The demand for AFH adult incontinence products continued to increase strongly in current value terms in 2020 and 2021, with this factor also driving growth in AFH wipers through hospitals/healthcare. This was partly due to the COVID-19 pandemic, due to the rise in the number of people requiring hospital care.
After a disastrous year for the tourism industry in 2020, the impact of COVID-19 continued in 2021. The recovery of tourism and therefore hotel occupancy was slow in this year, which contributed to the continued decline seen for AFH tissue in 2021.
Yuhan Kimberly and SCA are major suppliers in AFH tissue and hygiene, benefiting from their strong brand reputations and their long-standing relationships with major hospitals, horeca chains and corporations. Within AFH hygiene, they also continue to conduct hygiene education seminars for patients to reduce the stigma attached to incontinence and explain the option available.
The rapid ageing of the South Korean population is expected to increase the demand for AFH adult incontinence products in the hospitals/healthcare channel, with dynamic although slowing current value growth expected over the course of the forecast period. There remain strong opportunities for leading multinationals able to invest in attractive new product development and educational marketing to patients, but also for small domestic players targeting a handful of rural facilities and offering attractively low prices.
With widespread COVID-19 vaccination helping the global pandemic to come under better control, tourism will start to recover, both international and domestic. This will contribute to the return of tourists to hotels, which will lead to a strong rebound in demand for AFH boxed facial tissues, napkins and toilet paper in current value terms in 2022, followed by solid growth throughout the rest of the forecast period.
All AFH channels, including hospitals/healthcare, businesses, public institutions and horeca outlets, will increasingly rely on AFH wipers over the forecast period. Consumers will expect such venues to maintain a strict level of hygiene, in line with heightened awareness of cleanliness and sanitisation following the COVID-19 pandemic and related regulations imposed.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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