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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Colombia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

AFH tissue and hygiene faces competition from discounters

Discounters offer very attractive value for money alternatives in the retail environment. Private label lines such as Rendy from D1 are growing faster than traditional brands, so brand manufacturers are counting on AFH deployment to cushion the competitive attack in major categories such as toilet paper.

The AFH tissue and hygiene offer is complemented by soap and disinfectants

Major manufacturers such as Productos Familia Sancela and Colombiana Kimberly-Colpapel offer their own hand soap in gel and foam formats to fit their dispensers in the AFH environment. Both companies offer a complete line of soaps and disinfectants for different channels, such as healthcare, foodservice, retailing and hotels.

Adult incontinence is expected to be included in the health benefits plan

The Constitutional Court has stated that healthcare providers will need to supply adult incontinence products, to guarantee the right to have necessary treatments and the means to preserve and improve health. However, this is still not in place, due the implications the inclusion has on the system.

COMPETITIVE LANDSCAPE

Productos Familia also leads in AFH tissue and hygiene

Productos Familia is the leader in AFH tissue and hygiene in Colombia, as is the case in the retail environment. Familia Institutional, its AFH arm, has developed a complete portfolio of AFH tissue products, with toilet paper and paper towels being the most important.

Drypers Andina aims to increase its recognition in the AFH channel

Drypers Andina is striving to gain share in the promising AFH channel by becoming more active in its promotional activities. Drypers Andina with Elite Professional has been actively sponsoring major trade events such as Expo La Barra, a trade fair that gathers players in the foodservice industry, and ExpoBares, which is focused on bars and pubs.

Purell leverages its reputation as a complement to AFH products

Purell, a global leading brand in sanitisers and soap, is trying to synergise with Sani Tisu from Papeles Nacionales to gain share in AFH tissue. In addition to Purell, Papeles Nacionales offers cleaning products from brands such as Higienol and Gojo, which complement its AFH tissue portfolio, which is comprised of toilet paper (including an eco-friendly product), paper towels, napkins and the necessary dispensers.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Colombia?
What are the major brands in Colombia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Colombia - Category analysis

HEADLINES

PROSPECTS

AFH tissue and hygiene faces competition from discounters

The AFH tissue and hygiene offer is complemented by soap and disinfectants

Adult incontinence is expected to be included in the health benefits plan

COMPETITIVE LANDSCAPE

Productos Familia also leads in AFH tissue and hygiene

Drypers Andina aims to increase its recognition in the AFH channel

Purell leverages its reputation as a complement to AFH products

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Skin-friendly materials are emerging strongly in the tissue and hygiene offer

Sanitary protection achieves VAT exclusion

Amidst moderate growth in retail, manufacturers turn to the AFH channel

Discounters’ private label lines account for a rising share of sales

Tissue and hygiene is expected to be more competitive over the forecast period

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

AFH tissue and hygiene faces competition from discounters

The AFH tissue and hygiene offer is complemented by soap and disinfectants

Adult incontinence is expected to be included in the health benefits plan

COMPETITIVE LANDSCAPE

Productos Familia also leads in AFH tissue and hygiene

Drypers Andina aims to increase its recognition in the AFH channel

Purell leverages its reputation as a complement to AFH products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Colombia - Category analysis

HEADLINES

PROSPECTS

AFH tissue and hygiene faces competition from discounters

The AFH tissue and hygiene offer is complemented by soap and disinfectants

Adult incontinence is expected to be included in the health benefits plan

COMPETITIVE LANDSCAPE

Productos Familia also leads in AFH tissue and hygiene

Drypers Andina aims to increase its recognition in the AFH channel

Purell leverages its reputation as a complement to AFH products

CATEGORY DATA

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Skin-friendly materials are emerging strongly in the tissue and hygiene offer

Sanitary protection achieves VAT exclusion

Amidst moderate growth in retail, manufacturers turn to the AFH channel

Discounters’ private label lines account for a rising share of sales

Tissue and hygiene is expected to be more competitive over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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