Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Lithuania

Mar 2021

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Executive Summary

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2020 IMPACT

Sharp fall in demand for AFH tissue due to closure of horeca venues and COVID-19 stay-at-home measures in 2020

Away-from-home (AFH) tissue and hygiene recorded a decline in value sales in 2020 as the COVID-19 pandemic had a strong negative impact on sales of AFH tissue. All areas within this category were adversely affected by the enforced closure of horeca outlets, schools, nurseries, sports clubs, hair salons and workplaces, along with disruption to travel flows.

Greater demand from hospitals drives growth in AFH hygiene in 2020

In contrast to AFH tissue, AFH hygiene recorded stronger value sales in 2020 linked to a rise in demand from hospitals and other healthcare facilities. Large numbers of older people, as the most frequent users of AFH adult incontinence products, were hospitalised due to COVID-19 in 2020, contributing to the category’s value growth.

Local player Grigeo Grigiskes remains a leading name in AFH tissue and hygiene in 2020

Grigeo Grigiskes was the only major local player in AFH tissue and hygiene in 2020 and continued to benefit from its good contacts and relations with many local companies. As a domestic producer, the player remained agile in terms of its ability to reduce costs and adapt to the local environment.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Lithuania?
What are the major brands in Lithuania?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sharp fall in demand for AFH tissue due to closure of horeca venues and COVID-19 stay-at-home measures in 2020

Greater demand from hospitals drives growth in AFH hygiene in 2020

Local player Grigeo Grigiskes remains a leading name in AFH tissue and hygiene in 2020

RECOVERY AND OPPORTUNITIES

Slow recovery in demand for AFH tissue in horeca settings

Non-horeca settings optimistic of a return to normal over summer 2021

Tena set to remain leading brand in AFH hygiene

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Lithuania

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Executive Summary

New Report Guarantee

2020 IMPACT

Sharp fall in demand for AFH tissue due to closure of horeca venues and COVID-19 stay-at-home measures in 2020

Greater demand from hospitals drives growth in AFH hygiene in 2020

Local player Grigeo Grigiskes remains a leading name in AFH tissue and hygiene in 2020

Samples

Overview

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Table of Contents

Away-From-Home Tissue and Hygiene in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sharp fall in demand for AFH tissue due to closure of horeca venues and COVID-19 stay-at-home measures in 2020

Greater demand from hospitals drives growth in AFH hygiene in 2020

Local player Grigeo Grigiskes remains a leading name in AFH tissue and hygiene in 2020

RECOVERY AND OPPORTUNITIES

Slow recovery in demand for AFH tissue in horeca settings

Non-horeca settings optimistic of a return to normal over summer 2021

Tena set to remain leading brand in AFH hygiene

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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