While the situation is predicted to ease during the forecast period, business, travel and horeca activities are likely to take time to return to normal. Also, the cost-of-living crisis will discourage people from dining in cafés and restaurants, while the number of inbound tourists is also likely to remain low compared to the years prior to the pandemic.
While consumers returned to more normal social interaction, they retain the heightened levels of hygiene-awareness resulting from the COVID-19 crisis. As consumer awareness of preventative health and hygiene has grown, many continue to wash their hands frequently to prevent contagion, supporting demand for away-from home paper towels that can be quickly and easily disposed of after use.
Colombia’s ageing population remains a strong driver for sales growth in away-from-home adult incontinence. The National Administrative Department of Statistics (DANE) established in 2018 that there were more elderly people in the country than infants and babies – in that year it found that 9.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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