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Learn moreMar 2019
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Discounters offer very attractive value for money alternatives in the retail environment. Private label lines such as Rendy from D1 are growing faster than traditional brands, so brand manufacturers are counting on AFH deployment to cushion the competitive attack in major categories such as toilet paper.
Major manufacturers such as Productos Familia Sancela and Colombiana Kimberly-Colpapel offer their own hand soap in gel and foam formats to fit their dispensers in the AFH environment. Both companies offer a complete line of soaps and disinfectants for different channels, such as healthcare, foodservice, retailing and hotels.
The Constitutional Court has stated that healthcare providers will need to supply adult incontinence products, to guarantee the right to have necessary treatments and the means to preserve and improve health. However, this is still not in place, due the implications the inclusion has on the system.
Productos Familia is the leader in AFH tissue and hygiene in Colombia, as is the case in the retail environment. Familia Institutional, its AFH arm, has developed a complete portfolio of AFH tissue products, with toilet paper and paper towels being the most important.
Drypers Andina is striving to gain share in the promising AFH channel by becoming more active in its promotional activities. Drypers Andina with Elite Professional has been actively sponsoring major trade events such as Expo La Barra, a trade fair that gathers players in the foodservice industry, and ExpoBares, which is focused on bars and pubs.
Purell, a global leading brand in sanitisers and soap, is trying to synergise with Sani Tisu from Papeles Nacionales to gain share in AFH tissue. In addition to Purell, Papeles Nacionales offers cleaning products from brands such as Higienol and Gojo, which complement its AFH tissue portfolio, which is comprised of toilet paper (including an eco-friendly product), paper towels, napkins and the necessary dispensers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Colombia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.