The Greek economy was already volatile prior to the inflation of 2022. Society was emerging from the recession when the global pandemic hit, and upon re-opening, the war in Ukraine and rising inflation caused more turbulence.
Greece’s tourism market was booming pre-COVID-19, and as foreign flows are starting to rise, so will demand away-from-home tissue products among operators in tourist locations. The lifting of travel restrictions is set to lead to a recovery of city breaks too.
Paradoxically to rising inflation, the premiumisation trend is set to gather pace in Greece over the forecast period.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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