The easing of COVID-19 related restrictions in 2021 resulted in slow growth in away-from-home tissue products in the Colombian market. Growth was constrained by social unrest and protests in the first half of the year, which made people more cautious about travelling or visiting public places.
With many people having lost their jobs because of the impact of the COVID-19 crisis, the increased need to cut unnecessary expenditure will delay many consumers from returning to, for example, eating out as often as they did prior to the pandemic, undermining demand for AFH tissue products in the consumer foodservice industry. Meanwhile, the heavy price pressure in retail tissue, exacerbated by strong competition from private label products, is likely to make it even more challenging for mainstream brand players to further grow sales in this area.
Productos Familia Sancela is the leader in AFH tissue and hygiene in Colombia, as it is in the retail environment. Familia Institutional, its AFH arm, has developed a complete portfolio of AFH tissue products, with toilet paper and paper towels being the most important.
While the situation is predicted to ease during the forecast period, business, travel and horeca activities are likely to take time to return to normal. Also, economic uncertainty and enduring concerns about COVID-19 will discourage foreign travellers.
Colombia’s ageing population remains a strong driver for sales growth in AFH adult incontinence. The National Administrative Department of Statistics (DANE) established in 2018 that there were more elderly people in the country than infants and babies – in that year it found that 9.
The AFH channel for tissue and hygiene has had to deal with the same issues as those presented in retail, namely higher raw material costs with a volatile currency exchange rate and limited customer budgets. In response, some manufacturers focused on offering more sophisticated products, such as AFH wipers.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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