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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in South Korea

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Ageing society offers scope for growth in 2019

South Korea continued to see rapid population ageing in 2019 with the number aged over 65-years-old continuing to increase. Rapid growth in the number of elderly consumers is supporting the growth of AFH adult incontinence in particular, with more living in elderly care homes or visiting hospitals as a result and becoming more likely to use AFH adult incontinence.

Food delivery services bolster horeca sales of AFH wipers in 2019

However, a sluggish economy towards the end of the review period hindered sales via other away-from-home channels in 2019. Sales via the business/industry and horeca channels were constrained by consumers seeking to save money rather than spend it.

Increasing presence for small domestic companies in away from home tissue and hygiene in 2019

Yuhan Kimberly and SCA are major suppliers in away from home tissue and hygiene, benefiting from strong brand reputations and their long-standing relationships with major hospitals, horeca chains and corporations. Within away-from-home hygiene, they also continued to conduct hygiene education seminars for patients.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to stagnation forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

Away-from-home hygiene is expected to see good growth in 2020, with the COVID-19 pandemic likely to result in larger hospital populations. Consumers are often introduced to adult incontinence for the first time in hospitals/healthcare settings, with this resulting in more consumers beginning to use AFH adult incontinence.

Recovery and opportunities

Away-from-home hygiene will continue to offer strong opportunities for value growth at constant 2019 prices over the forecast period, with sales benefiting from an ageing population and the growing number of patients in hospitals/healthcare facilities. There remain strong opportunities for leading multinationals able to invest in attractive new product development and educational marketing to patients and also for small domestic players targeting a handful of rural facilities and offering attractively low prices.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in South Korea?
What are the major brands in South Korea?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in South Korea - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing society offers scope for growth in 2019

Food delivery services bolster horeca sales of AFH wipers in 2019

Increasing presence for small domestic companies in away from home tissue and hygiene in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends, chemophobia and Boycott Japan movement all shape sales in 2019

Yuhan Kimberly retains strong lead but faces growing competition from organic European brands and private label in 2019

COVID-19 pandemic will have little impact on forecast period trends

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2014-2019
Table 12 Infant Population 2014-2019
Table 13 Female Population by Age 2014-2019
Table 14 Total Population by Age 2014-2019
Table 15 Households 2014-2019
Table 16 Forecast Infant Population 2019-2024
Table 17 Forecast Female Population by Age 2019-2024
Table 18 Forecast Total Population by Age 2019-2024
Table 19 Forecast Households 2019-2024

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Ageing society offers scope for growth in 2019

Food delivery services bolster horeca sales of AFH wipers in 2019

Increasing presence for small domestic companies in away from home tissue and hygiene in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in South Korea - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing society offers scope for growth in 2019

Food delivery services bolster horeca sales of AFH wipers in 2019

Increasing presence for small domestic companies in away from home tissue and hygiene in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends, chemophobia and Boycott Japan movement all shape sales in 2019

Yuhan Kimberly retains strong lead but faces growing competition from organic European brands and private label in 2019

COVID-19 pandemic will have little impact on forecast period trends

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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