Away-from-home tissue is expected to remain the only significant product area in away-from-home tissue and hygiene during the forecast period, although demand for AFH adult incontinence is now rising. Therefore, away-from-home tissue is projected to continue to see sustainable value and volume growth over the forecast period, driven by toilet paper and napkins sales.
As the area has still not reached maturity and restrictions on imports have been growing, local manufacturers are expected to show increasing interest in expanding into away-from-home sales during the forecast period. Moreover, the Algerian government’s restrictive attitude to foreign direct investment and imported products will also encourage local manufacturers to enter the category over the coming years.
Consumer foodservice and hotels will remain the strongest channels for sales of away-from-home tissue and hygiene over the forecast period. Indeed, these channels will continue driving sales growth as they have been working on upgrading customer service quality to catch-up with neighbouring countries such as Tunisia, Morocco and Egypt.
Domestic player Wafa Faile is a strong leader in away-from-home tissue and was largely responsible for driving sales growth in this area towards the end of the review period. The company benefits from its local production facilities, which allow for the offering of attractive prices.
While Wafa remains the main driver of sales growth within away-from-home tissue and hygiene, other domestic players may also be interested in expanding into the area. Indeed, Fabrication de Derives de Coton is notably investing heavily in increasing its capacity to produce good-quality tissue and hygiene products.
The number of away-from-home tissue and hygiene players in Algeria remains limited. Leading players thus benefit from a lack of strong competition, with leading global players such as Georgiae-Pacific and Essity remaining weak in Algeria, chiefly due to the government’s restrictive approach to foreign direct investment, combined with growing restrictions on imports.
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This industry report originates from Passport, our Tissue and Hygiene market research database.