With society gradually opening up in 2021, away-from-home tissue and hygiene registered an increase in current value sales, after a severe decline in 2020. In particular, the opening of hotels and restaurants and schools and many people also returning to offices contributed to the value growth.
AFH adult incontinence was largely unaffected by the pandemic, with growth remaining in line with that seen pre-COVID-19. Demand for these products remain largely constant, being an essential item for consumers who suffer from incontinence, and as such sales are not especially affected by outside influences.
Grigeo Grigiskes continued to be the main player within away-from-home tissue and hygiene. However, it is currently embroiled in a pollution scandal and has already been fined, with further court proceedings ongoing, which could lead to more serious penalties.
Away-from-home tissue and hygiene will register moderate constant value growth, as society opens up once again, and in particular consumers start eating in restaurants once again. However, there are potential headwinds.
Away-from-home hygiene will register higher constant value growth than away-from-home tissue. In terms of healthcare institutions, nursing homes are going to be a big demand generator.
Environmental concerns are expected to play a greater role over purchasing decisions over the forecast period. While during the pandemic, disposable products performed strongly, this is expected to abate over the forecast period, as consumers become more concerned about the negative environmental impact of disposable products.
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Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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