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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in South Korea

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales supported by rise in number of people requiring hospital care during pandemic

While away-from-home tissue and hygiene was affected by the COVID-19 pandemic in 2020, the impact was lower in South Korea than in many other countries. The country proved highly successful in controlling the spread of the infection via early and aggressive mass testing, thus avoiding a full lockdown.

Strong scope for growth within adult diapers due to ageing population

South Korea’s population continues to age rapidly, with the number of over 65-year-olds continuing to increase. Rapid growth in the number of elderly consumers is supporting the growth of AFH adult incontinence in particular, with more people living in elderly care homes or visiting hospitals as a result and becoming more likely to use AFH adult incontinence.

Growing competition from cheaper priced domestic brands

Yuhan Kimberly and SCA are major suppliers in away from home tissue and hygiene, benefiting from strong brand reputations and their long-standing relationships with major hospitals, horeca chains and corporations. Within away-from-home hygiene, they also continued to conduct hygiene education seminars for patients.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in South Korea?
What are the major brands in South Korea?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales supported by rise in number of people requiring hospital care during pandemic

Strong scope for growth within adult diapers due to ageing population

Growing competition from cheaper priced domestic brands

RECOVERY AND OPPORTUNITIES

Growth to be fuelled by ageing of South Korean population

Expansion of foodservice delivery supporting demand for AFH wipers

Relaxation of hygiene measures represents potential threat to growth

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Birth Rates 2015-2020
Table 12 Infant Population 2015-2020
Table 13 Female Population by Age 2015-2020
Table 14 Total Population by Age 2015-2020
Table 15 Households 2015-2020
Table 16 Forecast Infant Population 2020-2025
Table 17 Forecast Female Population by Age 2020-2025
Table 18 Forecast Total Population by Age 2020-2025
Table 19 Forecast Households 2020-2025

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales supported by rise in number of people requiring hospital care during pandemic

Strong scope for growth within adult diapers due to ageing population

Growing competition from cheaper priced domestic brands

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales supported by rise in number of people requiring hospital care during pandemic

Strong scope for growth within adult diapers due to ageing population

Growing competition from cheaper priced domestic brands

RECOVERY AND OPPORTUNITIES

Growth to be fuelled by ageing of South Korean population

Expansion of foodservice delivery supporting demand for AFH wipers

Relaxation of hygiene measures represents potential threat to growth

CATEGORY DATA

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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