Over the forecast period, improvements in the local economy are expected to boost the development of Nigeria's hospitality, health care, foodservice and real estate for modern office complexes. Whilst horeca growth is expected to boost AFH tissue, AFH hygiene (through AFH adult incontinence) is expected to benefit from an increase in the elderly population, with many sales of adult incontinence already channelled through care providers such as hospitals and care homes.
AFH tissue products accounted for the majority of category sales in Nigeria over the review period, largely thanks to strong demand within the horeca channel. Whereas many Nigerians do not use tissue products at home, relying instead on water or cloth alternatives for cleaning tasks, the use of these products in restaurants and hotels is relatively ubiquitous.
The niche category of AFH napkins is expected to benefit from a rapid increase in modern restaurant chains in Nigeria over the forecast period. This will follow on from a trend seen across the review period.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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