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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Lithuania

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Higher consumer purchasing power and healthy tourism growth underpin sales rise

AFH toilet paper and AFH paper towels are the main driving forces behind sales in this category, representing the vast majority of supplies. Despite falls in the population, both formats made similar gains in 2019, benefiting from small but steady increases in volume demand thanks to rising disposable incomes among Lithuanians and healthy growth in foreign tourism flows, which led to higher consumer spending on eating and drinking out, and the greater occupancy of hotels.

Grigeo has the local knowledge to succeed in AFH

Grigeo Grigiskes was the only major local player in AFH tissue and hygiene in 2019. With a long history in this business, the player has established good contacts and relations with many local companies.

Higher-end AFH paper tableware increasingly utilised for stand-out effect

The horeca channel, especially bars and restaurants, developed rapidly over the review period, with a growing number of independent small restaurants increasing demand for more exclusive paper products to meet their own style preferences and to present themselves as unique in terms of food, ambience and details. AFH paper tableware recorded fairly strong value growth in 2019 due to rising demand for more exclusive and premium products, especially napkins.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of AFH tissue are now expected to decline by 5% in 2019 constant value terms in light of the impact of COVID-19. This contrasts vividly to the 2% rise predicted in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

AFH wipers is the category set to record the steepest decline in 2020 owing to the impact of COVID-19 on demand, with the public channel predicted to suffer the most albeit from a very small sales base. While the hospitals/healthcare channel represents the main clientele for AFH wipers, demand is nevertheless niche and set to fall in 2020, with the retail channel much better placed in terms of capacity and supply chains to cover the heightened need for products that aid surface disinfection and cleaning.

Recovery and opportunities

In mid-May 2020, Lithuania reopened its borders with Latvia and Estonia, allowing Lithuania to receive visitors from its Baltic neighbours once more. This is likely to help the local economy back on its feet in terms of tourism and business.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Lithuania?
What are the major brands in Lithuania?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Lithuania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Higher consumer purchasing power and healthy tourism growth underpin sales rise

Grigeo has the local knowledge to succeed in AFH

Higher-end AFH paper tableware increasingly utilised for stand-out effect

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demand for adult incontinence on the rise as Lithuania ages

Domestic company Grigeo maintains leadership in undynamic landscape

Market set to bounce back from COVID-19 within a year, but depopulation challenges continue

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Higher consumer purchasing power and healthy tourism growth underpin sales rise

Grigeo has the local knowledge to succeed in AFH

Higher-end AFH paper tableware increasingly utilised for stand-out effect

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Away-From-Home Tissue and Hygiene in Lithuania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Higher consumer purchasing power and healthy tourism growth underpin sales rise

Grigeo has the local knowledge to succeed in AFH

Higher-end AFH paper tableware increasingly utilised for stand-out effect

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demand for adult incontinence on the rise as Lithuania ages

Domestic company Grigeo maintains leadership in undynamic landscape

Market set to bounce back from COVID-19 within a year, but depopulation challenges continue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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