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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Turkey

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing number of institutions will positively impact volume sales

Over the review period, AFH tissue and hygiene benefited from substantial infrastructure investment, mainly backed by the government, as they played a key role in an increase in the number of health and business institutions. In addition, AFH tissue was particularly affected by the steady rise in the income levels of consumers, which positively impacted the consumer foodservice market, which is a very important channel for AFH tissue companies.

Recovery later in the forecast period

In the early part of the forecast period, it is expected that Turkey’s economy will continue to perform poorly. Accordingly, the construction sector will shrink and infrastructure investments are expected to be postponed.

Fierce price competition will hinder value sales

Over the review period, the substantial growth in the number of institutions encouraged new players to enter the the AFH tissue category. For example, Viking Kagit ve Seluloz AS entered the category early in the review period.

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri San ve Tic AS leads AFH tissue and hygiene

Eczacibasi Tuketim Urunleri San ve Tic AS continued to lead AFH tissue in 2018, thanks to its particular strength in AFH toilet paper and AFH paper towels, with its AFH specialist Marathon brand and Selpak Professional. The company reinforced its position in the latter part of the review period, as it increased its focus on tourist regions, in particular the Aegean and Mediterranean regions, where the majority of hotels are located.

Domestic companies will gain share in AFH tissue and hygiene over the forecast period

The number of domestic companies producing adult incontinence rapidly rose from 2014 onwards, following the dynamic growth in volume sales within Turkey and the neighbouring countries. This caused fierce competition not only in the retail and RX/reimbursement channels, but also in the AFH channel, given that both large companies, such as Hayat Kimya Sanayi AS and Eczacibasi Tuketim Urunleri San ve Tic AS, and numerous small and medium enterprises mainly located around the city of Gaziantep, are fighting for share.

Local companies offering cheaper products will perform well

Over the forecast period, tough competitive conditions will remain in AFH tissue and hygiene, and domestic companies that mainly offer products at the cheaper end of the price spectrum will benefit from this, given that the majority of health institutions are very likely to prioritise the unit price in their purchasing decisions in an era of economic deterioration.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Turkey?
What are the major brands in Turkey?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Turkey - Category analysis

HEADLINES

PROSPECTS

Growing number of institutions will positively impact volume sales

Recovery later in the forecast period

Fierce price competition will hinder value sales

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri San ve Tic AS leads AFH tissue and hygiene

Domestic companies will gain share in AFH tissue and hygiene over the forecast period

Local companies offering cheaper products will perform well

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

Positive growth in current value sales continues in tissue and hygiene

Deterioration in the economy causes a slowdown in volume sales

Private label gains volume and value share in 2018

Emerging retailing formats demonstrate healthy growth despite the deterioration in the economy

Upward trend in value sales will continue in the forecast period

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Turkey

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Executive Summary

New Report Guarantee

PROSPECTS

Growing number of institutions will positively impact volume sales

Recovery later in the forecast period

Fierce price competition will hinder value sales

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri San ve Tic AS leads AFH tissue and hygiene

Domestic companies will gain share in AFH tissue and hygiene over the forecast period

Local companies offering cheaper products will perform well

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Turkey - Category analysis

HEADLINES

PROSPECTS

Growing number of institutions will positively impact volume sales

Recovery later in the forecast period

Fierce price competition will hinder value sales

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri San ve Tic AS leads AFH tissue and hygiene

Domestic companies will gain share in AFH tissue and hygiene over the forecast period

Local companies offering cheaper products will perform well

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

Positive growth in current value sales continues in tissue and hygiene

Deterioration in the economy causes a slowdown in volume sales

Private label gains volume and value share in 2018

Emerging retailing formats demonstrate healthy growth despite the deterioration in the economy

Upward trend in value sales will continue in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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