Executive Summary

Apr 2019
PROSPECTS
AFH tissue to continue dominating sales

Away-from-home tissue is expected to remain the only significant product area in away-from-home tissue and hygiene during the forecast period, although demand for AFH adult incontinence is now rising. Therefore, away-from-home tissue is projected to continue to see sustainable value and volume growth over the forecast period, driven by toilet paper and napkins sales.

Strong growth fuelled by rising Iocal production

As the area has still not reached maturity and restrictions on imports have been growing, local manufacturers are expected to show increasing interest in expanding into away-from-home sales during the forecast period. Moreover, the Algerian government’s restrictive attitude to foreign direct investment and imported products will also encourage local manufacturers to enter the category over the coming years.

Horeca channel to continue to dominate sales

Consumer foodservice and hotels will remain the strongest channels for sales of away-from-home tissue and hygiene over the forecast period. Indeed, these channels will continue driving sales growth as they have been working on upgrading customer service quality to catch-up with neighbouring countries such as Tunisia, Morocco and Egypt.

COMPETITIVE LANDSCAPE
Longstanding player Wafa continues to lead sales

Domestic player Wafa Faile is a strong leader in away-from-home tissue and was largely responsible for driving sales growth in this area towards the end of the review period. The company benefits from its local production facilities, which allow for the offering of attractive prices.

Fabrication de Derives de Coton aims to increase production

While Wafa remains the main driver of sales growth within away-from-home tissue and hygiene, other domestic players may also be interested in expanding into the area. Indeed, Fabrication de Derives de Coton is notably investing heavily in increasing its capacity to produce good-quality tissue and hygiene products.

Consolidated competitive landscape

The number of away-from-home tissue and hygiene players in Algeria remains limited. Leading players thus benefit from a lack of strong competition, with leading global players such as Georgiae-Pacific and Essity remaining weak in Algeria, chiefly due to the government’s restrictive approach to foreign direct investment, combined with growing restrictions on imports.

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Away-From-Home Tissue and Hygiene in Algeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Algeria?
  • What are the major brands in Algeria?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Algeria - Category analysis

HEADLINES

PROSPECTS

AFH tissue to continue dominating sales
Strong growth fuelled by rising Iocal production
Horeca channel to continue to dominate sales

COMPETITIVE LANDSCAPE

Longstanding player Wafa continues to lead sales
Fabrication de Derives de Coton aims to increase production
Consolidated competitive landscape

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Algeria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene sales continue to grow in 2018
Shift towards economy and standard brands due to worsening economy
Domestic producers continue to gain ground due to restrictions on imports
Independent small grocers remains leading distribution channel
Positive outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources