The easing of COVID-19 related restrictions as the threat from the disease was perceived to be less severe led to an upturn in the performance of away-from-home (AFH) tissue and hygiene in 2021. The COVID-19 crisis led to a marked decline in sales of AFH tissue and hygiene in 2020 as consumers stayed at home, travel restrictions were imposed and settings such as restaurants, hotels and offices were forced to temporarily close.
COVID-19 led to an increase in people going into hospitals. The elderly were amongst the most vulnerable to severe outcomes when contracting the disease and, as they also constitute the core consumer base for adult incontinence products, this led to a rise in demand for AFH adult incontinence products.
The COVID-19 pandemic led to high levels of consumer hygiene concerns, with many consumers fearing scenarios such as using public toilets because of a perceived risk of exposure to the SARS-CoV-2 virus. However, an increased incidence of hand washing and the general focus on hygiene led to a rise in the popularity of paper towels for hand drying.
During the forecast period, demand for AFH tissue and hygiene is set to stabilise, with away-from-home tissue and hygiene as a whole set to record a stronger CAGR in both current and constant value terms than over the review period. Over the short to medium term, the economic fallout from the pandemic is likely to lead to many Czech consumers cutting back on non-essential travel and expenditure.
AFH hygiene is set to see continued growth over the forecast period. The ongoing ageing of the Czech population will be a major driver of growth, with elderly people being a key consumer base for hygiene products in healthcare settings.
Essity plans to launch the Tork PaperCircle initiative, which will allow paper towels used in community washrooms and office buildings to be returned to the economic cycle as raw material rather than becoming waste. This will resonate with rising levels of environmental-awareness, with many companies looking to strengthen their sustainability strategies.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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