Demand for away-from-home tissue and hygiene is expected to grow over the forecast period, with volume sales of away-from-home tissue set to fully recover to pre-pandemic levels by 2027. Overall demand within the latter will continue to be driven by paper towels and toilet paper with a combined volume share 84% by 2027.
The industry has witnessed an increasingly concentrated landscape in Brazil, especially among multinationals which produce cellulose and related products, which are also influencing the away-from-home framework. For instance, the Chilean group Empresas CMPC SA, global owner of the brand Softy’s, acquired the Brazilian companies CEPAC and Carta Fabril in 2019 and 2021, respectively.
As a result of the pandemic, many businesses have adopted hybrid working arrangements since 2020, which has had a positive impact on employees’ quality of life. In addition, the future of work and working flexibility are top-of-mind for many Generation Y and Z consumers, as they embrace these features when considering a number of career paths.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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