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Away-From-Home Tissue and Hygiene in
Czech Republic

Country Report

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Executive Summary

Mar 2019
PROSPECTS
AFH tissue and hygiene maintains a good performance in 2018

AFH tissue and hygiene achieved dynamic growth in current value terms in 2018, with a slightly higher pace of growth compared with 2017. The performance of the Czech economy remained strong and the unemployment rate decreased further, to reach a very low level in 2018.

AFH hygiene performs better in volume terms than in value terms

Whilst growth in AFH tissue was driven mainly by better economic developments in the country, AFH hygiene benefited from the ageing of the population and the growing number of patients in healthcare facilities at the end of the review period. Whilst volume sales in AFH adult incontinence saw healthy growth (driven by the rising consumer base), the category registered a less dynamic increase in current value terms in 2018.

AFH paper towels, wipers and toilet paper drive sales in AFH tissue

Although all categories in AFH tissue saw growth in both volume and current value terms in 2018, the strongest growth was seen by AFH paper towels, AFH wipers and AFH toilet paper. Growth in all these categories was driven by growing demand thanks to the healthy performance of away-from-home facilities at the end of the review period.

COMPETITIVE LANDSCAPE
Strong multinationals continue to dominate AFH tissue and hygiene

The competitive landscape in AFH tissue and hygiene remained stable in 2018, with strong multinationals dominating. All players operating in retail adult incontinence also compete successfully in AFH hygiene, including Essity Czech Republic, Hartmann-Rico, Untraco, Ontex and Kimberly-Clark.

The presence of domestic players and private label remains weak

The presence of domestic players in AFH tissue and hygiene remains weak, with only a limited number of operators in 2018. Amongst the successful Czech companies in 2018 were Melitrade with an offer of AFH toilet paper, paper towels, wipes and napkins under its Linteo brand, and Lorika with an offer of AFH toilet paper, paper towels and wipers.

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Away-From-Home Tissue and Hygiene in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Czech Republic?
  • What are the major brands in Czech Republic?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

AFH tissue and hygiene maintains a good performance in 2018
AFH hygiene performs better in volume terms than in value terms
AFH paper towels, wipers and toilet paper drive sales in AFH tissue

COMPETITIVE LANDSCAPE

Strong multinationals continue to dominate AFH tissue and hygiene
The presence of domestic players and private label remains weak

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The performance of tissue and hygiene remains healthy in 2018
Various factors promote growth in tissue and hygiene
Retail tissue and hygiene is competitive, with the strong position of private label
Hypermarkets and health and beauty specialist retailers lead distribution
Good prospects for tissue and hygiene

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources