Body wash/shower gel will continue to gain popularity in the forthcoming years, with retail volume growth rising over the forecast period. This sector is still relatively small compared to bar soap and is growing from a smaller base.
Hand sanitisers will show a sizeable decline in volume sales over the forecast period due to competition from bar and liquid soaps. Most bar and liquid soap manufacturers have released a line of products with disinfectant properties.
Intimate hygiene is predicted to witness stable volume growth in the forecast period. Such products are widely represented in Kazakhstan with wipes, foams, liquid soaps and gels widely available.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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