Sales of away-from-home tissue products were hard hit by the outbreak of COVID-19. In March the new government introduced a nationwide lockdown, with ongoing restrictions remaining in place for much of the year.
While AFH tissue suffered losses in 2020, the decline was mitigated by an increased focus on good hygiene practices. Although there was less foot traffic throughout the different AFH channels, there was increased usage of AFH tissue products on a person by person basis.
AFH incontinence remains a small category with most patients still expected to provide their own products. However, with COVID-19 resulting in a rise in patient numbers the category witnessed dynamic growth in 2020.
The recovery of AFH tissue and hygiene is likely to be curtailed in 2021 with Ukraine still taking measures to control the spread of COVID-19. Nonetheless, with the rolling out of the country’s vaccine programme it is hoped that by the end of the year Ukraine will start on a period of normalisation.
AFH paper towels is projected to be the most dynamic AFH tissue category over the forecast period. Based on hygiene advice around COVID-19 consumers are now washing their hands more frequently and this practice is likely to continue into the forecast period.
AFH adult incontinence is projected to continue recording double-digit growth in current value terms over the forecast period, albeit with sales still remaining relatively low. Key to growth will be the successful issuing of tenders by hospitals for these products, although this could be impeded by any negative fallout from COVID-19 on the economy.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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