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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Colombia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

AFH adult incontinence has potential as the population ages, while AFH tissue is challenged by hard discounters

In 2019, Colombia’s ageing population remained a strong driver for sales growth in AFH adult incontinence. The National Administrative Department of Statistics (DANE) established in 2018 that there were more elderly people in the country than infants and babies – in that year it found that 9.

Retail leader Familia Sancela has AFH covered too

In 2019, Productos Familia Sancela SA was the leader in AFH tissue and hygiene in Colombia, as was the case in the retail environment. Familia Institutional, its AFH arm, has developed a complete portfolio of AFH tissue products, with toilet paper and paper towels being the most important.

Specialising in AFH wipers may help insulate from economic challenges

In 2019, the AFH channel for tissue and hygiene had to deal with the same issues as those presented in retail, namely higher raw material costs with a volatile currency exchange rate and limited customer budgets. In response, some manufacturers focused on offering more sophisticated products, such as AFH wipers.

2020 AND BEYOND

COVID-19 impact

In 2020, in light of the impact of COVID-19, sales of away-from-home tissue are now expected to decline by 15% in 2019 constant value terms. This is a drastic revision to the 3% rise forecast in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

All AFH tissue categories are projected to see drop-offs in volume sales to similarly steep levels in 2020 as a result of business closures and travel restrictions caused by lockdown in Colombia. As public/social gatherings have also been banned as part of stay-at-home measures, the hospitality and entertainment sectors have also been hit, curbing demand considerably for AFH tissue products.

Recovery and opportunities

The reopening of businesses in Colombia is being done in a phased, gradual way, meaning it will take some time for the economy to recover and a moderate contraction in real GDP terms is predicted for 2020. Moreover, many hundreds-of-thousands of people will have lost their jobs because of the impact of COVID-19, and the increased need to cut unnecessary expenditure will delay many people from returning to, for example, eating out as often as they did.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Colombia?
What are the major brands in Colombia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Colombia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

AFH adult incontinence has potential as the population ages, while AFH tissue is challenged by hard discounters

Retail leader Familia Sancela has AFH covered too

Specialising in AFH wipers may help insulate from economic challenges

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sanitary protection now more affordable for Colombians

Private label propelled by expansion of hard discounters

Most sales normalisation predicted for 2021 as Colombia recovers from COVID-19

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

AFH adult incontinence has potential as the population ages, while AFH tissue is challenged by hard discounters

Retail leader Familia Sancela has AFH covered too

Specialising in AFH wipers may help insulate from economic challenges

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Colombia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

AFH adult incontinence has potential as the population ages, while AFH tissue is challenged by hard discounters

Retail leader Familia Sancela has AFH covered too

Specialising in AFH wipers may help insulate from economic challenges

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sanitary protection now more affordable for Colombians

Private label propelled by expansion of hard discounters

Most sales normalisation predicted for 2021 as Colombia recovers from COVID-19

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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