim remain notable players in away-from-home competitive landscape

According to trade experts, COVID-19 negatively impacted business for smaller manufacturers away-from-home tissue and hygiene products, whilst the larger players had the capacity and financial support to continue with their production and distribution. Consequently, smaller regional companies have been virtually wiped out of the market, meaning that leading producers such as Eczacibasi Tuketim and Hayat Kimya gained greater share of the category in 2020.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Turkey?
What are the major brands in Turkey?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic-induced lockdown results in significant declines for AFH tissue following horeca closures and limited tourism

Notable upturn in demand for AFH adult incontinence from hospitals/healthcare

Ontex and Eczacibasi Tuketim remain notable players in away-from-home competitive landscape

RECOVERY AND OPPORTUNITIES

Despite reopening of Turkish economy, AFH tissue will struggle to recover to pre-pandemic levels by 2025

AFH toilet paper and AFH paper towels set to see stronger growth early on

AFH adult incontinence likely to return to greater levels of normalisation with weaker demand towards 2024/2025

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 12 Birth Rates 2015-2020
Table 13 Infant Population 2015-2020
Table 14 Female Population by Age 2015-2020
Table 15 Total Population by Age 2015-2020
Table 16 Households 2015-2020
Table 17 Forecast Infant Population 2020-2025
Table 18 Forecast Female Population by Age 2020-2025
Table 19 Forecast Total Population by Age 2020-2025
Table 20 Forecast Households 2020-2025

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Turkey

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Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic-induced lockdown results in significant declines for AFH tissue following horeca closures and limited tourism

Notable upturn in demand for AFH adult incontinence from hospitals/healthcare

Ontex and Eczacibasi Tuketim remain notable players in away-from-home competitive landscape

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Overview

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Table of Contents

Away-From-Home Tissue and Hygiene in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic-induced lockdown results in significant declines for AFH tissue following horeca closures and limited tourism

Notable upturn in demand for AFH adult incontinence from hospitals/healthcare

Ontex and Eczacibasi Tuketim remain notable players in away-from-home competitive landscape

RECOVERY AND OPPORTUNITIES

Despite reopening of Turkish economy, AFH tissue will struggle to recover to pre-pandemic levels by 2025

AFH toilet paper and AFH paper towels set to see stronger growth early on

AFH adult incontinence likely to return to greater levels of normalisation with weaker demand towards 2024/2025

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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